The new top-level domain application fee is over 350 million to unscramble the first batch of admissibility rules

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With the first round of the new top-level domain to apply for the closure of the channel, domain names from all over the world is also gradually surfaced. According to the website of the Internet name and digital address distribution Agency (ICANN), as of May 4, the number of submitted new top-level domain applications was 2,091, and 214 registered users had not completed payment, so the number of final applications was expected to be 2,305. The number has gone well beyond the 500 previously estimated by ICANN. At the same time, ICANN says it has received a 350 million-dollar application fee, which is well above the $92.5 million trillion previously estimated by ICANN, and shows a high level of global user interest in the new top-level domain.

In this respect, China million network vice President Yingqiao Bridge said, because there will be some idle registered accounts, the final number of applications may be around 2,100, and ICANN has announced that the annual award of the application within 1000, plus this is a new business, the need for complex audit and publicity time and process, As a result, the ICANN note will be processed in batches by 500 per cent. In order to determine a fair order of approval, ICANN has recently released a very interesting method of approving order, which is generally understood to be that ICANN will provide a "button" on the Web, and first ask each applicant to declare to ICANN the exact time of their plan to click on this button (T1), By then ICANN will be based on the time each applicant actually clicks (T2) and the time (T1) difference it has previously declared, and the smaller the difference, the higher the order of acceptance. In other words, the sooner an enterprise submits an application, the more likely it is to be entertained first.

Does this mean that the new top-level domain name we are applying for may not be in the first batch? In this connection, Yingqiao said that, based on fair and impartial considerations, ICANN would set the first approval ratios for geographical areas, so even if the applicant entered the forefront according to the click Time Difference, Doesn't mean it will end up in the first batch of approval lists. Suppose the Asian ratio is 10%, or 50. Although all of Asia's applicants are ranked 1000, they still have the opportunity to enter the first list, but the region's specific proportion of ICANN has not yet been released. At the same time, since ICANN also mentions that identical or similar strings will be placed in the first batch of unified processing, it also means that the first number of brands, geographical names and Internationalized domain names (IDNs) will be relatively small. But users do not have to worry that the applications submitted by ICANN will be delegated, just a matter of time. How ICANN ultimately guarantees the fairness and impartiality of the batching rules, let's continue to focus on the relevant details that ICANN is about to unveil.

Although ICANN is relatively secretive about the domain names that users are applying for, foreign media reports that competition for social domains such as shop and car is fierce.

In foreign countries, canon, Hitachi and Deloitte have announced that they will apply for a top-level domain name named after their trademarks, and Google has made it clear that it is applying. Google,. YouTube and other domain names. Publicly applied enterprises or organizations include: UNICEF, the Australian ISP iinet and the Australian Football League. At home, despite China's million nets and patriots, there are few companies and organizations that have publicly demonstrated that they are applying for a new top-level domain name. Yingqiao Bridge said that, according to the current understanding of the situation, Japan, the United States and Australia is the application of new top-level domain name more countries, while in China, many enterprises in the brand protection and avoid competition, for the time being not open to the public.

In addition, there are many social groups applying for new top-level domain names, like music, green, environmental, sports, and some cities and areas of the name, such as London, Sydney, Berlin, Paris, Melbourne, New York and so on.

In the 2010-2011 China Internet basic Services Market Development Report, the new top-level domain will become one of the three key points in the development of China's Internet in the 2012, which is an important part of the development of corporate brand strategy. And in the absence of the smoke of the internet asset Scramble, we are pleased to see the million nets as the representative of the domestic enterprises figure, they strive to be in the world Domain name stage on the voice of the Chinese people, so that more national brands become a world brand.