The new network promotion method enhances the website marketing ability

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Enterprises to join the network operation mode, the establishment of marketing-oriented web site, which can not be separated from the promotion of marketing, enterprises only to do a good job of promoting the site to bring more traffic. With the improvement of the Internet environment, network promotion methods are also changing, a lot of new promotion with the birth, these promotional methods to enhance the overall brand and web site traffic has a huge impact.

The relevance of soft text promotion

Since Baidu to promote the external Chain 2.0 algorithm, enterprises to promote the soft text greatly reduced, that Baidu will crack the soft text outside the chain, the punishment of a large number of published soft text site. This stems from the webmaster's lack of understanding of the algorithm, the algorithm hit the garbage, the obvious soft text ads, rather than the impact and enterprise content relevance of the soft text. Soft text for the enterprise is the biggest role is to quickly increase the flow of the site and the chain, many users will actively reprint the soft text, these outside the chain are the source of users really recommend the chain, in search engines will appear to be valuable outside the chain, and then improve the weight of the site.

such as the author of "Stone Machinery" (http://www.fsyongtao.com/) Yong Tao Electromechanical Enterprise station, will be from the use of product equipment, product parameters, product technology development technology to write articles, for articles published to different sites, the content of the article focus on the direction are different. Post on the portal news channel, focus on the stone processing equipment product development trends, industry competition, the news portal potential customers may be more focused on the product industry development trends to understand, and published in the Product Use forum articles, more is to stone line machine such product parameters, The use of methods, users care about the use of the rules to classify. After looking for the target users to analyze the product itself, different user groups to understand the direction of the product is different, naturally attracted to their perspective is also different.

Viral release Promotion

Although the viral promotion is disgusted by the user, but its effect is also visible, it can in a short time quickly, the explosive type passes to the user consumer group. At the same time, its influence will continue for a long time, to achieve the promotion effect is amazing. For viral-type outreach programs, need careful planning, marketing methods need to have a unique creative, the dissemination of information and services to users is helpful, and it is best that this information can be easily spread between users, users will be active in the marketing of things to share. Virus-type Promotion program also need to have the effect of testing, from the marketing effect analysis, can timely grasp the marketing of the response, can quickly find out from the effect of the program deficiencies, to correct the plan to better carry out the next step.

Integrated resources Cooperation Promotion

Each enterprise through their own advantages of resource exchange, in the process of resource exchange to achieve a promotional effect, this promotion can reduce the enterprise because of limited resources, resulting in limited marketing scope. The key to the promotion of resources cooperation is to understand how to tap their own resources, understand the potential target customers of the scope of activities, the target users can obtain from the cooperation of the site, clear their own cooperation needs, in order to find the right enterprises to cooperate. In the resources to promote the human pulse is very important, in addition to the operation of enterprises to promote their own site, but also to know how to organize network resources, meet the customer next second may be the object of your cooperation, the rational use of the surrounding network can be better to promote cooperation.

New Media platform Promotion

The rapid development of mobile internet has brought many new media platforms, enterprises are also actively using new media platform for promotion, micro-bo, micro-letter, mobile app, etc. to the promotion of the Gospel. Enterprises can use micro-letter platform to establish a public account, the user regularly recommend enterprise product information, this information should not be too advertising nature, more can be product use information, product parameters, as well as some of the enterprise after-sales service, or the timing of the recommended preferential information to the user, Let the user line also can feel the convenience that the enterprise brings to him. It is also necessary to provide a new information release for our customers and to provide communication channels for our customers. For the business brand and sales, whether micro-bo or micro-letter, or traditional media marketing activities, are just a tool to promote, do not take him as their only means of promotion, only multi-channel overall marketing promotion, can truly achieve their desired goals.

Mastering the strategy of website promotion will greatly save the cost of marketing in the stage of start-up development. At the same time, the novel network promotion method can enhance the website the marketing ability, enhances the site the flow conversion, to the Enterprise brand construction also has the enormous help.

       article source: "Stone machinery" (http://www.fsyongtao.com/) Yong Tao electromechanical Enterprise station