The new revolution of Skyworth Hongsheng

It is interesting that the jobs route found two tracks of similar personal curves in the business history of the lumpy cloud. Apple co-founder Steve Jobs and the founder of Hongsheng, one of China's home appliances giants, met this type. Born in 1956, Huang Hongsong Bicho is one year younger and is also a peer.　　When Steve Jobs completed a life change in the undertaking in 1997, Hongsheng was at the top of his career-the first three in Shenzhen to pay for Skyworth, the only private enterprise in the Chinese color TV Corps, and after three years of Skyworth's listing in Hong Kong, Hongsheng's reputation was at its zenith. 2004 was an unfortunate year for Hongsheng and jobs.　　The former was found to have been "suspected of conspiracy to theft and fraud" four years ago and was put into a high wall by the Hong Kong Independent Commission Against Corruption, which was found to have been ill and had had a tumor resection. In July 2009, 5 years later, Apple confirmed that Jobs had returned to the company on a sick pass, while Skyworth issued a statement saying "it was known through unofficial channels that Hongsheng had returned home on July 4." "There is no doubt that jobs and Hongsheng became the hottest part of the year.　　In China, however, the most talked about is Hongsheng-not because he is a native entrepreneur, but because people have long been accustomed to jobs ' absence from Apple. 12 years after he was "fired" by his own company, Mr. Jobs pulled the Apple CEO out of the mud stall in 1997. "Steve Jobs is not a ' ruler ' who stands by the river to change the flow of the river according to his orders," said Jeffrey Yang, author of the Apple myth maker. He was now counted as the captain of a boat sailing down the river, and he led the boat forward, and behind him was a crew of men who shouted desperately to refuel. "What an incisive evaluation.　　People are accustomed to relish the first page of a landmark in the 70 's, when a young man named Steve Jobs but he rarely pays attention to the arbitrariness and arrogance of his business in the next decade, and it ignores the evolution of his character after the business fable that Mr Jobs left the company more than 10 years later. Jeffrey Yang's words are equally suitable for hongsheng. Hongsheng is actually luckier than Steve Jobs-Hongsheng in the 2000 before he was locked up in a wall, because Skyworth happened "Lu Qianghua incident" (Skyworth General manager Lu Qianghua led Skyworth Team core members and the region manager a total of more than hundred people collectively leave), Hongsheng gradually realized his personality defects-arbitrary, arrogant,　　Then try to increase the authority, and in 2002, 100 million shares of stock options allocated to 800 managers and key staff. Hongsheng to rectify his character on the one hand make Skyworth's performance out of the swamp, on the other hand, more importantly, a few years later when he was arrested, Skyworth did not suffer from the damage, Hongsheng in prison in the remote control charges instead make Skyworth as a whole more stable than before. The most noteworthy is that in the second half of 2007, the prison Hongsheng learned Skyworth 2After a 40% decline in net profit for the 006 fiscal year, the board wrote to denounce the boards ' loss of morale ' and demand layoffs, while slashing costs and rewarding half of Skyworth's best employees. From this point of view, Hongsheng prison after the "will return to Skyworth" is tantamount to a pseudo proposition-he has never left the Skyworth. Well, being behind the scenes and standing at the front desk is just a form of difference. "When a man grows up, it means that he has understood the true meaning of his power, and that he does not need to show how powerful he is." "said the American proverb. [Page] Martha's version of the July 6, 2009, Skyworth on the official online confirmed that Hongsheng has been released from the day, also released the May sales figures--the month of flat-screen TV sales surged 279% in the same month last year, "as of May 30, 2009, 12 months, Skyworth has the highest sales and sales share in the LCD TV market in mainland China. Double。 On this day, Skyworth's share price climbed to HK $2.06, the highest in 52 weeks. Eventually closed at HK $1.93, up more than 12%. 3 days later, Skyworth released its 2008 earnings in Hong Kong (April 1, 2008 to March 31, 2009).　　The report shows that the 2008 fiscal year Skyworth digital turnover has reached a record high of 15.3 billion Hong Kong dollars, an increase of 12.5%, margin of close to 3.1 billion Hong Kong dollar, an increase of 3.5%, net profit of 500 million Hong Kong dollar, the year-on-year increase of 4.8%. The inspiring numbers of the series seem to be welcome for Hongsheng's "home".　　