The nine defeat strokes of network marketing

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1, Network Marketing has not planned on the horse

Many enterprises at the beginning of the network marketing and do not have a clear understanding. Most business owners or managers, through media campaigns such as newspapers, television, and the introduction of friends, or the agitation of salesmen, are aware of the need for online marketing to expand their business and sales through the Internet. So immediately arrange to contact the production site, release information, put into the network promotion. The entire network marketing process did not plan on the horse, once three months down network marketing no effect, announced the failure of network marketing lost confidence and interest.

As everyone knows, network marketing is a systematic project, involves many aspects, need to combine their own actual situation, carry out demand analysis, formulate careful scientific plan, in order to achieve success. From the development of website construction, enterprise information release, to the formulation of promotional budgets, the choice of network marketing methods and products, the arrangement of network marketing full-time sales, customer service and so on, the work arrangements in place, perseverance, so that the network marketing process to smooth, so as to eventually achieve the ideal network marketing results.

2, Website construction redesign light Application

The Construction Enterprise website is a very important link which carries on the network marketing. However, in fact, most of the corporate web site has not played a proper role in the network marketing. This is inseparable from the company's knowledge of website construction. Most enterprises think the website is the online façade of the enterprise, the more beautiful the better. Art design, Flash animation, corporate image has become the most concerned about the place, as to whether the Web site to meet the needs of network marketing, whether it is convenient for future functions to increase or adjust, do not consider. Some web site construction service providers also blindly cater to the likes of enterprises, in the performance of the form of great efforts to pull high web site construction costs, as for the internal functions and marketing application links do not do a deep study.

Website construction is to serve the needs of network marketing, this point must be clear. Website construction should be designed and applied equally. Not only focus on the image of the enterprise display, but also the Web site's network Marketing service functions and processes, pay attention to product or service display, user interaction, information retrieval, customer experience and other aspects of the construction, so that the site more practical and effective.

3, blind to spam marketing, mass information

Many enterprises in the face of network marketing at a loss, many enterprises choose to send spam, or mass information to various types of BBS, blog and guest book. Although in the short term, enterprises can receive some network marketing effects, such as the increase in Web site traffic, can deal with some customers, but in the long run, the company is much more harm than the network marketing results achieved.

First, the corporate image is compromised. Spam is hated by netizens, and most of the spam is made up of purses, lack of integrity, inferior product quality and even malicious fraud, illegal products and other images. Once a company is associated with spam, its image is compromised in the minds of consumers.

Second, once the enterprise is accustomed to the low price, self-damaging network marketing, blind pursuit of low pay high returns malformed Network marketing products, lack of correct understanding of ROI, it will be difficult to accept the real health benefits of network marketing services and products, missed network marketing opportunities and enterprise development opportunity.

4, Network Marketing products to buy

The current network marketing products a wide range, coupled with the salesman glib, enterprises in the product selection there is a lot of confusion. We can often find a phenomenon, that is, once a few enterprises in a certain industry use some kind of network marketing products, the peers of other enterprises are buying.

Many network marketing service providers have caught the company's follow the purchase and comparison psychology, through the industry customer meeting, network marketing products, such as a trade description meeting form, give full play to the "Customer Witness" and "referral" skills, so that enterprises weaken their own judgment, follow the choice of others, or compare rivalry, blind purchase. Practice shows that the product is good for their own products, the Internet marketing products are often not only not the most suitable, but because the use of excessive, network marketing effect is getting worse.

5. Search Engine Bidding Products

At present, Google, Yahoo, Baidu and other search engine bidding products are the mainstream of network marketing products, more and more enterprises choose search engine bidding products. Most enterprises do not know that after the purchase of auction products and maintenance of this thing, but static waiting for customers to come. After a period of time to find a little effect at first, then the effect is getting worse.

