The new positioning of the promotion of the Card Advertising Alliance

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Recent news about the Advertising Alliance Baidu Alliance is an example, the news clearly pointed out that because of the recent Baidu advertising price rise, the effect of the opposite is greatly reduced, so the major network operators have jumped out of the cage to find other outlets, but Baidu can do so big and not overnight, now, Baidu price inflation behind, There are still a lot of vendors at the expense of advertising support, we also fully believe that they always have their advantages. Of course, in the face of the high price of Baidu Alliance, many manufacturers may be a little discouraged, but they also understand that the price can not give up the promotion, so many network operators began to look for more possibilities, so find, instead found they more choices, such as etal Advertising Alliance.

Can not be denied that, in the Internet promotion, perhaps some electric business enterprises have started late, in the face of dust and go to many businesses, looking at the wheel of the flying dust left and Chegulu India, an up-and-comer often misgivings, in the end how to do? Proportionately is not chasing, if the chase can not overtake, catch up with can not surpass ... Wait for this kind of idea to linger in the mind, want not to go, think down again, and the opportunity is in this endless consideration in every bit disappear.

For the gaming industry, homogeneity of the phenomenon so that the platform manufacturers in the operation of the same game when less profit, but who are unwilling to give up this increasingly illusory profits, how to override other manufacturers, more successful operation of the game is the major operators of the competition focus. In the homogenization of the trend, profit more and more catch lapel see, innovation is the goal, but it has been difficult to complete in a short time, really can win this battle is only one way: card position.

Basketball has a kind of arms open, half squat, waist, the full force to block the offensive side behind their opponents to shoot the way is called the card. The use of the increasingly severe battle of the electric business is to pre-empt and create a good opportunity to intervene.

Same goods, market-oriented, consumer groups, like the price, the promotion of the same, two different manufacturers, exactly where to start to win? To be good, you know all the relevant information about your opponent's product, and even you know how much the price of each product will increase. So if you go against the channel, before he thinks it's time to act, he takes a step ahead of him, and in the battlefield he thinks he's going to be fight, your market will be bigger than him. A word called, first come first.

Of course, the real card position is not so easy, the real card bit is actually a new positioning of your product. In the known you and opponents of the product, whether in publicity or quality are similar premise, the product to make a positioning is undoubtedly the most cost-effective product benefits, the most responsible decision. For example, an online game, two of companies are operating, then you are bound to work on advertising creativity, if the other party choose beautiful ideas, then you choose the PK class simulation game screen interactive creativity, the focus of the game to reposition, so that consumers see the difference between the two to give them one more choice, and therefore, will increase at least 50% The opportunity to get a better look at the quality of the game crowd of the favor, and later, you can replace them with a better idea of beauty, so that their half of the crowd also netting over, the more than nothing.

This example draws on a very famous allusion: Tian Bogey horse racing. (Tian bogey often with the Qi son horse races, set up a lot of bets.) Bin found that they are almost the same, can be divided into the upper, middle and lower third. So bin to Tian Bogey said: "You just make a big bet, I can let you win." Tian Bogey believe and promised him, and King and the son with daughter to bet. The game is about to begin, Bin said: "Now use your inferior horse against their fine horse, take your superior horse against their medium horse, take your medium horse against their inferior horse." "After three games, Tian bogey a win and two wins, and finally won the king's daughter bet."

People often have no way to remain invincible, but the small profits to seek far is everyone understand the truth. The proverb also said: A blessing in disguise is not a blessing? Your promotion of the night does not mean that you will lose, come from behind is not a lie, as long as you believe in yourself, you will certainly be able to do.

This article by the Yi Special Advertisement Alliance (www.ete.cn) original, reprint please reserve the copyright.