The new revelation of marketing brought by social media

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Social media, also known as social media, refers to websites and technologies that allow people to write, share, evaluate, discuss, and communicate with each other Social. The emergence of micro-blogging and micro-letters has broken the original reliance on advertising, traditional media marketing pattern, which enables enterprises and users face-to-face, more direct social media, so that enterprises and individual operators can rely on social media to carry out more information dissemination, activity initiation, customer communication and so on, but also make information transmission more smooth and effective, Also for enterprises and individuals to bring more marketing and promotion opportunities.

According to the data, more and more small businesses are starting to pay attention to social media, according to Placester and Marketmesuite. The Social marketing guide for small businesses shows:

26% of Small business owners (marketers) spend at least 1 hours a day or more on social media marketing;

58% of Small business owners (marketers) spend at least 10 minutes a day on social media marketing;

More and more small business owners (80%) plan to spend more time and energy on social media marketing this year. For small businesses, time is the most valuable resource, willing to spend time on social media, but also on behalf of small businesses began to pay attention to social media.

And as social media evolve and subdivide, a kind of social media with pictures as media is becoming popular, and also began to be attracted by some fashion brands, small businesses and individual users, such as jewelry, home brand, advertising industry, photography studio, etc., these company's products are based on pictures as the carrier, Therefore, the image of the sharing and dissemination of particular importance, to the flower petal Network for example, including photography studios, home brands, advertising companies, wedding planning studio, and many small enterprises and individuals in the establishment of their own accounts, similar to the image of the Petals network platform, the spread of pictures, The ability to reproduce and to display the aggregation of images is much higher than that of other social media.

"I set up the home page of the studio on the petals web," said a photo studio founder. Petals is to share the image of the site, with micro-blog and other text information mainly different, can more complete display of our photographic works, this kind of drawing board as a unit, waterfall flow show form is very intuitive, beautiful, Our drawing board is mainly the display of the guest piece. In addition, there is a drawing board is to collect our favorite creative pictures, to collect some of our own inspiration, and petals can also easily with my other social accounts to interact. “

An advertising company in charge said "We have set up a lot of artboards in the petal network, there are graphic design, posters, brochures, logo design, etc., used to display our excellent design works, many works in the petals were diverted and spread up, but also from some excellent sites at home and abroad to collect a lot of pictures As our own Inspiration material library, each design creation, we will look for inspiration in the petals, and then focus on the collection of a drawing board to help us create and material finishing. ”

Figure/From the petal network Shenzhen Ming one brand design [Christmas] inspiration Sketchpad

At the same time, they also say that they do not simply rely solely on the petals for marketing and promotion, petals on the picture has a good transfer and transmission, while the petals and other social media binding and interactive effect is very good, now a lot of social media accounts, the petals of the display and sharing of pictures can be very convenient in micro Bo, micro-letter, QQ Space and other social media to carry forward and spread, the social media between the bundle and interaction will bring greater value, but also save a lot of time costs.