The new station surpasses the old station expensive in "then its way holds its line"

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I believe many webmaster and I have been concerned about the webmaster platform of the article content to learn, but never published any article on the platform, not for others just feel that they do not have the ability, but also a novice, know that those fur is not enough to reach the hand. However, focus on webmaster network for the first time today through the Webmaster platform to discuss some of these two years for the new station beyond the old station some of the planning and views, because I recently also planned to do a new station, so will be regular synchronization to update some experience for everyone, I hope that the webmaster can help.

First "then its way to hold its line", perhaps a lot of webmaster friends will not understand the meaning of this sentence, because this sentence is my original quotations, Xi Hee! I will be simple to explain some in the specific to the site to carry out practical implementation. "Then its way" here refers to the time we do a new station to position well, that is, the planning before the line, from the site positioning to internal optimization. "Hold its line" in this point is that we in addition to do a good job in the early planning, but also need to do the work, do not let the early planning to become "empty vernacular." Okay, no wordy, directly on the content.

(a) The site before the launch of the planning

A site's early planning will undoubtedly determine the future direction of the site, so that the early planning is undoubtedly crucial. So what do we need to plan before we do the new station? Because different industry different requirements, so I do not specify, but the general and you elaborated a few points:

1, site positioning. The first step we want to make clear what our site is doing, is what the industry, is the enterprise site, or marketing, or personal blog? To target and, and before you have to do site positioning must refer to some of the industry's excellent site, see how they are positioning, In combination with their own site to carry out the form of a combination of positioning.

2, the overall structure of the website. Do a good job of site positioning, the overall structure of the site, from the choice of templates to the distribution of the columns are also very important, so this is also a need for me to plan before the preparation in the beginning to the online.

3, the Site keyword screening, for the keyword generally we have to take reference to the success of the site and the use of Webmaster tools to filter to locate a good site keyword, but here I suggest webmaster must be "within their means" screening, in particular, novice webmaster just learn to do the station do not want to eat into a fat, can slowly develop from the long

4, site user experience, for search engines to say that the user experience is now more and more popular, search engines are more and more important, if you are a frequent analysis of similar site webmaster, I believe you will find many of the same kind of excellent site features more and more powerful, more and more beautiful pages, In fact, from this we can see the importance of the user experience, after all, the site's survival value is to provide the user with the content of the main, so the user experience is also not intentional in the site as a whole, regardless of the degree of popularity from Baidu or to enhance the content value of the site PV is very critical.

(ii) Development of the Web site we need to pay attention to matters

In our development of the site there are many need our attention, especially for the novice webmaster, these trivial items may directly affect the overall weight of our site and search engine rankings, so we have to develop a lot of time to pay attention to, Here are some common things to note:

1, through our site in advance planning and positioning indicators, simulation of our site template needs how to design in practice, of course, we can also directly find someone to imitate some we think that the template directly modify the application is also possible.

2, choose more convenient open source system, such as my site name2012 has been used dedecms and so on, are very convenient, of course, there are many able to understand the development of the program webmaster will choose their own development, but in the development must pay attention to the use of static pages, so as to facilitate spiders crawl our site, Picture Alt and some important tags and so on.

3, when we develop the site must remember to open our Web server gzip compression, this can effectively enhance the speed of our website access, the user experience is also very good, conducive to access, especially for static pages for better results.

4, master the overall website keyword density, do not cause the site keyword accumulation, otherwise it may be the search engine as a cheat and down the right.

5, in the development of a good website must finally add a map to the site, generally add two kinds. One is the site map, user-friendly. Another is the RSS map, this is mainly for spiders, for the inclusion of help, you can also submit XML map, are good.

(iii) The SEO work after the website is on-line

Do a good job planning and website development, our website can be officially online, then the online after we should do what work? Let me briefly introduce the following:

1, to the major search engines to submit the site home page, tell them your website online, so that spiders crawl in the past crawl your site.

2, there are regular updates to our website work, the beginning of the time I suggest that you can be a certain amount of content to publish, do not appear today more than tomorrow less situation, the other is the best content for original, because search engine is very fond of original content.

3, there is a regular in the content of the site inserted in the form of anchor text to better let search engine spiders crawl, so that the page before the transfer, so that over time to form a huge internal chain network, the overall weight of the site in the future is very critical.

4, regular for the website release outside the chain, from the outside better guide spiders to your site crawling, and also from the chain site to your site to pass some weight, the ranking of our site is also very helpful, especially anchor text links, to keyword ranking Help and the general for the outside of the chain and speak, I prefer blog , forum thread, question and answer platform, such as the form of the chain, the effect is good, and relatively stable, not easy to lose.

5, regular for our site to add links, the general two days added one is enough, link words must be our site's keywords, of course, if you are a capital webmaster, you can also buy some of the one-way portal site links, the overall weight of the website is very helpful.

6, regularly for our site to check to see if there is a dead chain, and links whether there is an abnormal situation, so that timely adjustment, so as not to cause unnecessary trouble in the future.

Summary: In fact, for the new station beyond the old station this topic I have seen a lot of platforms in many such articles, but for me and "then its way to hold its line" the six words is fundamental, as long as our site before the planned, and then in accordance with the planning of the development of step-by-step, then we will be able to exceed those old stations, Although there may be a long time, but if I do not try it is not possible, so for many stationmaster, mentality is also extremely important, this article by the game name Net Http://www.name2012.com original share, hope you reprint friends, remember to retain links and copyrights, here to thank you. All right, I'll share it with you today, we'll see you next time.