The next big recruit for fraud promotion full indemnity search?

In the last two years, the most rewarding business battle is the hundreds of-and 360-year search war. Do not equate this search war with Bing, because the Chinese are more adept at using machinations, and prefer swords to slant.
Recently, 360 has secretly implemented an extremely insidious conspiracy plan. The full name of the scheme is the "fraud promotion scheme". Now, only a few areas of the user can see. The plan claims to be fully liable for fraudulent information and phishing sites released in the 360 search promotion.

Whether the Advertiser should be liable for joint and several liability is a controversial topic in the judicial field. Search engines at home and abroad also generally use the word "promotion" instead of "advertising" to circumvent the relevant http://www.aliyun.com/zixun/aggregation/30578.html "> Laws and Regulations." So, for many years, cheat website cheat to run, search engine also refuses to accept responsibility, consumer can only be oneself unlucky, complain without door.
    However, this situation has finally changed under the pressure of competition, this 3 April, Baidu took the lead in the introduction of the consumer rights and interests protection plan, claiming that it will be the general promotion of its own 2000 yuan liability, the medical promotion of 5000 yuan compensation liability.
    Baidu This recruit completely to 360 of the anticipation, make has been "clean, safe, can trust" as the slogan of the 360 search unprepared. Not to be outdone 360 immediately to their own search engine to join the previous release of the net purchase first compensation plan, insurance coverage on the line for 3000 yuan.
    However, I do not know what to consider, 2, 3 months passed, Baidu has not its own plan for the "great significance" of large-scale publicity and promotion. But 360 has lost a first recruit, somewhat passive. However, since then, 360 has not taken further action, did not expect, this time to suppress the "total compensation" such a big recruit.
    speak the truth, dare to say "total compensation", it does take a lot of courage. You know, the insurance company is also afraid to take no limit on the policy, not to mention the search service for users is still free. Free and full responsibility, which is indeed unprecedented.
    But the 360 of this trick is very risky, but it is also the only way to go. After all, this is a competitive market environment, and rival Baidu has some overwhelming advantage, do not take out a point of the strategy, it is difficult to grab a competitive opportunity.
    Baidu If you want to follow up the 360 strategy, the risk is not small.
    First, do not set the upper limit of "full company" means that Baidu has not been able to raise the amount of compensation (unless Baidu dare to say double pay), Baidu even take, the most is to follow up, before the first opportunity to rob all lost.
    Second, Baidu even take follow-up, competition "improved" search of the keynote will be the basic tone, the more people talk about the changes in Baidu, the more will mention 360 of the competitive meaning of search.
  &NBSp; Third, 360 of the search in 360 of the profit-making projects currently accounted for very little, even if the "total compensation plan" really makes the search engine make ends meet, 360 can also use other projects profit to support the plan. The opposite view Baidu is not, search promotion is almost all revenue source of Baidu. Therefore, if Baidu also want to total compensation, will face greater than 360 risk, also need more than 360 courage.
    IV, obviously, whether Baidu or 360, will not bet on the authenticity of promotional information, can not throwing. In order to reduce claims losses, they must significantly increase the threshold of audit. And whether 360 will be more stringent than Baidu audit, even if the two sides use the same standard audit, because 360 of the number of ads than Baidu at least one or two orders of magnitude, so whether it is the audit difficulty or audit after the loss, Baidu will be larger than 360 on the scale of one or two orders.

So, 360 out of this dangerous recruit is indeed a strange recruit, this loss of 100, hurt the enemy 3000 strategy, Baidu is difficult to deal with.
    Many enterprises, for their own benefit, tend to take consumers as victims. But 360 and Baidu this battle is different, consumers will become the biggest beneficiaries, because the goal of this contest is more than to see who can better protect the interests of users, who can better protect consumer rights. Rather than spitting and tarnishing the Internet unspoken rules, this commercial rivalry, characterized by self-discipline self-examination, is well worth the consumer's expectations. In the Chinese Internet, which is full of jungle law, we really want this competition.