It's reminiscent of the American "Home Economics Queen" Stewart Hongsheng in jail in the same year. At the end of 2001, Martha had 4000 shares in the United States ' ImClone ' company, and the CEO of the company was her friend, who suddenly told her one day that the cloning of an anticancer drug would be released the next day. Martha after listening to entrust her own stock broker to throw her this stock, the next day the British cloning was published bad news, the stock price plunged.　　To Martha's surprise, the regulator stared at her, who first imprisoned the CEO of the company on insider trading, and then investigated Martha and her agent for perjury as her story was inconsistent with her broker. In March 2004, the New York court ruled that Martha had been sentenced to 5 months ' imprisonment, 5 months at home, 2 years ' imprisonment and a fine of $30,000 for obstructing law enforcement, conspiracy and perjury.　　In fact, Martha lost more-her magazine began to slow down, and the company's share price plunged. It is noteworthy that Martha, after being sentenced, wrote in an open letter: "I want to tell you that I have now resigned as director and CEO of Martha's Company." I took this action because it was most beneficial to the interests of the company ... I feel heartache for my personal legal situation, and I deeply apologise for the pain and hardship that the company's employees have caused. The enthusiasm and courage of our colleaguesI can never thank you for your support, perseverance and dedication. "This is not the case with Hongsheng." In addition to resign from Skyworth chairman and executive director of the board, he first commissioned Xuebin and other official presided over the overall situation, Skyworth Board of Directors and the company's upstream and downstream partners to communicate fully, and then, Hongsheng's wife Lin Weiping was appointed Skyworth Executive Director, Has left Skyworth two years of marketing genius Yang Dongwen in Hongsheng persuaded to return to Skyworth ... New Wengwen, a well-known media man, later said: "Hongsheng created a rare solitary example in more than 20 years: a private enterprise, the founder of the company for many years, and enterprises have struggled to maintain the normal operation, especially in the entrepreneur's sin has not been a statement before the successful transaction." "In March 2005, when Martha came out of prison, Martha's website wrote:" Welcome home! "Many advertisers and partners who have gone away from Martha half a year ago have returned. Interestingly, the company's share price rose to its highest level in a year, 4 times times as early as Martha came to court, although the company's earnings showed that Martha's company still lost in the 4th quarter of 2004. The new CEO of Martha's company said: "Stewart is our most valuable asset." "Hongsheng in prison often with a fable to inspire themselves:" A group of beautiful and vigorous antelope constantly being eaten by ferocious lions, the surviving companions become fear. The ending was that the antelope, who ran faster and quicker, had survived, and the Antelope, who had run slowly or half-hearted, was gradually eaten by the lions. Natural selection, survival of the fittest! "In prison to write this parable to the free and sunshine of Skyworth staff, Hongsheng first stressed that Skyworth" is in a period of rapid change in history. If Hongsheng in 2000 encounter "Lu Qianghua incident" after the first "ego revolution" words, then in prison five years, he and Skyworth team completed the second revolution.　　[Page] Two "Hongsheng" prison is Hongsheng the beginning of the third revolution--53 years old, not old--apple application software, Vice President Todd left Apple to choose his own business to enter the password lock industry has been to 54 years old. When it comes to "revolution", people often mention the first industrial revolution represented by the application of the steam engine, the second industrial revolution characterized by the widespread use of electricity, and the third industrial revolution, characterized by the invention and widespread usage of electronic computers, the progressive revolution,　　Let people from the beginning to the material level farewell to the lack of a rich attention and joy, and constantly pay attention to ideas and ways of thinking optimization, and lifestyle modernization. The revolution probably has its similarities. 2009 is the year of the inflection point of Skyworth. Yang Dongwen, vice president of Skyworth Group, told reporters July 6. He said the "inflection point" includes at least three levels, a beautiful annual report--the cumulative sales and revenue ranks first in the home appliance industry, the transformation of industry and industry chain--from CRT to flat-screen TVs and into the LCD module industry, to win the financial crisis-the past fiscal year, Skyworth overseas businessIncreased by more than 40% over the same period.　　