The new exploration of the era of the national electric business and the innovative marketing ideas

The beginning of 2013, the electric business industry surging. Ali's restructuring and financial business reform, Beijing-east of the new round of financing, Suningyun concept of the proposed and change ... Each big electric business platform mutual game, make the electric industry market more active. With the increasingly mature e-commerce, more and more traditional offline brands to join the electric business industry, the impact of the development of online brands.

In the sales of electrical goods brand doubled the behind-the-scenes, is the increase in the operation cost of electric operators and the lack of means of sale, to explore a number of new electric business operation mode is imperative, the Mann as the pioneer of the Internet original retail brand, and constantly try new marketing means, the theme of activity marketing increasingly highlight its value.

Innovation marketing should be market-oriented

The women's ladies are determined to be market-oriented and constantly try new marketing models. 2012-year Double 11 will boldly propose and try C2b (consumer-driven business) marketing methods. In double before the event, the man in advance to show consumers 300 models of "Double 11" sportswear, according to consumer demand and market response, the final screening of 180 models for production, for "Double 11" sales. Subsequently, in the "double 11" activities, the Mann launched a total of 6 styles of clothing for pre-sale, according to the founder of the Fang Jianhua brand, the 6 models in 2 pre-sale more than 20,000 pieces. C2B presale mode is remarkable, with the emphasis on brand value promotion and user purchase experience of the thematic activities of the whole network marketing is inseparable.

With the continuous development and expansion of the brand, the theme of activity marketing is gradually highlighting its value. Activity marketing combines current seasons, hotspots or brands, product characteristics, through personalized activities and more complete consumer experience, with the brand spread, increase passenger flow and site traffic and conversion rate, at the same time, focus on the theme of marketing cohesion, the theme of each event in tandem, not only to increase the sales chain has been increased, And the stickiness of the old customers enhanced. In the three-day "Spring Feast" theme marketing Campaign from February 26, 2013 to February 28, the man achieved a sales target of 11.77 million yuan.

The core of innovation marketing in brand promotion

Online shopping has become the majority of today's consumption habits, according to China's internet consumption data show that in 2012, the size of China's online users reached 247 million, compared to 2011 growth of 21.7%, 2012 China's online retail market transaction size of 1.32 trillion yuan, an increase of 64.7% per cent, The turnover is expected to reach 1.82 trillion yuan in 2013. In such a rapid development of the Electronic business era, to seize the market opportunities and market share is a platform for each electric business and electric merchants are facing an important problem. From Ali's strategic layout adjustment, Beijing-East's new round of financing initiatives and Suning's cloud business model of operation, and so fully indicated that the major electric platform has been in each of the extraordinary strokes, to seize the market, wooing businesses. In the same background, how the major businesses in the fierce competition in the development and growth has become a must think and conquer the problem.

With the continuous development of e-commerce ERA and people's awareness of online shopping, the price war is no longer the mainstream of the current marketing tools, people for the brand recognition more and more high, brand value and the user experience is still important. As the Internet retail women's brand, from the 07 emerged to the current national women's line of TOP4, from the beginning of the brand now to today's online brand loyal customer group breakthrough 1 million, from the beginning of the Internet women's retail area to 2012 annual sales of more than 300 million yuan, the Mann brand in the constant groping development and growth , and gradually lay its leading position in the Internet retail women's brand.

Innovation Marketing is the trend of electric business development

Tian Cat Taobao double A net shopping carnival sales broke through 19.1 billion to 11 new highs, the United States "network Monday" one-day sales 7.77 billion, this group of data is not difficult to see the theme of marketing to the entire internet economy. And the theme of marketing is bound to develop into the internet retail economy trend, personalized, differentiated activity theme and form has become the Internet retail brands such as the new thinking, the appreciation of brand value and consumer experience will become the 2013 Internet economy is an important topic.