The new road of Future: "Borrow chicken and lay eggs" entrepreneurial job

Core tip: The outlet has always been to let marketing staff headaches, continue to work or entrepreneurship? Under various conditions, they hesitated. However, where there is a problem where there will be a solution, a new thinking-entrepreneurial workers, is their current way out.　　At this time, sponsored by the business media, three years of large-scale activities-business start-up 100 is in full swing, which is a once-in-a-lifetime opportunity for them! About the marketing person's outlet question, discusses more, is in the future to continue the work, or when chooses the enterprise. Interestingly, most marketing associates have a dream of starting a business. But always hesitate for a variety of reasons. A few years ago, a marketing colleague proposed a new idea, that is, while working and entrepreneurship. This topic touched the hearts of many marketing people dream. This led to a more heated discussion. As an attempt, I think, as long as the conditions allow, can be a bold attempt.　　According to Mr Hu, success has been attempted since ancient times. The author is more in favor of independent entrepreneurship, conditions allow, nature is their own boss good.　　Today, the author combines their own experience, that there is a situation can be tried, in fact, is also a good choice for the development of space, that is, "entrepreneurial workers." So what is an entrepreneurial job? The so-called entrepreneurial work, in fact, quite simple, that is, to help people to do professional managers, and the boss or investors agreed to a certain profit dividend or occupy a certain shares.　　Bind oneself with the enterprise, realize the personal interest and the enterprise benefit highly consistent.　　Is it worth looking forward to the entrepreneurial job? The biggest advantage of starting a job is to borrow chicken to lay eggs. That helps people earn money and earn pennies. We know that most marketers have a dream of being their own bosses. But according to the author's observation, entrepreneurial although charming, but the risk can not be belittled. In fact, marketing people's first venture success rate is quite low, the specific reasons for the author of another article. With the increasing degree of marketization, the entry threshold of many projects is getting higher. (not absolutely, of course), China's first generation of bosses, many of them are confusedly digging out the first bucket of gold. and marketing people in the current environment to choose entrepreneurship, often do not have the capital, resources advantages. The so-called capital advantage, that is, the amount of capital invested in the operation of a project. The so-called resource advantages, that is, connections, social relations, channels and so on. In addition, to the author's observation, marketing people's general financial strength and resource advantages is not very obvious, even if the start-up, the platform will not be very high. Do a small unknown boss, the project smooth operation, earn a little money may not. But the industry to make tens of millions of billion in a short period of scale, still difficult.　　After all, it is not easy to run a business in the past.　　Why are entrepreneurial jobs worth looking forward to? To the author's observation, The facts and blood lesson let now the boss's view of the progress, the former family-oriented enterprises most of the family management, their own seven aunt eight arrangements in important positions. Those who hinder the development of enterprises are often those relatives. After years of trial and error, many bosses finally understand a simple, family-owned enterprises can not carry out the family management. When I chat with all kinds of bosses, I often cite some examples, such as Genghis Khan and his prime minister, when he talked about the idea of governing the country, he said that he had won the war by force immediately (martial arts, light sandwich is a simple Mongolian thinking). The law of the Wood retorted, "Although the world will come soon, but the world can not be immediately treated." The work arrows are made by craftsmen, and the conditions govern the world. Enterprises in the early stages of entrepreneurship, often by the boss's intuition stumbled into a path. But to achieve long-term stability of the enterprise, we must rely on a variety of talents. Same。 I also give some examples of neighboring Japan, we see some of Japan's big enterprises are also family enterprises, such as Panasonic, Sony, Toyota and so on. But the development of these enterprises is not the use of family power.　　It is the result of gathering the world's wealth. We all know the opposite example of the little Overlord Learning machine, Zhongshan Small overlord can rise rapidly to benefit from professional manager yongping. But after work, yongping not satisfied with just, but with the military exploits to the boss want shares. Want to change from the wage earners to the shareholders. Little Overlord's boss unmoved, both sides a beat two scattered. Chini A walk, its own entrepreneurial step by step high (002251, shares bar) in Dongguan, the emergence of rapid growth. But the former scenery infinite small overlord, has reduced to the three or four line small brand.　　At that time the boss, generally, they think of the immediate interests and their absolute power, rather than the long-term interests of the enterprise.　　