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The quality of the chain directly determines the weight of our site in the search engine, it is the most direct way to increase the weight of the site, it is also the site keyword not only to enter the Baidu search engine the first 20 of the necessary conditions. The role of the chain is self-evident, seoer know it in the keyword ranking of importance. On the role of the chain, ziming will not be a fish, we are very clear in the heart.
Since February 19, 2013, Baidu launched the Green Luo algorithm, a serious blow to the chain trading, outside the chain of garbage. The algorithm is a kind of anti cheating algorithm of Baidu search engine, which aims to purify the Internet environment and promote natural links. The advent of the Green Luo algorithm also to optimize the threshold of the site, completely by stacking out the chain of the way the keyword ranking to do up the era has passed.
Seoer personnel engaged in more than one year, there will be such complaints "now the role of the chain is getting smaller", in fact, the chain in the keyword ranking still plays an important role, but the chain here refers to the natural chain, the so-called natural connection, as the name implies, is the natural existence of the link, Users will click on the link (not including deceptive connection), also called the user needs to extend the satisfaction.
Outside the chain in the search engine, acts as a vote on the role of the site, Baidu search engine now the first page of each keyword and the second page as a big platform, only the site entered the top 20 to enjoy the right Baidu click Calculation, and to promote the site keyword ranking quickly into the top 20 most effective way is the chain. So, each site in the early stage need to do outside the chain, and must be a natural connection, garbage outside the chain or buy and sell links not only can not promote the site rankings, but also seriously affect the ranking of keywords.
Natural Link Production methods:
1, Links: Friendship links belong to the site and the vote between the site, Baidu did not put it into the chain of junk, but do not too many friends chain, small and medium-sized Enterprise website, maintained within 30 is more appropriate, although the chain of friends is not the category of outside the chain, but it will implicate the right, the more friends chain, the greater the risk.
2, promote the connection: first, through Baidu Drop-down box, related search, chasing words and other tools to find the industry's long tail keywords, and then, for these long tail keyword analysis of their explicit needs and hidden needs:
such as: (1) "2013 Hunan Self-Test true question" the recessive demand of the word is necessarily "2013 Hunan self-study true question answer";
(2) The dominant demand of the word "braised pork" is to make steps and make raw materials, but to buy raw materials is the recessive demand.
(3) in the summer to buy a bottle of water in the supermarket, the hidden demand of course is ice water.
In the release of the chain of the page plus this keyword implicit demand link, users will not hesitate to click, but also is a continuous click, not only to increase the constant weight of the site, but also to increase the site's audience, is a good way to both worlds.
I from Hunan University self-study network: http://www.hndxedu.org/webmaster ziming compilation, reprint please specify.