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Enterprises in the preservation of traditional marketing premise, the internet marketing as a promotional supplement, as a network of marketing channels, through the information platform to publish relevant information, is a method worth trying. We call it the classified information marketing model.
In the customer is the life competition market, how receives more attention, how obtains the more customer resources, this is the survival question which many enterprises face. In order to continue to survive and develop, rely on the wide spread of information platform performance, the timely release of product information to the Internet, so that more potential customers to focus on enterprises and products, the enterprise only benefits, no harm. Not to mention that a lot of information platforms are free.
Since the good Fortune Free Information network www.laihaoyun.com as an example, enterprises can be on the platform of good luck targeted marketing activities. Although the good luck net is to the daily life class information mainly, but also has such as the business supply and demand information classification, these classification may facilitate the enterprise to carry on the targeted release product and the business opportunity. To help enterprises to achieve the goal of marketing as soon as possible, the effect is obvious.
If the enterprise has its own website, also can choose the classification information website as the supplementary position, through the classification information platform to carry on the free promotion, but does not need to worry about the website maintenance and so on website operation Aspect question, to the enterprise speaking, le? What's more, information in a classified information platform is easily indexed by search engines, and was quickly browsed. Therefore, it is not enough to have a company's own website. If the enterprise wants to enhance the brand image, promote the sales, enhance the customer relationship and reduce the customer service cost, we should consider choosing the classified information platform to popularize.
An enterprise is actually a marketing organization. If the products and services are not known to customers, it is also impossible to achieve enterprise benefits. The direct function of the classified information platform is to push the enterprise to the market stage, let the market understand the enterprise, let the customer find the enterprise, the enterprise marketing in the network times must take advantage of the information technology and network. This kind of marketing not only changed the traditional marketing means and methods, but also completely changed the marketing concept of the enterprise, so it is a brand-new marketing. We can call it: Classified information marketing model
Because the enterprise's products have a variety of products, so the relevant information can also be distributed to the product, such as: can be for a product to publish a certain type of information, so that customers through this information, To understand the product. This kind of information marketing mode is to use E-commerce marketing to solve the promotion of enterprise marketing, in fact, traditional marketing can not match. But these benefits if not the enterprise decision-making level of understanding and support, then is good is also empty words, for small and medium-sized enterprises at the decision-making level of e-commerce is not enough to understand, enterprises should be from the traditional marketing habits to come out, re-examine the classification of information Model camp for the benefits of enterprises.
At the same time, the classification information platform can let the decision-makers have the opportunity to communicate with the customer, change the inherent view, get the customer the most direct feedback, improve the products and service problems, improve the intrinsic quality of the enterprise. The classification information platform is used by the enterprise, It is easier for enterprise products to be understood by the general public. Enterprises have been welcomed by the target group through the classified information marketing mode, which has become a new online marketing fashion, which promotes the product sales of enterprises to rise in a straight line.
Therefore, enterprises in the choice of their own marketing model, should consider the classification of information marketing model, there will be unexpected results.