The nine secrets of the successful transfer of Electronic business website to mobile end

If the dealer's website has not contributed to traffic growth after porting it to the mobile end, you may want to consider whether there is a problem with the mobile end product design. Shortly before that, Vinted, a start-up in the Baltic Sea, had just financed 27 million of billions of dollars. Vinted was originally a web market for girls to buy and exchange second-hand clothing, about a year ago, vinted had no influence in the Mobile world, but now more than 50% of its traffic comes from the contribution of mobile apps. Mobile product design company Lemon Labs also played a helping role in the process of redesigning its application vinted. After a redesign, application usage increased by 170%. The following are the 9 revelations that the company's CEO Thomas Dilvoscas (Tomas Dirvonskas) received from the design. Or this experience can help you design better mobile business applications. 1, on the screen clearly marked priority information in the redesign of member data, we evaluated the importance of each element. Because vinted applications are mainly about clothing and fashion, a major factor is the costume of the members, to make them appear in the front and center position, other information can be simplified processing, or removed, or integrated to the top, or arranged outside the list. This approach can enhance the user experience, so that users focus on the main content. The more users focus on content, the more likely they are to trade. 2. Call action button should be placed on the display screen in order to facilitate user communication, the "Call User Action" button should be allowed to appear in a more prominent position on the display. If you set it larger and marked red, that's better. In fact, such buttons do not require the ability to stretch, music, or other user experience damage. In designing this application function, we have always followed a simple but important idea: manufacturing sales. The Call User action button is thus set at the bottom of the clothing picture so that the user can focus on the content, and then we set up a "buy" button. Even if the user scrolls the display, this button can still appear at the top of the screen and is always visible to the user. 3, to minimize the user's attention to the content of the steps in the redesign of the directory, you need to follow this principle. Users don't really care about your smart category directory, they just want to see the content and then narrow the selection. There are 6 levels of Vinted's clothing catalogue, but we need two clicks to get the user to find the target. 4, enhance the user dialog experience similar to e-mail communication on mobile devices there will be a layman's feeling, chat should be a more natural process, so need to allow users to communicate better. Adding some useful tips to the sales process may improve the user experience for electrical business applications. Take vinted as an example, we recommend low quotations for users. These can be done by the user in the conversation, and can shorten the transaction time. 5, simplify the registration process if the noteBook information table is too long, then users need to keep rolling, which will make users very tired. Therefore, you can allow users to register, as much as possible to fill out information, in attracting users to use the application, the most important step is to allow users to register in first. 6, the first upload content and then describe we found that the application has more content, transaction volume will be more. To encourage users to contribute content, we split the action into two steps, allowing members to first post pictures and upload content, and then fill in the relevant descriptive information. 7, at the top of the application page, the left-hand configuration navigation function, the right Configuration action function return button generally occupy a large space on the left, but does not play a big role. In the first version of the application, the Vinted menu button occupies the entire upper left corner, so we need to set the action button to another location, usually between the content or the lower end of the screen, but it always feels bad in mobile applications, and it is inconvenient to use. The final solution is to move the menu to the left. 8, heart-shaped magic if you are currently allowing users to label what you like in your application, consider using the heart icon instead of the star icon. For example, after a member's heart-shaped icon is labeled with a favorite costume, a surprising result emerges: the use of this application increases by 10 times times. We also learn from Airbnb, Airbnb originally just in the user's favorite content list in the "star" icon replaced by the "heart" icon, the use of Airbnb increased by 30%. In fact, icon shapes seem trivial, but they are worth trying. 9, excellent file software design is essential vinted application has more than 90 different display pages, and there are more members influx, so this trend may produce communication difficulties, and even easily misunderstood. File software also requires excellent design, we use the application stream (app flow) file--A large flowchart of similar graphics to display each relevant display, including registration and each display between each possible state and transition. It turns out that when discussing and executing a design, these file software designs have great value for a particular point of relevance. All in all, since the redesign follows these revelations, the use of new designs for vinted has also increased dramatically.