The new rules of online games management issued a week related enterprises hurriedly respond to

Grand shareholding reform, NetEase layoffs, the giant to improve the treatment of technical personnel .... "Interim measures for the management of online games" after the release of a week, almost the first line of online gaming enterprises have chosen the "reform", in the retention of talent, improve efficiency and other aspects of the beginning of "action."　　June 22, "online game management interim measures" (hereinafter referred to as the new rules) by the Ministry of Culture issued, this is China's first complete network game Management Department regulations, this is the industry known as the "Basic Law" of the method will be implemented this August 1. According to the China Internet Network Information Center (CNNIC) data, as of the end of 2009, China's online game market size of 25.8 billion yuan, online game users up to 265 million, compared with 2008 growth of 41.5%. The huge market and the user's accumulation, lets the net game management gradually refinement has become the irreversible trend.　　Ouyangjian, Vice Minister of culture, said at the press conference that legislative legislation was the basis of management. The new rules in many links to the online gaming enterprises feel "headache", for example, the format of the contract (landing a game before the registration Agreement or contract) the original "Overlord clause", in the new regulations after the introduction of all to be in accordance with the relevant provisions of the revised and perfect, must include the "Network Game Service Format agreement" all the necessary provisions　　, as well as online games enterprises near random "seal number" behavior will also become "illegal", online gaming companies also in the provision of service sites to disclose the prominent location of the dispute handling mode, and the real name registered users bear the burden of proof in accordance with the law.　　It is because there are all kinds of mandatory provisions for the protection of the rights of players, CCTV "today observation" commentator Zhang that "(new rules) is the field of online consumer protection law, but also online games in the field of minors." The protection of consumers ' rights and interests is the need for the development of the online games industry, but in the short run, it will affect the profit of the net business. Because the new rules not only cut off the online game enterprise arbitrary seal number, malicious occupation of the user to pay funds, mandatory war, casual stop, such as "illegal income", but also for the online game companies are now popular joint operations (the new rules governing the operation of network games operating units are not authorized to operate a network of operating units operating network games), the issue of virtual currency (　　The new regulation stipulates that the use of virtual currency is limited to the exchange of its own network game products and services, not to pay, purchase in-kind or exchange other units of products and services, etc. made clear provisions, these provisions will be in the current conditions will affect the benefits of online gaming enterprises. "The new rules will encourage the online games industry to launch a new round of reform boom, in addition to strengthening the norms in management, must be in the retention of talent, increase product lines, reduce costs and other aspects of expansion," the former Giant Research and Development center Director Yua Tao that, in particular, some of the online gaming industry listed companies, in order to "beautiful", must be in the near future to change,　　This is still the backdrop of this wave of reform. "' Basic Law ' release shows that the online games industry is about to usher in the era of normative development, which to a certain extent shows that Chinese online games have gradually entered the mainstream economy," the domestic mostLarge virtual currency trading platform Deputy Zhang Pei said that the industry will slowly laws, rule-based, (online gaming companies) and back to change, as the active change.　　[Page] Grand: joint-stock reform a large-scale, benefiting dozens of companies, involving billions of yuan equity and thousands of key employees of the reform of the equity system is Shanghai Shanda Network Co., Ltd. (Shanda) across the company level.　　This reform will be the first in Shanda's grand literature launched, "basically will cover the vast majority of employees, will soon start", the Royal literature insiders told the newspaper.　　From the free online business model, to the family digital strategy, and then to the "three major plans", known as "China's first online game," said Chen again insisted that this time, no longer is digging people, poly people, but to suspend the pace of expansion, to keep people.　　Giant: Technical backbone to enjoy the deputy director of Treatment Giants network in the near future will be for technical personnel reform internal promotion mechanism, the top engineers will be able to obtain the deputy-level treatment.　　The measure, which starts at the beginning of next month within the Giants, is based on the original "promotion channel for managerial talent", with a special promotion channel tailored for technical personnel. It is understood that through the giants of the new promotion mechanism, technology cattle people have the opportunity to get the deputy-level treatment, the Company has outstanding contributions to the talent can also get an exceptional opportunity for promotion.　　Before the game industry for technical personnel tailored to the promotion mechanism is not much, the giant this will allow research and development talents to get better development opportunities. In this innovation, the giant is committed to breaking through these problems that plague the development of the industry. People close to the project said, "Giant Technology series Promotion channel" will cover the planning, procedures, products, quality control, art, graphic design and other technical posts, for technical personnel to provide more than 10 development titles. The outstanding technical authority talented person not only can in the treatment, the welfare has the big promotion, also can represent the company to participate in the industry Technical Forum and the exchange. [Page] NetEase: Abolition of the Promoter "headquarters has made a decision to lay off staff, according to the national regulations where the employees can compensate for the corresponding economic compensation," NetEase game department, an employee told the network, NetEase Game Channel Center will be on the channel system to lay off staff,　　Because the promotion staff in the Internet Café poster or install the client's way is already "sunset mode", is the first generation of online games promotion mode, NetEase will use the Internet bar promotion system to promote the game. The industry has analysed that it is an inevitable trend to promote games by means of machines or software instead of promotional staff, and NetEase is one of the ways to reduce costs.