The new way for internet entrepreneurs: the three Giants

March 22, the internet has been reported that Ali will be wholly-owned to buy the union. Ali more than 70 million dollars to buy the union. Now is the mobile internet financing low tide, by Ali acquisition There is a premium, the Friendship Union has been found a good home.

Recently, the investment Circle news that Baidu and Alibaba respectively have more than 1 billion yuan investment or holding acquisition. Although not yet officially disclosed, but Baidu Hao throw 350 million of dollars to acquire PPS has become a fact, the purpose is to use the PPS large number of users to divert Archie art video ads.

There are rumors that Baidu and Alibaba are in contact with the gold map to negotiate investment. The software has a map of the bottom of the mapping qualification, and has hundreds of millions of users, mobile Internet, some of the innovation is also attractive.

No matter how much truth and lies, the protagonist of the story is always their Baidu, Ali, Tencent (English abbreviation for BAT).

10 years ago, the dream of Internet entrepreneurs was to be listed separately. Now, the best way out is probably selling to some Internet guy.

Items SOLD

The 3-year alliance has accepted a more than 70 million-dollar takeover offer from Alibaba in the upcoming season of its own B-round financing.

Such investments have been endless. An internet investment personage tells a reporter, Archie Art buys PPS, Tencent invests tick a taxi, have been basically OK.

Because of the bursting of the mobile Internet investment and financing bubble, VC also began to search for these projects, in order to reduce their losses, cost recovery.

Hua, founder and managing Partner of Innovation Workshop, the mobile internet business, after two or three years, the market has washed round, the rest of the target, are very good, the three major internet companies to invest or acquire the willingness to strong. Baidu, Ali, Tencent's investment departments have been "secretly robbed" a certain entrepreneurial experience.

The majority of mobile companies have been acquired into several types: fancy technical strength, or as a useful platform, more is the business level of investment, the future can directly access the platform layer, play a rich role in the application.

Hua said that the mobile internet broke out quickly, new applications are emerging, and now no one knows which segment will have the opportunity, now spend tens of millions of dollars to invest or buy, or the future may lose is a big market.

The choice under scarce resources

Millions of users and tens, is a mobile internet start-up companies have to go through the two hurdle. The vast majority of entrepreneurs have fallen on the path to these two goals.

The founder of a company that was bought by Baidu told reporters that they eventually chose to join the Giants because they needed more money and resources.

2012 a lot of mobile games, app application developers due to lack of funds, many began to pick up short, flat, fast app outsourcing list, first to feed themselves. There are also a lot of entrepreneurial team simply jump to the collective, alongside the bat.

From the entrepreneur's point of view, the basic mobile Internet projects require the promotion of offline services. Once the line is involved, a larger push team is needed. For these entrepreneurs, Baidu, Ali, Tencent's huge resources coveted. Baidu in Search, Ali in the electricity business, Tencent in the instant messaging, social networking are in a monopolistic position, the rich resources so that they can not be expected.

"Now, Baidu, Ali, Tencent's acquisition price relative to VC have some premium." "An internet investor told reporters that from the perspective of financial investment, entrepreneurs are also willing to accept bat investment or acquisition, some VC also willing to hand over the project to the bat."

and investment and acquisition is a thing you love me. Hua told reporters that a good entrepreneurial team to choose whether to be acquired, the management, the founding team, the company's development status can be a determining factor. From the current domestic formation of the Internet early investment atmosphere, investors generally more respect for the founding team.

"Some founders ' teams are not necessarily the right to be self-employed, go to a big company, and maybe have a chance. "As early as 1999 to resign to join the Internet entrepreneurship Hua will be based on the founder of the team's personality characteristics, give some advice." He felt that both lofty ideals and pragmatic practices were necessary.

Take advantage of the entrance

From the current investment of the three major giants, the investment methods and logic of each family is different.

According to reporters, the three internet companies are now responsible for investing in the size of 10-30 people. Baidu's Corporate Development department, which is responsible for investing about 10 employees. Tencent has offices in Beijing and Shenzhen, with an investment team of over 20 people. Alibaba in Beijing, Hangzhou has an investment department staff, the number of people close to 30.

Baidu now only makes strategic investment, Tencent, Ali is the financial investment and strategic investment at the same time. Baidu's big takeover strategy is "strength-enhancing", and it is more willing to buy the strength of the search and the extension of the map business.

At the end of 2012, Baidu issued a debt of 1.5 billion U.S. dollars through the capital market, for investment acquisition, basic technology research and Development, Baidu Research Institute and other projects, the company's 4 strategic direction including search, cloud, LBS, internationalization and so on.

"Tencent's investment style is more like a VC agency, and its investment projects are in various segments of the mobile internet." "Tencent wants to invest in the search for a future growth engine," commented one early internet investor. ”

Among them, the game is Tencent investment most fancy field. In Baidu, Ali, Tencent Wireless investment behind, there is a mobile internet access logic. In this regard, Hua that the so-called "entrance" should have 3 characteristics: good products and services, the audience a wide range of users with high frequency. "The portal of mobile Internet is not static, but with the entry of new users, the use of mobile Internet features, habits will continue to change." The user's view of the mobile internet will also change. This brings a change in the portal from the demand side. "Such changes make it necessary for big internet companies to keep a wide net and invest more in looking for the future," Hua said.