The new domain name on the line, whether to open an independent path for Sina microblogging

Recently, Sina Weibo has officially activated its domain name weibo.com for a period of time. The launch of a new domain name is a big change for Sina Weibo, which is part of Sina's plan to independently split Weibo. Bo business "to Sina" an important step. However, after the new domain name is launched, the Sina domain name will still coexist with the new domain name for a long time. Therefore, such Sinai is very elementary and shallow. Weibo also still share the account system with Sina, including blog binding Sina multi-function features are full of color, the update is not comprehensive and thorough, Sina will Sina microblogging when making drastic changes that will continue to cause the outside world to guess and question.

This is a big trouble for SINA, if we want Sina microblogging to develop better, independence is a painful period that must be experienced, in addition to the introduction of more capital and investors, more importantly, to attract more partners to do bigger Weibo cake. Weibo may be the most successful business of Sina in the past ten years. If we do not hold the most drastic thoughts, Sina's glory in the next five years and ten years may only be further covered.

But this is not a simple decision, first of all, most likely from the water within the Sina. Sina microblogging in the process of development and ultimately other blood transfusion Sina, these businesses are no lack of information, entertainment, blogs such heavyweight business, they contribute to the development of Sina microblogging a large number of traffic, users. Now microblogging business to introduce multi-party capital and together, and Sina microblogging to multi-party fusion partners must be more sweet, so the blood transfusion action to give the opponent to send ammunition, but doomed microblogging business in the short term is difficult to nurse Sina Other business.

Sina Weibo itself is painful, in addition to the Logo, domain names, organizational structure and gradually Sina, but also to gradually remove the Sina Sina microblogging rely on, and then in the cooperation of the surface, including Sina Within the various partners a bowl of water level, which means not only from the mother's blood will be reduced, but also had to start blood transfusion partners, Sina microblogging need to start an independent battles. I will not doubt the Sina microblogging users, traffic, nor do I suspect Sina microblogging has formed a barely good user ecosystem, but in the future how to balance the relationship between Sina and partners will be a problem. On the inside Cao Guowei can be summed up, but also hard to cover up your mouth, the external Sina may only reluctantly flesh.

At present, although the microblogging business is still flourishing, some unavoidable problems have emerged. For example, there are numerous naval and zombie users everywhere, and most users do not speak much or just a few words of self-talk. Finally, May become a long time no longer come up zombie users. This is a big challenge for Sina Weibo. At present, it is only based on celebrities and media attention to maintain rapid growth, but if one day met the ceiling, but ordinary users did not form a good social atmosphere, in fact this is The most common situation on the current microblogging, Sina microblogging decline may be the beginning. Top-heavy is a big risk, how to make ordinary users become the protagonist of microblogging is a problem.

Microblogging itself can only speak, and rich and fun applications can expand the scope of the application of microblogging, Microblogging effectively extend the life cycle. Sina microblogging in the application part done well, but still not good enough, I most commonly used only microblogging synchronization tools, most of the applications are just forgot to play. Applications will be the highlight of the future of Weibo, now lacking in heavyweight applications such as stealing food, so that everyone can be crazy, Sina microblogging lack of miracles.

Now talk about the success of Sina microblogging is still too early to say that this game is only leveraged start, and now the crazy capital markets, if Cao Guowei just want capital speculation, and then quickly listed on the cash is not a difficult proposition. But if you want to make this cake microblogging bigger, not a single day.