The novice constructs the station to the operation Flow detailed explanation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the past few years to do the station, also known as experienced ups and downs, from leaving campus to work that day began, the job is to do the station, do E-commerce, deputy is to work, after all, professional work is not my long-term development, also do not want to go too far in the technology, to work just survival, development, or rely on business, This is Wenzhou people from small to large concept. Some people say that after a few years of work, experience is rich, some pulse, the beginning is not too late, this saying is good, but have limitations, to sell or run business people, this proposal is very good, make technology is different, work a few years later, technical experience is rich, but the network is less and fewer, less youth, The body is becoming more and more dead, and the living expenses are getting bigger, life won't allow any toss, entrepreneurial passion less, a move than a static, especially the entrepreneurial passion has not, is the best fear, do not want to change, people become lazy, sleek, no longer is angry blue, see any positive and negative things can find reasonable basis, Black and white is no longer so clear, compromise ... Some people say, this is very negative ah, just said, you are still young. Pull away, get to the point.

One, clear goals. Want to do regular station (do not do regular station also can make money, may earn more, but ... , first of all, think about what to do, research to see what resources are available around, by the resources to do the station, such as accidentally noted a good domain name, by the domain choice industry to do the station, the target selection is good, the back of the operation of good things, personal station, the most afraid is to do big station, what all want to do, in the end nothing can do, MAS (such Very dedicated website, is to do Harsing. Personal Webmaster Energy and resources should be very limited, do subdivide the site is the best, do a small station, take care of, develop, also better than work, oh, I used to submit this error, the website is not perfect, people have been tired down ... Regardless of psychology and physiology, energy is extremely exhausted, but also talk about how to operate it, real money or the last one, so now I no matter what things to do, entertainment time, exercise time, rest time, will be strictly arranged, do not reduce, not messy, believe in health first, no health, what are floating clouds (ask, brother now five minutes, You can do 100 push-ups, all right? So here to add a little, have a team or like-minded friends, better, if you can cooperate, hehe, because cooperation is also a knowledge oh, otherwise, the personnel management is not good, is also a blind toss, personnel management cost is extremely high.

Second, hardware preparation. Hardware, of course, money and space equipment, just to do the station novice, I recommend that the general virtual host is enough to use, 1G or so, the price is generally 200-400 yuan/year, the domain name 60-78 yuan/year, other costs of their own choice of size. Of course, the price may be very different from the host of the product, this is for reference only. Wait for the station to do, and then do the upgrade service. So, how to choose a space service provider, online promotion of space providers a dime, do not know which home is good, the liar quite many, the choice is wrong, the follow-up very troublesome, the gas to you to kill, does not have every two days on the station can not visit, asks the customer service, he is more than you ox, also angry, wants to move immediately, also must look again, uh So how do you choose?

1, do not look at those IDC evaluation Network evaluation, unreliable;

2, do not see Baidu propaganda, extremely unreliable, the general hot industry, Baidu is ranked on the bidding, the first four pages can not rely on (a brick home said, AH);

3, the blog is not very reliable now, because some host operators to the third party to write a blog to introduce, so the reliability is greatly reduced, of course, some bloggers are really, it depends on your own judgment.

4, I choose the way is, usually pay attention to some stable performance, faster speed of the Web site, check his host is that home, and then find out, collected, comprehensive evaluation (including performance, price, service, management, etc.), preferred and selected (such as: Harsing nets, this is the selected host, speed, performance has no say , hehe, but the service is not good, now the whole China is so, quality has not followed up.

5, the current domestic mainframe are to record, you may be more troubled by the record, the choice of foreign host. I suggest that the host or select the domestic bar, the record is not too troublesome, if you intend to do regular stations. Foreign stations will occasionally be screen, stability and speed with the domestic is different, good host than domestic also expensive, I say is good oh, especially in Hong Kong host, and expensive and slow.

Third, software. Software is mainly the site program, the site program does not recommend the owners of their original development, waste of time and energy, repeat the wheel, no need, said above, the station did not build will be tired. The site program is best to choose some large and powerful institutions of the mature framework, because this has the technical support, and the mature framework has many advocates, has the technical difficulty to post for help, obtains the help immediately, and has the strength the company to the current architecture mainstream security, the demand sex, the maturity will have the very strong, very specialized research and development and the research, So choose a good structure is more important, the choice is good, you can rest easy, peace of mind to operate your website, not for security concerns to the black, not for the Web site needs and distress, others stand there, I did not, lost traffic.

