The night of the taxi app industry Shuffle: Shake the car close to the capital shortage

Every new application of the Internet from birth to leap red always accompanies from opportunity to challenge, from all around to the wind to throw together, then competition, Red Sea, foam ... But a good industry, is the bubble faded, will usher in the integration of the fittest. But in this process, there will always be pioneers to become martyrs, the industry's stepping stone. The first domestic taxi app rocking car money is on the verge of breaking recently, NetEase technology exclusive learned that the first domestic taxi app to shake the car because the financial difficulties have stopped promoting, and because of the delay of the B-round financing is not in place, shaking the capital chain is also on the verge of breaking. According to a person close to shaking the car, said, shaking the car due to financial constraints, the current has almost ceased all promotional activities, in Shanghai and Shenzhen branch has also been removed. At the beginning of this year, the wave of vehicles through the media announced that the second round of financing, financing up to tens of millions of dollars, the financing will be at the end of March to account. However, nearly five months later, the victory of the success of the wave of car financing has been delayed. And the first round of financing in the promotion of high costs, itself has not achieved profitability, there is little left. At the beginning of the line to obtain the Sequoia capital a round of 3.5 million dollars of investment, shake recruit car began a large-scale promotion, in the driver side of the promotion method is and operator cooperation, with 3G flow package contract machine free of charge to the driver, each price in 1000 yuan. This is in the entrepreneurial period of the swing recruit car, almost bite input. According to the data released by the shaking, the current in Beijing has covered 20,000 drivers, the calculation, only the driver end of the promotion costs as much as 20 million yuan, from Sequoia Capital of 3.5 million U.S. dollars just enough. High investment, is in order to compete in the industry the largest degree of access to market share, and to shake the car, the market size has not been expanded, but has been squeezed. Later, tick-tock taxi and from Hangzhou's quick taxi, quickly come from behind. One of the internal staff to shake the car to the NetEase technology revealed that the shaking does not continue to maintain a leading position in the competition is an important reason is the founder of Wang Weijian from the traditional industry, the mobile internet changes are not sensitive. The tick-tock taxi has started and Baidu map, the gold map, where to go to the network to expand cooperative access, quick Taxi and Alipay Alliance, rocking recruit car has not been launched any external movements, leading to a declining market share, this point, but also to shake the car's angel investors Xiaoping Furious, directed to shake the car was marginalized. Industry general face profit dilemma will be welcome shuffle in fact, in addition to shaking the car, the taxi industry has recently continued to be in a state of turmoil: Tencent Investment Doodle Taxi has been in the shutdown state, and began to transform the business to online home economics; the industry has also been a quick taxi and tick-tock taxi will be merged, industry integration may be about to begin. Shuffle and integration behind, is the taxi app industry is facing the profit dilemma: taxi industry development so far, not a company to achieve profitability, and because taxi drivers are not internet users, it means that the cost of pushing is very high, butThe profit model remains unclear. "Taxi small secret" brand director Hu Juare introduced, "when the user volume reached 20% to 30%, may start to profit, and the specific time now is not good to foresee." But the industry is almost unanimous that by the end of this year there will be no more than 5 players in the industry. On the other hand, the policy of tightening also to many taxi app blow, doodle taxi for policy reasons forced to shut down the business. The lack of regulation of the market will allow excessive competition led to runaway market, senior Internet Observer Yang song that the next year will be some changes in the industry, there are two or three growth potential good big companies.