The newspaper website has been running for more than 10 years and there is still no more mature profit model.

The newspaper website has been running for more than 10 years and still has no more mature profit model, and most of it still relies on the money made by the newspaper to support it. The original survival is the regional advantage, now, facing the major commercial portal site in the Qiangdian layout, newspaper website face How the crisis, how to deal with?

Overall, Fujian Regional portal site is divided into five major categories: The first category is the website of the propaganda department, mainly sponsored by the newspaper, such as the "Fujian Daily" sponsored by the southeast Network, "Fuzhou daily" Fuzhou News Network, "Xiamen daily" Xiamen network; the second category is urban media sites, such as the Straits Metropolis newspaper, the Sea Network, "Southeast Express" East Fast NET, the "Fuzhou Evening News" in the east corner of the line, etc. the third category is the regional portal of commercial websites, such as Sina Fujian, Tencent Big Fujian, Phoenix Xiamen and other websites; the fourth category is the vertical industry website, such as the sale of houses, automobiles and other large sites penetrate to the place; The fifth category is the local forum, such as Xiamen's small fish net, based on the community news, The operation cost is low, the strength is also more formidable. These five types of websites constitute the overall pattern of competition in Fujian website. The influence of newspaper websites is small and small.

Regional layout of commercial Web sites

Tencent "Big" series of websites started in 2006 in Chongqing and Shaanxi founded Tencent-Chongqing Network (Tencent) and Tencent-Datong-Qin Network (Tencent Shaanxi Channel), located in the provincial/municipal urban Life Portal two-class channel cluster, the development has so far opened 7 provincial/municipal portal.

According to Juan, vice editor-in-chief of Tencent Network, in these local sites, more than three years of operation of the site has become the highest visibility, the best profitability, the highest user stickiness of the new media. Overall market revenue capacity has reached billion.

At present, Tencent Regional portal has two main models, one is the common proprietary branch, such as the Datong-Qin network, large network and large Fujian network, and the second is Tencent and the local advantage of the media joint ventures, such as the Great Chongqing Network, large Chu network, Big Yue Network and large Yu network.

Large min Net is Tencent "big" series of the fifth website, August 18, 2010 Landing Fuzhou trial operation, January 12, 2011 officially online. The goal of the Great Min Network is to establish the urban life portal, to enrich the user's stickiness by enriching the life information, and to provide users with food, drink, play, music, entertainment, tour, purchase and other service content. At present, the large min network clicks to reach 10 million per day, the number of users logged 1 million.

Large min Network editor-in-chief Zhang Dongsheng that, compared to the newspaper website, such as other regional portals, large min Network has a more obvious advantage:

First, the cost advantage, the large Fujian network by Tencent wholly invested, the use of all Tencent company server, greatly saving the cost of the website operation, the need to bear only the rent and human costs.

Second, platform advantages, but also the biggest advantage of the great min Network, based on Tencent QQ platform and Fujian province 18 million of the QQ users, take the region IP positioning technology, that is, "message tips" and the client mini home, information can reach users faster.

Third, the first advantage of the 2006 Tencent began to launch the local portal site program, the Great Min network of Tencent is quite mature local station experience and even the framework of all copied over, that is, a sound support mechanism, from the old station to support the establishment of new stations, the framework all set up, personnel training, including agents, are from other places from the station translation.

Four is the joint venture advantage, this Tencent and local advantage media joint venture local station unique, mainly reflected in information advantages and brand advantages, Tencent and joint-venture media has a wealth of life information and localization services products, as well as the impact of joint-venture brand, content operations, customer resources, human resources, etc. Good resource integration and utilization.

As the industry analysis, Tencent lack of information, which makes it urgent need for a stable content provider, and its joint venture partner is lack of Tencent QQ user groups brought about by the transmission channels.

Since it is built from operation, the biggest disadvantage of large min network, the most important constraint is the news class information, commercial websites do not have the right to gather news information, can only take content to partners, the Great min network and some local media in Fujian signed a content cooperation and resource replacement agreement, the content relies on southeast network, Hai du network and other newspaper websites. Large min Network overall thirty or forty people's team also put into the content operation.