At present, the domestic mature Web site software framework has several choices, stability, function, speed and technical support, calculate sing better, portals, shop, forum, community, etc., the current flow of the Web site framework open source and half open source have. That of course, want more personalized words, on the next open source two development, save time more used in operation, bad operation, the site are god horse.

Four, the website is in beta. As soon as the site once online, it is not easy to change, that is, to change a number of small public demand module, user experience, such as small, large specifications of the change, it is very easy to bruise the use of old users, so the site on the line, can be measured or a good, Try the server how Ah, upgrade backup Ah, the function is complete ah, whether the error Ah, and so on, should be recorded in the report, can be briefly recorded, remember, not officially on the line before remember to close the robots.txt, let Baidu temporarily not included, lest spiders crawl.

How is the architecture of the site designed, how to meet the needs and judge the needs of it. Site classification too much, that is, the popularity will be scattered, the site layout block too little, that is, how to maintain the popularity of chaos? I take the Harsing network for example, this is an industry community nature of the site (see Clearly, is the industry community), Industry community site main structure has multiple sections, I will gradually decompose the meaning of each section:

News Channel:

The dominant role of the site, the direction of the website industry, the goal of the site is very strong, highly professional, website aggregation object Positioning is also very clear, this is an industry-specific community essential.

Show Show Section:

Provide members of the exhibition section, focus on the sharing of the display of members of the place, so that each member can be the protagonist, interpretation of their wonderful life, everyone has the desire to express themselves, to affirm their value or the meaning of survival, there is such a stage, is very attractive, so viscous is particularly strong, Also is the industry Community sex website indispensable section.

Blog/Home Forum

Members will be able to find a sense of belonging in these sections, in their homes have a lot of personality features, home in their homes, focus on their spiritual sustenance, have found the feeling of organization, if you can stay home, then members will be very stable, this is a stable source of community traffic sources.

Dynamic record

The current mainstream website Community framework, all provide similar microblogging function section, that is, dynamic record information display, record information display provides more traditional and faster information exchange Mode, it is suitable for modern fast-food culture, very attractive to young people's eyes.

Encyclopedia Channel

More easily reflect the industry's professionalism, compared to peer has a strong competitiveness, novice learning, veteran review, all ages, peers, a stand, see high and low, can withstand peer competition, retain members.

Site group

Group, is the best embodiment of minority requirements, members can create their own groups, gather like-minded friends, exchanges, parties, to know their own circle of friends, it is a very fun thing.

Friends function

At present, modern lifestyle reasons, the traditional way of making friends can not meet the requirements, more young demand faster, more accurate way of making friends, so provide friends, more easily attract netizens come over, looking for like-minded friends, this is a community site user interaction can not be less function.

Website forum

The forum is, in the end, because it is still the soul of the community, site popularity, exchange of places, Forum sub-section Open also pay attention to skills, open how much, how to open, all have to detailed planning, research only line, once opened, it is not easy to change, some people say Weibo will replace BBS, I do not disagree, BBS is like a large container of information collection, it is easier to save valuable information for future enquiries, to facilitate the exchange of large space research, discussion, to make it more professional. In fact, the coexistence of Micro Bo and BBS is more conducive to the modernization of information exchange, Micro bo information spread too fast, will reach indigestion, and can only transfer a small amount of information, in the current limited wisdom, it is difficult to make the right judgments, very can produce floating, group current affairs, affect rational judgment, and BBS has more time interval, conducive to event precipitation, The situation is more rational to the positive side of the development, so that the forum exists is very necessary, and still mainstream, micro-blog is just another kind of multiple ecology.

Summary: Some people may have doubts, the internal structure seems to be put here decomposition is not too right ah, oh, in fact, the decomposition here, is useful, because anything, in the experimental plots, is always a test, can not really reflect the reality. In the beta, the more can find the needs, can be modified, re-architecture, so the site structure in the inside of the inner beta to restructure more reasonable.

