The new policy is good for electric business

In recent years, the city has promulgated the "Policies on Accelerating the Development of Online Retailing Industry" and "Chongqing E-commerce Application and Promotion Planning" and other supporting policies, and has provided funds, talents and taxation for the electricity supplier enterprises in many aspects Discount. E-commerce enterprises in the import and export supply, logistics, Internet marketing, payment and settlement, data processing and analysis, e-commerce personnel training and so there is a business opportunity to be found.

Commercial Daily reporter Yan Wei intern Zhang Yang Zhang He

Jingdong seize Banan, easy Xun settled in Jiangbei, rookie, Zhuo Yi stationed in the two rivers ... ... With the vigorous development of cloud computing, big data industries, online retail promotion policies promulgated, the first batch of cross-border e-commerce pilot cities approved a series of positive The signal is frequent, many opportunities e-commerce industry chain, Business Daily reporter interviewed a number of experts and industry insiders found that involving network marketing, channel laying, logistics and other e-commerce related links will usher in a broader business opportunities. So, for e-commerce entrepreneurs, where the business opportunities exist, how can we take advantage of these opportunities?

Electricity industry good signal frequently

June 17, Chongqing cross-border trade e-commerce public service platform formally launched, marking the city's cross-border electricity supplier will enter the actual operation stage. As one of the first cities to be approved as a pilot for cross-border e-commerce, Chongqing will be not only a pilot city capable of conducting cross-border e-commerce foreign exchange payment by payment agencies, but also a national full-service pilot with four modes of cross-border electricity trade.

"This will help enterprises significantly improve the efficiency of customs clearance of goods and enrich the commodity categories to stimulate the heavy volume of transactions and open the door to borderless online shopping in Chongqing.It is expected that in the second half of this year, the customs clearance capacity will reach 100,000 units a year and will achieve 20 Billion yuan turnover. "Municipal Foreign Economic Commission said the relevant person in charge.

In fact, in the past two years, the e-commerce industry in Chongqing enjoyed good signals frequently. The city has successively promulgated the "Opinions on Accelerating the Development of the Online Retail Industry" and the "Promotion Plan for E-commerce in Chongqing" and other supportive policies, giving preferential treatment to the electricity supplier enterprises in terms of funds, talents and taxes.

Relevant person in charge of the Municipal Commission of Commerce said that in the city set up a national headquarters, the western operation center, regional logistics distribution center clearing center, and qualified domestic and foreign well-known online retailers, and our city focused on nurturing the online retail enterprises, Will be financial reward. At the same time, you can also declare special development funds, loans and other interest subsidies. High-end talent to housing currency subsidies, security fees, scientific research funding. In addition, it also supports the construction of supporting freight stations, express mail distribution centers, information platforms, dispatching call centers, third-party payment systems and the like.

In addition, according to the plan, the city will also encourage the traditional retail enterprises to carry out O2O e-commerce, promote the information construction of central business district and core business district, and build smart business district and online shopping mall.

Multi-link business opportunities highlight the chain

"Policy support, environmental optimization, will attract more foreign large-scale settled in Chongqing, will also allow local e-commerce to get more new opportunities." In Chongqing Network Association President Hu Gang, network marketing, import and export Supply, logistics, payment and settlement, data processing and analysis, e-commerce personnel training and so on have opportunities to be found.

As of the end of last year, the city has reached more than 10,000 active network operators, e-commerce transactions reached 300 billion yuan. Among them, more than 37,000 new e-commerce business entities, many of them are traditional commercial enterprises like Beibei farmhouse and Wangfujing Department Store. "These enterprises are often lack of experience in online marketing, which provides Internet marketing companies have the opportunity to customize their business model, promotion, website design, etc." At present, there are many businesses in our city started Engaged in WeChat, microblogging marketing, to create a personalized professional e-commerce platform.

Cross-border e-commerce also contains tremendous business opportunities. As the first pilot area approved for cross-border e-commerce, Chongqing is one of the four modes of cities that can realize cross-border electricity supplier bonded import and export as well as general import and export. It also owns the logistics advantages of three ports and one united state, Will double. "Li-Hua Li, CEO of Zhuoyi Group, which builds" Zhuoyi "cross-border e-commerce platform, said Zhuo Yi mainly used mass consumer products such as health and maternal and infant products. In the past, after receiving customer orders, , New York delivery, logistics cycle about 20 days. Now, you can advance the goods stationed in Chongqing Bonded Port, the fastest 3 to 5 days will be able to reach the hands of citizens, capital and time costs will be lower, the electricity supplier business, the relative advantage.