Zhang Dongsheng that the current competition is still the most intense advertising market, all regional portal core revenue is basically advertising, the goal is to profit through advertising. Through the integration of various resources, Tencent regional portal revenue model is gradually clear, the use of information products, community products to create media influence, pull advertising revenue, at the same time, the use of local stations to promote resources and higher traffic, to stimulate the sales of various business products Tencent.

Regional portal is a new direction of the development of the Internet, some experts believe that once the regional portal to establish a successful local, Tencent will become the dominant regional portal. At that time, it is inevitable that the integrated class portal and the local network media cake will be split, and even regional portals will face shuffle.

Newspaper websites face challenges

Newspaper websites have not been able to find a suitable development model in the direction of integrated portals. With the deepening of the exploration of new media and the reflection of newspapers on their own advantages, the development of regional new media market has gradually become the consensus of the newspaper industry.

Fujian daily newspaper Ldtx sponsored by the Southeast Network has news, interaction, information and other plates more than 30 channels more than 300 columns, is Fujian Provincial party committee, the provincial government press conference, Fujian daily newspaper group online newspaper Exclusive authorized network media, concentrated Fujian Provincial party committee, The provincial government advantage resources and the Fujian daily newspaper group Ten News Resources, the southeast network in the news report relatively more competitive advantage, the news plate visits the highest number of sites in Fujian province.

Southeast Network editor-in-chief Huang Zhihong that, different from Fujian province other portal sites, Southeast Network has three major products:

First, "Through Pingshan--Fujian Provincial party committee leader Network Message version", the provincial Government conference only authorized website, irreplaceable, every day there are many people reflect the problem, which has the wisdom and brilliance of the masses, the provincial government leaders attach great importance.

Second, the southeast network has its own media interview team, for local or adjacent areas of the major events, emergencies, can do the first time to independently write, release the news, such as 7 23 Wenzhou train accident, that night to send all media reporters rushed to the scene of the accident, one day rolling report more than 30 news, Some of them are exclusive, and this is something that commercial websites can't do.

Three is the chamber of Commerce channel, Fujian is characterized by more overseas Chinese, distributed all over the world, such as Beijing, Shanghai and other places of the Fujian merchants, southeast Network for these users of specialized services, the southeast network of long-term planning is to cooperate with federation, expand overseas positions, to provide overseas Chinese group and home communication platform.

Huang Zhihong that the southeast Network and commercial web site is the largest difference is positioning, the southeast network is the party newspaper website, all the thinking and work of the starting point around this fundamental attribute, adhere to the idea of the network, through the official portal to affect other social sites, through the impact of the mainstream population to affect the public.

As the official website, the southeast network advertising is relatively small, has not found a clear profit model. Southeast Network headquarters about 70 people, twenty or thirty people, a total of nearly hundred people, labor costs more than 4 million a year, the application of new technology is also relatively large, facing the shortage of funds and personnel.

According to Huang Zhihong, Southeast Network development planning is, "Twelve-Five" goal reform, listing financing, the formation of more than 50 million of production value, the annual profit to achieve 10 million of the scale. The new office has formally included the South East network in the second group of key websites, now in the foundation, the stage of cultivating brand influence, first of all, to ensure news information update quantity; Secondly, change news website is the idea of external propaganda window, become the platform of information exchange and communication, realize the fundamental change from window to platform, and then make a breakthrough in mechanism.

Huang Zhihong that the southeast network for the Fujian daily newspaper group's strategic significance is also very obvious, the entire newspaper group industry layout to the Internet, for the idea of the newspaper to bring impact, the traditional newspaper production flow due to the internet and change, the reporter after storage, if it is an important section, the website can be broadcast directly; "Fujian daily" The Southeast net Thing "Special Edition is the product of the report net interaction, is advantageous to turn the newspaper reader into the website Netizen, the website Netizen becomes the newspaper reader, forms the benign interaction." Huang Zhihong look forward to the listing of Southeast network so that the entire newspaper group management mechanism and so on have changed greatly.