The news said Suning purchase pplive has entered the end of the amount of about 400 million dollars

September 24 Morning News, from investment bank news, suning procurement video site PPLive has come to an end, the acquisition amount of about 400 million U.S. dollars, currently Su Ning, PPLive did not comment on the matter. About Suning intends to purchase pplive, as early as this June, there is news, there was media disclosed that Su Ning has sent a letter of intent to pplive, and then continued to have news that both sides remain in contact. During this period, the first and pplive outgoing gossip of Sohu video after the comeback, Charles Zhang also in many times with media communication, Sohu Video will return to the group development, and that mergers and acquisitions because of the difficulty and may not be good. Since then pplive gossip object extended to Alibaba and Hunan satellite TV, it is understood that Alibaba did contact with PPLive, and then there is news that Hunan TV will acquire PPLive layout. However, it is noteworthy that PPLive official for many rumors, just denied the Hunan TV, said "unreliable." It is understood that at present only Suning and pplive into the final stage of negotiations, and the acquisition of the case has come to an end, the acquisition amount of about 400 million U.S. dollars. After Baidu to help Archie Art acquisition PPS amount of about 320 million U.S. dollars. For why Su Ning to buy pplive, many investors also frankly "don't understand", some analysts have pointed out, Suning acquisition pplive is intended to plot mobile internet and TV screen entrance. Especially as Su ning after entering the internet, also need to accelerate the scale by acquisition. But for Su Ning, the acquisition of Red children does not have too many results, and never involved in the video industry to buy PPLive, the future is difficult to say.