The new marketing mode of Tsinghua Tongfang computer Online Mall
Source: Internet
Author: User
KeywordsNew mode of marketing
Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
According to the survey, in 2007, China's industry overall market transactions amounted to 56.1 billion yuan, the growth of 117.4%, 2008 China's online shopping transactions to achieve 125.1% of the rapid growth, reached 126.3 billion yuan, 2011 is expected to reach 569 billion yuan. Internet E-commerce in full swing today, the same side of the computer to innovate, marketing tentacles also began to extend to the Internet. Last April, the same party computer Taobao official flagship store opened on line, after a year of April 09, with a comprehensive version of the official website, integrated mall function of the network official online, marking the same side to enter the field of on-line marketing.
The bridgehead of online marketing of the same square online mall
It is reported that the same side of the computer has officially opened the official E-commerce platform, with this platform, consumers more access to the latest product information and the purchase of new channels of information, but also more convenient and faster through the network to buy products at ease. In order to further improve the online payment trading system, the same-side computer and the industry's leading electronic payment platform, "quick money" to reach a strategic partnership, through the fast-money supported by the credit card without card payment, credit card installment, large payment and other application products system. When users buy computer products on the official website of Tsinghua Tongfang, they can use the bank cards and credit cards of more than 20 banks in China to complete payment, and can carry on instalments.
Tsinghua Tongfang Computer Online marketing business director Zhangxiao told reporters that this choice and fast money cooperation, is mainly seen in the past bank cards, credit card payment process, consumers are often limited to a certain amount of consumption and can not make a large amount of payment, and the computer as a household bulky consumption characteristics is relatively high price, Through the cooperation with the fast money, the same side effectively improved the user experience, breaking through the bottleneck of the low success rate of consumers ' large payment. Consumers can easily choose a variety of payment methods, easy to complete from the product to purchase, and then to pay, free door-to-door full-service, buy at ease, worry and convenience.
Quick Money CEO Mr. Guoguang said that China's payment pattern is closely related to the economic structure with China's national conditions, and that the global economic environment and the revolutionary impetus of the information age require us to have a broader vision and advance with the times. In the same party computer official E-commerce platform through the fast money to pay, even if it is not open net silver users can still carry out online consumption, for the enterprise sales end, can bring new transaction volume can provide consumers with quality consumer services, is conducive to diversification of enterprise development, the same side out of the first step of online marketing.
A new model of wealth creation in the same-side computer-rich Partner Program Network
In the development of the Internet, Dangdang, excellent network, Taobao Business Mall, etc. in the last year, shopping malls, Jingdong Mall, Lok Tao Network, such as a variety of vertical categories of business shopping mall has also expanded dramatically, especially Taobao mall. According to Taobao published data, its Consumer-to-consumer E-commerce platform has 80 million users, daily turnover reached 300 million yuan. Network sales are attracting more and more young people to join in because of less start-up funds, low start-up cost and fast trading. The same side computer apparently also saw the business opportunity, this May special union chip Giant-Intel, software industry Overlord-Microsoft, the Internet upstart-Taobao, put tens of millions of funds, jointly launched for Taobao Wang shop dispensers This group of the same party computer Taobao create rich Partner Program (FCPP). The plan through the recruitment and support outstanding Taobao shop dispensers, set up Taobao Sales Alliance, and further develop its network sales channels, online under the common promotion of the same side of the computer sales.
It is reported that the same-side computer Taobao Rich Partner Program is scheduled to start in early June, the initial recruitment limit of only 100. (. tongfangpc.com/usercenter/jointaobao.shtml) Tsinghua Tongfang Computer Online marketing business Director Zhangxiao said, this investment million money Taobao create a rich Partner Program, the spirit of "zero investment, 0 risk" innovative operation mode, As long as through the audit Taobao Wang shop dispensers, on the same side of the computer can be authorized to sell the same side of the computer, the same side of the computer also free of charge to provide brand support, promotional, Taobao shop decoration, training guidance, the core advantages of products, favorable return points, pre-sale and after-sale support services. The same side this time in the economic situation is not very prosperous, for young entrepreneurs to provide this rich platform, is the same side of the computer as a well-known brand manufacturers responsibility and obligations.
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