The next Science and technology revolution: Catering Industry

The comprehensive development of e-commerce, mobile internet and smartphone has changed people's consumption pattern greatly in recent years, you need to stroll three shopping malls to find clothes, now can be bought on the mobile phone minutes, and sent to home. However, the impact of these new technologies on the catering industry seems to be less than imagined, possibly because many restaurants ' biggest selling points remain "tasty" and lack competitors.

But that is about to change, especially in the fast-food industry. More and more chain restaurant Giants are aware of the positive impact of new technologies on services, thus further enhancing the service experience. McDonald's, Pizza Hut, Danone's fast-food giants have long been involved in the field of mobile phone app ordering, to cancel the traditional telephone order, the effect is very optimistic; meanwhile, Danone even launched a "car sync application" in the United States, allowing users to eat in the Ford car.

And for non-fast-food restaurants, the optimization of ordering, feeding process is the focus, including Apple's ibeacon, ZigBee and other things networking technology. We have detailed analysis of the Advanced Science and Technology Laboratory brought about by the "future restaurant" case, by placing egg-shaped ibeacon receiver on the table, users can use the iphone direct ordering, order, the waiter can be based on the location of information to deliver meals, Users can also easily use various payment tools within the application to pay. Similarly, ZigBee standards can be used to achieve similar applications.

With the popularization of Internet of things and other technologies, I believe more and more restaurants pay more attention to the differentiated user experience brought by new technology, and we can finally usher in the most basic consumer experience Revolution: Digital Restaurant era.