The new service mode of search engine marketing in cloud computing era

Cloud computing as a hot topic in the Internet industry has been discussed endlessly, relying on the internet many industries are also constantly innovating to adapt to new technological changes. As a popular business promotion, search engine marketing has been the focus of many enterprises. As the first domestic search engine marketing intelligent management platform, breaking the enterprise sales software industry traditional service mode, the first use of SaaS (software Operation Services) mode of operation, opened a new era of search engine marketing services.

Cloud is a network, the Internet, an image metaphor, cloud computing can reduce the cost of using IT resources, and has the advantages of flexible use, low cost, and facilitate the integration of resources, which is also a lot of enterprises focus on cloud computing is an important reason. Search engine marketing on the internet is strong, but also the main service in the relatively weak small and medium-sized enterprises, therefore, keep up with the network of new technologies, promote the effect of promotion, reduce operating costs, reduce the small and medium-sized enterprises to promote the burden of capital must become SEM (search engine Marketing) the direction of change.

With the development of Internet technology and the maturity of application software, SaaS is emerging in the software service industry, it is the mode of providing software through the Internet, and customers can order the required application services through internet to the manufacturers according to their actual needs. Its advantage is that users do not need to invest in hardware, software and so on, only need to spend a certain lease fee can enjoy the corresponding services, greatly reducing the operating costs of enterprises.

Eye data as domestic search engine marketing service leader, keen to capture the industry development trend, its research and development of the latest SEM intelligent service platform----------------------------------------- Reduce the difficulty of enterprise management search engine marketing.

It is understood that the eyes of Bao mainly contains the key words intelligent recommendation, intelligent bidding, competitor analysis, malicious clicks, such as search engine marketing management core business. Solve the Enterprise keyword creativity is weak, keyword search ranking difficult to fixed problems, but also can be intelligent monitoring competitors, so that enterprises at any time to grasp the industry competition situation.

In addition, the eyes of Bao all the functions of the modular management, enterprises can be based on the actual needs, the independent opening of the required service modules, and can adjust the service content at any time according to business changes, the data between the modules can be automatically seamless docking.

It is also understood that in order to help small and medium-sized enterprises with the rapid development of search engines, opened the door to open the "key words" module, users download the client only to apply for a permanent free use, while other functional modules can also be a free trial for a week.

Industry insiders revealed that at present many search engine marketing Third-party service companies are still for its products to achieve intelligent efforts, and the eyes of data has been opened by Cloud computing SaaS operating mode, indeed led the direction of industry development, but also for small and medium-sized enterprises better use of search engine marketing to facilitate.

(Responsible editor: The good of the Legacy)