The reason for this is that there is no maintenance of its bidding products. The effect of search engine bidding is composed of many factors, such as daily consumption budget, Word quantity and report analysis, etc., which directly affect the effect of search engine bidding products. For example, Google AdWords, many people do not understand why Google authorized agents to proxy sales of Google AdWords products. On the one hand this is in line with the domestic network marketing product channel sales Status quo, on the other hand, because Chinese enterprises generally network application level is not high, Google needs to use the power of the channel to do customer service work, improve sales performance. Our enterprises in the use of competitive products, should not wait, but should choose to have the strength of the service provider for product maintenance, improve network marketing effect. such as Shanghai, is the official authorized service provider, in search auction products sales and service experience, trustworthy.

6, online marketing and network marketing fragmented

Network Marketing is a part of the overall marketing strategy, is to achieve the enterprise sales and profitability of an important means, the need for online marketing linkage to achieve results. Many enterprises believe that the Internet is just a media, enterprises through the Internet to promote enterprises and products, improve brand awareness and corporate image even if the realization of network marketing; Network marketing is divided into corporate administration or customer service departments to carry out, marketing departments and network marketing functional departments in a fragmented relationship between the state. This is an incomplete network marketing awareness. Network marketing without network participation is not a real network marketing, it is difficult to achieve the "marketing" and "sales" this ultimate goal.

In fact, the role of network marketing is far more than these, for the Jiangsu and Zhejiang area of foreign trade-oriented production enterprises may experience deeper. They are on the platform of their own website, or make full use of the industry business-to-business platform (such as China Chemical Network, China Apparel network, etc.), integrated business-to-business platform (such as Alibaba, Hui Cong, etc.), the collection of sales leads, the excavation of potential customers, and then online linkage, and finally reached a deal for the enterprise to create profits.

7, blindly credulous search engine optimization

The performance of search engine directly affects the enterprise's network marketing effect, more and more enterprises also recognize this point. The regular search engine optimization can let the enterprise website obtain the good search engine rank. For search bidding, search engine optimization is undoubtedly cheap, with a high return on investment. This makes some enterprises blindly pursue search engine optimization.

The main job of search engine optimization is to ponder all kinds of search engine algorithms and ranking rules, to the site "transformation" to meet the taste of search engines, to obtain a better ranking results. As the saying goes, blindly credulous search engine optimization is a very dangerous thing. Search engine optimization and cheating often only one step of the difference, once convicted of cheating, not only the ideal optimization effect, will also be the search engine punishment.

Moderate optimization, can make the structure of the website more scientific and efficient. If we can grasp the principle of "user experience as the center" and try to improve the user's feeling, it is the correct network marketing idea.

8, information collection once and for all

Now information collection is a more popular "network Marketing Method". Many web sites by writing programs or using acquisition software, from other sites to crawl a lot of the information needed to enrich their website content. Through this method, the content of the website is rich quickly, the search engine can also increase the number of pages, which can quickly attract visitors, do the traffic, it is a good way of network marketing. But it turns out that no successful web site comes from a collection of information, and that successful web marketing isn't that simple.

Although information collection can collect a lot of information, but the information quality is mixed, and most of the internet is highly repetitive content, search engines do not buy accounts. For users, but also just a clone of the site, there is no attraction. For the operation of the website still have to down-to-earth, do fine, original content, add up, attentively cultivate loyal users, can gradually towards success.

9, Network Marketing weight Statistics light analysis

The majority of enterprises that carry out network marketing pay more attention to the effect of network marketing. However, in the evaluation of the network marketing effect, most enterprises heavy statistics, light analysis, in the measurement of network marketing results, there is a great misunderstanding.

    Web site visits, the world rankings of the site is a general concern for the content of users, the user's source analysis, keyword analysis of these more in-depth network marketing effect analysis has not been seriously. A comprehensive network marketing effectiveness assessment, should include the site's access, user viscosity, source analysis, search engine keyword effect analysis, various types of promotional products applied effect analysis, however, according to these analysis, the next step of network marketing work improvement proposals and plans. Network Marketing Heavy statistics, light analysis is not conducive to improving the status of network marketing.