The new form of network marketing means: Today we how to "hawk"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, with the gradual popularization of broadband and the continuous enhancement of corporate network awareness, "Network Marketing" as a new marketing approach has again become a hot topic of discussion. In the past 10 years of the Internet in China, network marketing should be adopted which new marketing tools, marketing methods to adapt to the situation, to meet the development? Compared to the early simple enterprise network and E-commerce Web site based on Business-to-business, consumer, how today's Internet to provide users and enterprises with the most effective, quickest information?

Network marketing refers to the Internet as the main means to achieve a certain marketing goals of marketing activities, it is an integral part of the overall marketing strategy, is based on the Internet, with the help of Internet characteristics to achieve a certain marketing goals of a marketing tool. Compared with traditional marketing methods, network Marketing has the characteristics of wide spread, fast speed, no time limit, detailed content and rapid feedback.

In the initial stage of China's Internet development, "network marketing" mainly focused on the enterprise construction Network and business-to-business, E-commerce Web site business. Enterprise network, although both the supply and demand of both parties through E to achieve the Internet "existence", but they are still in an isolated state, the buyer is difficult to find the required seller information, and the seller published online information, it is difficult to really play a wide spread of the role. And then the emergence of business-to-business, business E-commerce Web site Despite the role of the buyer-seller communication platform to establish a "relationship" between each other, but because of the high complexity of the socio-economic structure, making it difficult for a single E-commerce site to cover one or a few specific industries and most of its manufacturers, It is also difficult to gather all potential buyers and provide sufficient business opportunities for the manufacturers.

The constant change of Internet environment, urgent need some new network marketing tool, the appearance of the marketing means. In today's Internet, based on users and enterprises need the immediate "network ads, search engines" and "real name search", has become the protagonist of today's network marketing.

Internet advertising should be said to be one of the most common network marketing means, compared to the high cost of traditional media advertising, network advertising low-cost, effective, fast advantages will inevitably be reflected in Yahoo, SINA, Sohu and other portals to do online advertising has become more and more enterprises "fame" a means. And with the continuous renovation of the form of network advertising, enterprises to display their own advantages of the visual communication also gradually concise, clear up.

"Search engine registration and ranking" should be said to be the most classic, but also the most commonly used in the network marketing methods, in recent years, with the continuous improvement of people's network application level, YAHOO, GOOGLE, overture and other search engines have become people find the basic method of personalized information, and keyword ADS is the search engine marketing positioning to promote a step, because the use of keyword search method, the results page display advertising content, can achieve advanced positioning, users can also be replaced according to the needs of keywords, equivalent to the rotation of different pages ads, so the overall marketing effect more significant.

Compared with the global application of "network advertisement" and "Search Engine", "real name Search" is a network marketing method with Chinese characteristics. It refers to enterprises in the use of real-name search services, users through the address bar and 3721 Alliance sites can be a priority to search the information enterprises are promoting, to bring more and more accurate business opportunities. For Internet users, "real name search" Not only help users find valuable information, but also help customers more simple communication with users, unified Enterprise network under the brand, to find more business opportunities.

In the phase of "e-form" and "relevance" as the main feature, 3721 created the "Chinese Internet" cause, to intuitive simple network real name, to help users reach the target site, reducing the Chinese use of the Internet threshold, improve the Internet usability, for China's rapid growth of the Internet has made a contribution. On the other hand, the network real name has also established the direct contact between the user and the manufacturer, enables the user to visit the Enterprise website quickly and conveniently, and facilitates the long-term memory and forms the unified cognition, thus strengthens the user and the manufacturer's correlation relation.

In the rapid development of the network today, more and more enterprises have recognized the role of the Internet in the development of enterprises, have been crowding out the commanding heights of science and technology, and as the main way to play a competitive advantage in the future. The network contains unlimited market, pregnant with unlimited business opportunities, the author firmly believe that: Network marketing will become the mainstream of 2l century enterprise marketing.