The new direction of profitable business document service or documented website

With the rise of digital reading, nearly two years of domestic document sharing site has also been a significant development, the current type of operation of such a site or consumer-to-consumer mainly to the representative of the beans, Baidu Library. Now it seems that the document site's profitability mainly in two aspects, one is the advertising revenue, the second is paid to download the share of income, the former advertising may be only a matter of time, need to experience a media marketing value by the market recognition process.　　However, it is not only a matter of time, but also related to content quality, product form, service mode, user's habit and so on. First of all, from the user's market environment, China's Internet users are still in the low pay download will stage, which requires the website to introduce fees and charges documents to have a unique competitive advantage, truly achieve value for money. Cooperation with the publishing house, recommended books, magazines and other content, is indeed a way to find, but compared with traditional novels, magazine sites, the advantages of the document site is clearly still need to verify through the market.　　But in terms of the site's own business value, in fact, still want to make full use of its unique product form and content, which for the document site, is the key to profit-breaking ice. And as the largest document-sharing platform in China Bean Network has taken the lead, based on the characteristics of the site product shape, the service mode of innovation, has launched a conference channel and business Tools channel. In particular, the recent launch of the commercial tools of the bean, has let people see the document website commercial product clue. It is understood that the bean business tools mainly in Office application-oriented documents as the core, currently involved in human resources and financial management two areas of content, although this product from the audience is not very extensive, but it emphasizes the accuracy of the service.　　And unlike general document classification, the Bean Business tool also has a series of integration of documents, through one-stop document services, for users to effectively reduce search costs. If this new form of service is the only way to improve the user experience, the biggest hurdle to paying for documents is the existence of a cross-platform, homogeneous free document. In order to solve this problem, the bean network and research institutions to work together on the commercial application of the document, which ensures the content of the original, on the other hand also guarantees the practical value of the document, and this scarce high-quality resources, will further stimulate the user's willingness to pay for documents.　　And the existing data from the bean network has also gradually proved this point, the current business tool channel in a single document average browsing fee ratio, than the general document is nearly 10 times times higher. In this regard, beans Ding net marketing vice President Wang that content for the king is the cornerstone of Web site profitability, for the document sharing industry, but also from the content of the depth and practicality to further mining integration. And in the bean net This innovation presents the effect to look, "commercial document service" or will become the document website profit new direction. However, this way of charging specific products, it looks like the video field of the "Free + premium" model, through free content to increase the user base, and thus bringThe potential consumer group of paid products, and this business model has been recognized in the video industry, for the document site, perhaps it can also be a glimpse of the future development of premium fee documents.