They would rather take the absolute shares of the current tens of millions of dollars, than dilute their shares to achieve the company's hundreds of millions of yuan sales and their own rapid growth in capital. With the present big environment, the boss's thinking has changed. Also for professional managers of "entrepreneurial work" to create a good environment. The author recently met a lot of bosses, in chat with them, can offer "work + dividend or shareholding" way. China's bosses, more than 10 years ago, cannot but say they have made great strides in thinking. Mengniu's success is to borrow the world's wealth and just, take the world's best model of the wealth.　　[Page] Second, what are the benefits of entrepreneurial work?　　Then, since the entrepreneurial job is worth looking forward to, what good is he? 1. Low cost started. One of the benefits of entrepreneurial work is low-cost start, if it is their own business, in general, the larger the project, the more funds needed to invest, professional managers entrepreneurial, own funds are often not too much, so to solve the problem of capital, many entrepreneurs rely on loans. and wage-type entrepreneurship, the trader does not need to invest too much money. There is even no need to invest money.　　What you need to put into your hands is nothing more than your own ability and energy. 2. Avoid risk. Investment means risk. If a project is a good business, a detailed argument can only reduce the risk theoretically, but it does not avoid the risk. Once a project fails, it often loses its own. and entrepreneurial-type work, does not necessarily require the trader to invest in money, even if the investment, but also the risk of gold. Therefore, if the project fails, the trader sacrifices, alsoIt's just the cost of time. But then again, even if the project fails, the professional manager's harvest is huge. Because professional managers as dividends or small shareholders, in the course of the process must personally involve the operation of financial management, investment decision-making, raw materials procurement, such as the original simple workers involved in the content. Virtually also exercise their own, the full focus on their own business. Sometimes people do not succeed, not ability problems, but their potential has not played out, as a simple migrant workers, and do not do their best to do things, and often value the immediate personal interests. Making quick money is a common idea among migrant workers. The reason why salespeople think so is that the interests of the business and the interests of the workers are not exactly the same. As a self-employed person, the interests of individual and enterprise are in full agreement both in short-term and long-term.　　The only inconsistency is with the investor (boss) of the view and method differences. 4. The platform is higher than its own venture. Entrepreneurial workers do not earn more money than their own business, but the platform is often more than their own entrepreneurial high. It is easy to understand that your business is starting from scratch, money is also the solution, so the scale of the project is relatively small (of course, this is not absolute). and entrepreneurial work, often not from scratch, even from the beginning, the size of the investment side and the financial strength of their own is also a Big Mac. In fact, if professional managers start their own business, entrepreneurial early often is very hard, entrepreneurs often like fish drinking water, Lengnuanzizhi. Business tax, safety and health, personnel finance and other needles things must be hands-on. The original unwilling to contact people and things to take care of themselves. and entrepreneurial work, the platform is higher, contact and deal with people and things are often higher levels. Often vanity can be satisfied.　　(Vanity is a very empty thing, but for people, sometimes it is very "real") three, the entrepreneurial type of work required what conditions? With the "entrepreneurial" environment, is not everyone can choose "entrepreneurial", the answer is no. Aside from those who are qualified to start their own business, at least, the choice of entrepreneurial work, still need to have the following conditions: 1, their own ability. As the saying goes, it is hard to make a blacksmith.　　The boss or the investor chooses you, and in the final analysis, you value your personal ability and resources. Otherwise, the boss will simply choose a wage earners and their own. Why do you make profit dividends or dilute your own shares to cooperate with you? Therefore, to choose an entrepreneurial job, you must be an expert in a project.　　It is also advisable to have resources to facilitate the operation of a project, such as channel resources or social relations. 2, the original position. Originally is a business or large enterprise marketing Director or general manager, by other enterprises choose "entrepreneurial work" is more likely than other ordinary jobs. Because, as a large enterprise marketing trader, must be in the industry has a certain degree of visibility, at the same time, high management platform, can use channels and other resources are often rich. On the contrary, the manager of small business or ordinary professional person of general enterprise, not only is not humanKnow, and the resources are far less than large enterprises. If you are Jiang fishing, the hook must be more.　　If the ordinary hermit, the old death may not be ignored in life. 3, willing to accept your boss or investors. Now bosses have made great strides in thinking, but not all bosses have embraced the idea. The proverb says easier.　　