The new trend of Word-of-mouth marketing or enterprise Internet Marketing

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By the Shanghai SME Internet Marketing Association, sponsored by the Media Group to undertake the "2010 Shanghai SME Internet Marketing Summit Forum," a few days ago. More than 10 internet marketing senior personage, Shanghai area more than 60 Internet basic application and marketing planning organization attend, some experts pointed out that this year, the subject of human resources, raw materials, such as rising costs, business pressure has been increased, internet marketing will become more small and medium-sized companies to choose. Forum analysis of relevant data also pointed out: Word-of-mouth marketing or will become enterprises, especially the majority of small and medium-sized enterprises to carry out the new trend of internet marketing. Shanghai website Construction Company Pilotage Technology, as the Forum's co-organizer, interpretation of some of the forum views and data are as follows:

First, the enterprise uses the net each year to 5% fast popularization

According to the data from the questionnaire survey conducted by the media, 400,000 of the Shanghai SME website penetration rate has reached 62.19%, and it is still growing rapidly at 5% per annum. From this set of data we can see that the site as a new medium of publicity, has been more and more attention by the majority of SMEs. And the data also shows that with the previous Web site on the line of thought, more enterprises have their own web site for revision, the quality of the site requirements are increasingly high.

Two, 60% Enterprise website into furnishings, not updated over the

The author has previously written "enterprise Web site construction should not become a device," The present enterprise network of worries. When more and more enterprises have the Internet, many companies will be shelved after the construction of the website, not to update and maintain for a long time. Many companies in the construction of the site at the beginning of the high expectations, that as long as there are sites can bring product sales doubled. But the fact of the situation is not satisfactory, it can be seen that some companies only think of the construction of the site, but neglected the importance of the late Internet marketing.

Third, small and medium enterprises Internet copyright awareness is weak

The Forum also around the recent, Heaven and Earth website violated a model portrait of the phenomenon was discussed. The forum thinks, now this kind of phenomenon in the medium and small-sized Enterprise website construction process Enterprises very common. This tort can be divided into two categories, one is malicious infringement and knowingly, such as the website construction industry in imitation of plagiarism is the phenomenon. The other is unintentional infringement, most of which occur in the use of materials. Forum to remind the vast number of small and medium-sized enterprises and Web site construction and internet marketing enterprises, must improve the copyright awareness, do not infringe, not infringed.

Iv. Word-of-mouth Marketing As a new trend of enterprise Internet Marketing

Due to the advantages of low cost and rapid spread of internet, some small and medium-sized enterprises with foresight have already started the way of internet marketing. The forum pointed out that, compared with the mass mailing, mass message and other database marketing, to soft text based Word-of-mouth marketing or will become the next station of internet marketing. Some experts also worry that many enterprises now use Baidu Bar, encyclopedia, Tianya question and answer, all kinds of forum blog, such as mass group top hype, in fact, this is a very short-sighted behavior. Real SEM should be based on real faith, so that the Internet can be more healthy development.

V. Corporate Internet Marketing is still a long way off

Although more and more small and medium-sized enterprises have started to establish and have their own website, many enterprises have begun to network promotion, optimization and other primary Internet marketing methods to try, but a large number of enterprises have not in the real sense of the internet marketing. Only 15% of the Internet Marketing application rate, compared to the traditional way of marketing, there are too many differences. Forum calls for participants to actively let the Internet into small and medium-sized enterprises, guiding the enterprise Sunshine Marketing Health Network.

Forum also issued a self-regulatory initiative, the vast number of Internet marketing planning enterprises to shoulder responsibility, in line with the principle of righteousness and benefit, for small and medium-sized enterprises better use of the Internet to do their own strength. This article by Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) collation Analysis and interpretation, welcome to reprint but please specify the copyright information, more wonderful information please pay attention to webmaster network related channels.