The new "pat" road also need to go step by step

Text / Guo 芾 Bodhisattva

Tencent Department of the pat became Jingdong Department of pat, everyone is looking forward to a new "pat" breakthrough, can challenge the domestic C2C Taobao a dominance. Wait for a few months in hardship, the new "pat" overdue late, reinstall appearance. However, careful study of the new "pat", the author did not find any bright move, most of them are still in the midst of development Taobao and emphasize the resources of Tencent, if the new "pat" action only then , It can only be up to Tencent and Jingdong deterrence Taobao deterrent "weapon."

From the content of the pat conference, Jingdong boss Liu Qiangdong appeared, but only exposed a small face, not too much introduction, the outside world more interpretation of this, in order to highlight the patted a new management team, Liu Qiang East Inconvenient big package. Although this interpretation is no problem, but from another perspective, Liu Qiang East subconscious did not regard the pat as their own troops, or stand in the "outsider" perspective pat, for fear of an accidental relationship between Jingdong and Tencent What kind of impact, but this attitude allows pat after how to get along with Jingdong asked a question mark.

If the press conference there is a touch of new ideas, it can only be patted the new head 蒉 Ying Chun speech. The first sentence of the opening speech of Yingying Spring is more like a self-introduction. The opening article "I was born in the 70s and sometimes I can pretend to be 80" especially shows her own personality. In her subsequent speech, For Taobao also full Fengrui.

However, self does not represent the strength, Feng Rui wounding can hurt, the new "pat" the road also need to go step by step. Throughout this pat strategy, the author is more like to see Taobao five years ago:

3-5 years not profitable, platform subsidies businesses, these are Taobao 5-6 years ago to play the remaining routines, the surface, these may have some impact on the current Taobao, but pondering is actually a "pit."

3 to 5 years is not profitable, then 3-5 years later? Continue to learn Taobao mode? Not to mention C2C incremental market conditions now, only in the back of Handan toddler, will never exceed Taobao.

Say fake problem, the fake level is actually a social problem, but the electricity supplier's model and the centralized product itself on the Internet to enlarge the fake. But what are you doing? Cancel merchant deposits and other measures that require merchants to guarantee the quality of their products. To know the margin and other measures is Taobao operation for more than 10 years, summed up the various experiences, introduced measures for the quality of service businesses, although not completely solve the problems of fake goods and service quality, but at least played a restrictive role. The Ying Ying Chun on the one hand criticized Taobao fake at the press conference, even pat genuine, on the other hand, the rules in the business to the lowest threshold, pat in the end want to put an end to fake it?

In my opinion, patting and Jingdong own business is different, patting and Taobao model can not completely control the upstream supply chain of goods, which led to C2C platform must be through strong rules and constraints to ensure the quality of goods and services. And pat lower the threshold of the move and the function of a key move, more like Taobao all the pat on the pat on the tempo. This is to help Taobao purify the shopping environment, or a thorough mixing of water move it?

Think of Liu Qiang East conference low-key move, we should understand. Pat is Jingdong pushed to the foreground cannon fodder, the purpose is to lower the threshold and other actions, the C2C on fakes and other issues once again enlarged, so completely stink C2C this industry, so that the new "pat" holding Taobao die together, no Taobao's strategic defense, Jingdong just to catch Cats in B2C battlefield. From this perspective, the new "pat" is an out-and-out conspiracy.

As for the 1: 1 launch subsidies and traffic support, more like smoke bombs, patting can be said, but the real subsidies, how to measure the commercial advertising? How to support the public flow of support? These are not transparent, specific, more just a slogan.

And for some lay Jingdong and Tencent business chemistry enough to support patting Taobao remarks, it is even more idiotic. Taobao can nurture Lynx, is from C to B, because Taobao has formed a huge network traffic closed-loop, traffic-oriented Lynx for the e-commerce industry, Alibaba and consumers are a good thing. Jingdong pat with the situation? Jingdong will pocket money in his pocket gave a small C merchants? Jingdong itself is still losing money, so dry, how to deal with US investors? As for patting the long tail that can enjoy Jingdong traffic, that's just a joke. What is the long tail of Jingdong traffic? Digital home appliances. These norms and specifications of the product can form a long tail to allow small C businesses to enjoy?

Therefore, we do not expect pat on the C2C and Taobao what a positive war took place, patting is a "human explosives", the ultimate goal is to go with Taobao, if not together, at least to do to get odor C2C , Let C2C market share decline rapidly. This is the most advantageous for Jingdong.

Kill 3000, since the loss of 800, which was originally a killer start Jingdong. Once the pat to do so, the result can only be two, one is C2C completely finished, a small C merchant corporeal; the other is to pat the stone hit their own feet, help Taobao to purify the fake merchant again, white When cannon fodder

(Disclaimer: This article represents only the author's point of view, does not represent the sina position.)