"In addition, logistics, big data and other fields also sprouted a lot of business opportunities." Gang introduced in April this year, the domestic big data "leader" - IZP Technology Group officially settled in Chongqing Yubei North, the next 5 years, Xiantao Agglomeration of more than 100,000 enterprises, the trade volume of more than 100 billion yuan. Suning is also self-built logistics base in Chongqing, at present, the second phase of the project has been opened. Upon completion, Suning Chongqing logistics base will achieve 15 billion yuan in sales, and is expected to achieve third-party logistics.

On the Road

"Turn overtaking" Chongqing E-commerce to step three Hom

"Although many e-commerce entrepreneurs have seen business opportunities, but the objective situation is that e-commerce in Chongqing started late, in many aspects there is still a short board." Chongqing Network Retail and Payment Institute, said Shen Hongbing frankly.

Shen Hongbing said that as Chongqing has long dominated heavy industries such as automobile and motorcycle manufacturing and other industries, it has also been focusing on industries such as IT and agriculture with a heavy industrial structure and relatively few light industrial products, making it suitable for the scarcity of sources for electricity sales in Chongqing. Second, most e-commerce enterprises in Chongqing tend to focus only on the initial platform to build, while ignoring the cultivation of customer flow in the late. In addition, the product is also limited to local resources, thus limiting the scale of e-commerce expansion. In addition, Chongqing still lacks such large-scale e-commerce businesses as Alibaba, Jingdong and Amazon that have the capability of "vertical integration." "This becomes the three hurdles in front of Chongqing e-commerce entrepreneurs." Shen Hongbing said.

How to overcome these three hurdles? Shen Hongbing suggested that Chongqing e-commerce enterprises can launch products such as lottery tickets, securities and small loans through the development of Internet finance and avoid being restricted to local producers. At the same time, the introduction of foreign platforms in Chongqing, Chongqing e-commerce in Taobao, Jingdong and other national open platform to build their own network flagship store, share the country's large-scale online retail platform resources to achieve competing development. In addition, Chongqing e-commerce companies can also create e-commerce platform not limited to local resources, to explore the gradual maturity of the online retail business model, and will now be mainly limited to the scope of business in Chongqing within the planned and step by step to other markets across the country , Forming a cross-regional business e-commerce pattern. Just as Chongqing's Vip Info and Pig Network do.

"E-commerce has relatively narrow room for innovation, so companies can also consider making innovations based on O2O services, exploring local characteristics and providing local services, specifically how to promote and what products to choose from Like the promotion platform, what kind of product production what kind of promotion content, are worth the business owner to try to figure out. "Chongqing Reisley e-commerce Co., Ltd. Chen Lei, chairman of the Commercial Daily told reporters.

Hu Gang also believes that most of the local bottlenecks in the distribution of electricity and commerce logistics is also more obvious, due to the efficiency of logistics and delivery and service quality is difficult to control, seriously affecting the smooth online shopping trading system.

Related

800 billion network "cake" to be divided

Chinese Commercial News reporter found in the interview, multiple e-commerce businesses are "thinking change." In 2013, the volume of e-commerce transactions in Chongqing exceeded 300 billion yuan.

"In the future, the company will deploy O2O multi-screen entrances with favorable resources. In addition to the stores, PCs and mobile terminals covering Internet technologies, the Company will also put Suning Wireless, Read, Cloud Disk and Cloud Sync applications into its annual sales Hundreds of millions of Taiwan's PC, Tablet PC, smart phones and other products. "Suning, Chongqing, the relevant person in charge told the Commercial Daily. In addition, Suning will also jointly platform merchants in the future to launch more activities to benefit the e-commerce businesses such as luxury goods, food, daily use, department stores, luggage, shoes and hats, apparel, drinks, fresh produce and other famous specialty products.

Successfully build a "love to buy bonded" cross-border e-commerce platform, Chongqing Bonded Port Area Import and Export Commodity Trade Co., Ltd. Ai Qing also revealed that the general public, the purchase of bonded goods to livelihood-based consumer goods, the types of products will exceed 10,000 during the year, including Alcohol, meat, fruits, daily necessities and cars. In the future, Chongqing Cross-border e-commerce platform will be used to further reduce the time and logistics costs and gradually open up export channels to gain new opportunities.

According to relevant planning, in 2015, the city will introduce and cultivate 10 leading e-commerce enterprises and support 100 traditional enterprises to launch online retailing, and the scale of online retailing will reach 100 billion yuan. So that the above-scale enterprises reached more than 80% penetration rate of electricity, built up to 10 billion yuan in size of the e-commerce industrial park, to achieve intensive electricity industry, the scale of e-commerce transactions from 300 billion yuan in 2013 growth To 450 billion yuan, and in the next 2017, reach 800 billion yuan scale. "Around the electricity supplier industry, will also extend more new opportunities." Hu Gang said.