Many things, really want the boss or investors to do, often indecisive. 4. The tacit understanding with the investor. Even if the two sides have the will, the project also according to the planned operation, but the operation phase if not see the benefit in the short term, both sides often have a side will be shaken, and the wavering party is often the boss. Because the boss is the project investor after all, takes the main risk in the fund. At this point, if the boss and the trader lack of communication, loss of confidence in the project, the cooperation between the two sides is not far from termination. Most rats examples have experienced the process of encounter between the boss and the trader. [Page] 5, select Small and medium-sized enterprises. Generally speaking, the business owner of large enterprises in general will not choose from outside the trader hand immediately to dividends or shares. At least for a few years. The bosses of big enterprises often rely on system operation, and their dependence on individual ability is not strong. Therefore, whether to give executive option or shares, to a large extent, the boss of his own mind. And the industry's SME bosses, whether active or passive persuasion, the likelihood of success is greater. Of course, this is also the author's observation.　　may not be universal.　　Iv. How to operate? 1. Subjective will. Pioneering work thousand good million good, oneself feel bad is equal to zero. First of all, you must have the will. The second is the feasibility analysis. Some people feel that working for a lifetime is good for nine to five, and some people feel that they can start their own business even from scratch.　　Some people choose to work while starting a business; 2. Proactive search for projects; with a subjective will, there is no guarantee that it will be fulfilled. Finding opportunities is easy when you are difficult. Sometimes it is the opportunity to find you, but not the door, you can actively find projects. I think it's a good way to look for opportunities to work with investors or bosses, by recruiting or using friends, and by using industry media to raise your profile. With the help of headhunters, is my personal experience, I and a lot of headhunting friends have to maintain long-term contact (attention to headhunting thinking problems are from their own interests, and then the relationship), a lot of business marketing trader Recruitment, often with the help of headhunters to identify. Of course, there are also introduced through a friend relationship. As for through the newspaper, network, talent market, according to the author's observation, most of the level is not high, the treatment of enterprises is not high, let alone to "entrepreneurial". The author, now is not going to this place.　　My friend has a motto: Take the initiative to find a job, never find a good job! Five, "entrepreneurial work" mode of cooperation I am here to talk about the marketing people's "entrepreneurial", as for technical personnel or other personnel can realize entrepreneurial jobs, notThe scope of my discussion. Then entrepreneurial work, what kind of cooperation?　　In fact, there is no fixed law, mainly look at their own ability and resources, because these factors determine your "bargaining" ability. The author is not an expert in this field, however, the combination of their own experience, shallow talk: 1. Separation of ownership and management: This is the most "atmosphere" of the investor or the boss of the cooperation, the main investors just pay, ownership and management separation, investors focus on a few key financial indicators, such as cash flow, assets and liabilities, Profit statement and so on, and the operation of the project all hand over to the operator. This is based on the investor's full trust in you. But this situation in the domestic private small and medium-sized enterprises are rare, we see, is the main investors, in the day-to-day business management to the size of the operation of the hands of a different hand.　　Generally speaking, the more The Boss (investor) trusts you, the greater the degree of decentralization. 2. Less input or no investment: "Entrepreneurial work", the trader can invest in, or not to invest in the end is the investment or not input, more than less investment. There is no fixed rule. It mainly depends on how you "talk" to the investor and on your "bargaining power".　　In theory, the same dividend index or the share of shares, do not invest better than investment, less investment than the investment better. 3. Shares, dividends, options: With the investors in the project cooperation, in addition to the normal wages, bonuses and commission, the expected return of three kinds, that is, profit dividends, shares, and options. Dividend is easier to understand, a thought is also the most common way of profit distribution. But in operation, the trader must understand and control the financial statements of the enterprise. Because, "profit" is sometimes a financial game of numbers, if investors want to make you less, profits can easily be more "evaporation" point, because on the financial profit statement, fixed costs and variable costs are sometimes opaque to the trader, such as raw material costs, procurement costs, management fees. As for what is shares and options, the author again here not many words, interested friends can use the network search relevant information.