Of course, the fourth level-Hongsheng prison, should be the most important inflection point, but Yang Oriental inconvenient to speak just. Skyworth Annual report shows that Skyworth board is composed of 8 members. 5 of them are executive directors, namely, Xuebin, Caesar, Liang, Lin Weiping, Yang Dongwen and 3 independent non-executive directors, respectively, Suhanzhang, Li Weibin and Xie. The largest shareholder is Hongsheng's wife Lin Weiping, holding Skyworth 9.06 shares, accounting for Skyworth total shares of nearly 40%.　　According to the average price of HK $2 in 2009 7, Skyworth, the Hongsheng family has a market value of more than HK $1.8 billion (about 1.58 billion yuan). Hongsheng (family) year 1999 2000 2002 2003 2004 2005 2006 2007 200,800 Rich List 5 40 95 76 34 135 405 725 Wealth (billion) >10 987 3.8 .2 11 22 13 8.5 9 7 China has the rich list is 10 time. On the Hurun list from 1999 to 2008, Hongsheng only missed 2001 years. In early 2001, Hurun to Shenzhen to visit Hongsheng, Hongsheng is "Lu Qianghua incident" and anxious, busy.　　He talked to Hurun the most is also his past entrepreneurial hardships, repeatedly defeated repeatedly war of solemn and stirring. Hongsheng has undergone several changes in mentality and five years of imprisonment, such a scenario cannot be staged again, Hongsheng as Jeffrey Yang's analysis of jobs "profoundly understands that he is not the only important player in the company he runs."　　His understanding of the wealth itself has naturally changed radically. On the three-level "inflection point" goes farther is Hongsheng's new Revolution's center of gravity. In fact, more important than the revolution itself is the way to achieve the revolution.　　Hongsheng's future power strategy is to continue to "put in charge".　　Skyworth executive Director, Chief Financial officer Liang July 8 said that in the near future Skyworth intends to spin off the digital set-top box business to a A-share listing, funding scale of not less than 200 million yuan. This is an unusual signal. Although Skyworth's set-top box business has revenue of HK $1.3 billion in the last fiscal year, accounting for 8.5% of the company's overall business size, the mainland market has a revenue of more than 900 million yuan (up 28% per cent).　　But the main purpose of the spin-off is obviously not to raise money, but to manage the "diversion" and incentives. The spin-off now appears to be a unique view of China's capital markets. Far from saying that the recent spin-off of the completion of the case and the intention of the case will be Sohu spin-off game business, the Chinese network spin-off software business, Kingsoft split online business, mango nets from Hong Kong, such as split. Why do you want to split the market? Some say it is to diversify the risk and avoid the domino effect, which sounds reasonable but is nowhere-if an enterprise group's overall risk controlWith less ability, putting eggs in more baskets will be of no avail-because it may be bad eggs. A "negative" case is that, if ranked separately, "century old shop" General Electric (GE) has at least 13 business can enter the "Fortune" annual Review of the "Global Enterprise 500", but it is only a listed company, a similar example in China, Taobao, Alipay also make Jack Ma made a pot full,　　But they have not yet been split from Alibaba ... In other words, one of the distinct features of Hongsheng's "historical period of rapid change" is that the Chinese are too fond of starting a business. A split listing is a good choice to meet that demand.　　For managers with a strong impulse to find exports, this "limited independent portal" naturally makes more sense, and it is not surprising that the Chinese business community has become the sweet-potatoes, "we had a plan to split the listing a year ago," Liang said. The Chinese business community has two "Hongsheng". One is symbolized by the public "static Hongsheng"-used to wear a frame-free glasses, fast speed, hard work, and the strict laws of Hong Kong, people even downplay the "ups and downs" four words on his entrepreneurial 20 years of experience said finished. The other is the real "Hongsheng"-where to fall, from where to get up, and constantly reflect, with 10 years (2000 to present), harsh to tolerant, radical to calm, he even to the initiation of Buddhism interest-nothing better than the prison to understand the orderly metamorphosis. The only thing that remains unchanged is that Hongsheng has always been an active acceding to the WTO, and he often says, "better be a man of pain than a happy pig." ”