The nine strategies of adding authority to foreign trade websites

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Some time ago to help friends to optimize a foreign trade site, such sites and leisure and entertainment, such as the main traffic site. Authority, is one of its important indicators, how to improve the authority of the site?

As an enterprise's external portal marketing website, it must embody the authority, uniqueness, professionalism and service perfection of the enterprise. Marketing-oriented web site from the details of the embodiment of the above enterprise image and strength. I based on the actual promotion process summed up a few points, simply say.

1, the domain name of the website, the domain name of the website is not so brand, or product promotion, domain name length, domain name contains the keyword is true, but not too long. Domain name registration time, more than a few years, not a year registration, registration information write all, domain name IP uniqueness: Do not and more than 10 sites with the same IP.

2, the website logo; a company's logo directly reflects the company's image, if the design is not professional, or simple production, that reduces the authority of the site, large enterprises generally more professional, then small enterprises need to invest a lot of money to design a logo, in order to do the site? The answer is No. More commonly used methods, the use of domain names to make + company name, which solves this problem.

3, the company description, the company's description of the lack of professional, not clear enough, customers will be the first time to challenge, then the customer has lost the interest of the site's products, so do not despise the site on the company introduction, description.

4, Product classification, professional buyers must be very familiar with the product, if the classification errors or errors, it is inevitable that the company's products are not professional manufacturers.

5, product information, the correctness of the product description is necessarily important, this must be done fine, the letter should be capitalized, the former million don't be lazy.

6, product picture, the clarity of the product picture, authenticity, this is also very important, according to the promotion experience found that the customer browsing the site, the product of interest, the picture is not clear, will be directly out of the site.

7, the company news, many enterprises will not appear for many years a news, then we can change the news of the marketing website, the company new product news, product industry news, so that the site updates have a source, often updated, customers will not think that the site is a "dead" station.

8, contact the way; mail, telephone, fax, MSN and so on should be strictly set up, mail general use enterprise mailbox; telephone and fax is the nature of the company, but do not forget to add "0086", MSN is generally put in the manager, can answer the customer's question the first time.

9, the company's product qualification certificate is very important, the company's maternity ward, through the verification, or even the port picture, the appropriate display, will make customers more realistic understanding of the enterprise.

Foreign trade promotion site is directly facing foreign customers, because the language of the relationship, we have not noticed many details, lost a lot of opportunities, therefore, in the site construction process must pay attention to details, improve the business value of the site.