The New York Times: Millet has become the smartphone industry

According to the New York Times December 15, Samsung and Apple dominate China's smartphone market has become history, millet in the competitive Chinese market has ranked first, become the world's third largest handset manufacturers. Founded in 2010, Millet is a belated in the smartphone race, but has been enthusiastically pursued by Chinese youths with its savvy social media strategy and business plans that emphasise sales services. According to market research by IDC, the Chinese will buy 500 million smartphones in 2015, three times times more than the U.S., and millet is expected to continue to write in China, the world's most important market. Now, the millet high-level hope that the brand to achieve globalization. Millet will steer clear of markets like the US and Europe, looking for opportunities in developing countries such as Brazil and India to replicate their success in China by using E-commerce networks to sell inexpensive handsets. But the process also has considerable challenges, such as the issue of patent rights. Millet is often described as a Chinese apple, and some experts say the success of Millet is largely because it is a cheap cottage for high-end handsets such as Apple and Samsung. However, Millet is far from this. Its business model and marketing practices are unique in China. Huawei and ZTE are all starting to follow the pattern of millet sales. and a mobile phone (OnePlus) and Hammer mobile phone (Smartisan) is focused on creating high-end components, craft well-designed products, but the price is also emulated millet, relatively inexpensive. These imitations are highly threatening for millet. Analysts say Huawei and Lenovo can take advantage of manufacturing controls on handset parts to gain cost advantages. Hammer Phone founder Luo is new, with stand-up-style product launches let Smartisan reputation big noise, has sold more than 120,000. (Internship compilation: Chai Yichai: Xiaoxia)