The new trend of Tanabata gifts: do not romantic to the benefits

Fast road network News August 13 is China's most romantic traditional festivals-"Tanabata." Every Tanabata festival, there are countless couples will face the scratching of the old problem-"gifts difficult." What gifts do you give to your loved one? Reporters through a number of surveys found that now relative to the gaudy variety of gifts, more and more people to choose the practicality of a strong digital home appliances products, through the form of online shopping direct "gift" door-to-door, not only save time and effort, but also a lot of surprises, This has become one of the trends in holiday gifts. Talking about the Internet to buy digital home appliances as a gift, electronic products enthusiasts Xiao Zhao can say the most. Xiao Zhao and his girlfriend for 3 years, the first year he tried to choose the flowers and toys, although the girlfriend is also very happy, but put a few days forgotten to know which corner to go, there is no commemorative significance; last year, he deliberately bought a popular iphone to his girlfriend, the girlfriend is very useful, Said every time can feel small Zhao sincerity, boast his intimate and creative. Tasted the sweetness, small Zhao summed up a set of "Gift by": "Although everyone said that the most important gift is the mind, but the practical gift is more touching people, after all, it is certainly better than the icing on the cake!" This year, Xiao Zhao early selected an air purifier ready to give the future mother-in-law, confidently waiting to give his girlfriend a big surprise. Reporter learned that, as the internet shopping more and more become a mainstream choice of consumption, and small Zhao like to choose the network to buy digital home appliances when the gift of people are also increasing. The recent release of the Chinese State Grid procurement analysis report that the first half of 2013 China's domestic network shopping market size (including mobile phones, tablets) amounted to 53 billion yuan, accounting for the entire business market 17.7%, of which, mobile phones, flat-screen TVs, small appliances ranked the top three of sales. And as the largest mobile phone retailer, Jingdong mobile phone business related to the responsible person also gave the online mobile phone selling reasons, on the one hand, mobile phone online channel cost is lower, there is no threshold; On the other hand, some international brands find their own new growth point on the line, taking Nokia Lumia925 as an example, This is the exclusive first 2000 in Beijing east of the Smart machine, a short period of time was snapped, many users of the comments are bought to the male/girlfriend. In addition to mobile phones, to health electronics products as the representative of small household electrical appliances, in Beijing East sales are also unusually hot. Among them, to deal with "Haze", "PM2.5" and other air pollution "magic weapon"-air purifier is the upstart. From the current market performance, the Beijing-East Air purifier sales presented a "one high and low" two selling situation, that is, more than 3000 yuan of high-end purifier products and less than thousand of civilian products are sought after. This shows that the health of the concept of leading consumer choice, while the market is also constantly calling for more populist products. In this regard, Beijing-east household electrical appliances related to the head that with the growing Internet users, health, personalized consumer demand is also increasing,The future business must highlight its own differentiation advantages, in order to win the consumer group on the platform. With the increasing consumption of electronic network, as well as the rapid expansion of related categories of electric business platform, "do not romantic to benefit" "online shopping Gifts" will be more and more favorite and favored. It is understood that the Beijing-East in the recent "fifth session of the Beijing-East Electrical Appliances Festival" Large-scale promotional activities, involving product category and business brand is extremely rich, I believe that the small partners will be able to buy in the event to the satisfaction of the gift Jiapin, spend a warm and sweet Tanabata Valentine's Day.