Five, website SEO, looking at this admirable I Baigan cross, love and hate, hate is it makes my keyword in Baidu has disappeared without a trace, love is overnight, the key words back to the home page. SEO What is the thing, it is love and hate, let me open it layer of mystery veil, here do not say too much technical details, but probably described the idea.

SEO, simple Chinese translation for "Search engine optimization", a bit of a mouthful, it seems that the technical content is very high miles, oh, do not complicate the problem, in fact, is very simple, meaning that Baidu, Google to identify your keywords, and let your key get a good ranking, even can say, get Baidu ranked on the line, Others do not care, do not blindly toss, I mean that the main Baidu row good name, the other will not be bad, oh, exaggerated a little, for the lens effect needs.

Oh, then how to let Baidu recognize your keywords, and ranked well?

There are only two key points, one, included quantity, two, the chain volume, the more the number of long tail keyword, the more rich, then the relevant industry users will find your site records information, some long tail keyword is not competitive, often in the Baidu home page, search volume is still a lot of it. Outside the chain, it should be said that the quality of the chain, high-quality outside the chain more than Baidu ranked more than before, related industry users in Baidu Search will be easy to find your site records, because the same industry site, the higher the weight, ranking on the front, so say, want to do SEO, on two points, the site original content more points, High quality chain more points, long live, a friend may ask, that in the end is how much, to stand out Ah, oh, with peers than on the line, more than peer-point original content, more than peer-quality outside the chain, OK.

But a warning, not to SEO and SEO, ignoring the user experience, saw a lot of garbage stations, heaps of keywords, sentence not sentence, into an article to see that is to be prepared for SEO, a large collection, membership is very poor readability, the beginning may have sweetness, short-term benefits are quickly reflected, But if you do a regular station, you should not ignore the user experience this piece, otherwise, as a result, people come, go, no longer look back, Kung fu on the white, so that the two sides should be balanced well, both hands, should pay attention to the member to attract the first step, can stay is the most important.

Remember the old-timer's words "content for the king, the chain for the emperor";

Originally this piece is written here, alas, or to nag about it, for everyone to speak clearly, so that more people less detours.

Here's a little headline: How to Chain high quality outside the chain.

Oh, to my own experience, for example, I have done several cases, have been to PR2 chain a lot of pr4,5,6, may be strange, I have what magical place, why people are willing to chain my ah? Did you pay for it? I can say with certainty, Mao did not give a root, that is what reason? Let me come in one by one.

At the beginning of the time, I was looking for some outside the chain resource network, but also in some friends of the chain webmaster to find, but find out, most of the quality is very poor some of the garbage station, these garbage stations, I also do not chain, I search Baidu search related industry sites, pick some out, and their own industry similarity, will not conflict with the site, Send them a friend chain application, regardless of the PR value is how much, I have hair, because I think, regardless of the PR difference between the two sides, but also because of various reasons there may be friends of the chain of opportunity, and a chain of high-quality links, that the impact of the site is unlimited, on the generous in this an e-mail, of course, here is a chance to factor, But not all of them, I will observe the possible link to the site there is a higher probability of the site, send them a post, often send more than 10 or more than 20 stations, will be in exchange for two or three high-quality outside the chain, this is a not difficult thing, the rate of return is very ah ah, why not?

I have asked a friend chain PR5, why Ken Chain I so weight low over your site Ah, he said, "Your station looks atmosphere, formal, flow is also good, the industry has great potential for development" ... See, sometimes, do outside chain, not necessarily is to PR equivalent ability chain, the other side does not necessarily value this, so there are other chances are also very large, so you can also try this way, to find some high-quality outside the chain, oh, of course, the premise is that you have to clean up a decent point, let the other party feel you presentable.

Five, website promotion

Website promotion and SEO separate to write, that is because the site to promote the meaning of more than SEO, website promotion, can be no rules, boundless unbounded, including the line under the promotion of online, online promotion of a variety of ways to promote the line, as long as you maintain a sense of promotion, Any way can be your promotion channels, really from the point of view of the establishment of the separation, change to marketing angle, if you can not change this angle, you can never be regarded as a building station master only, and can not become a brand, or success, of course, if you build the station is only to meet your monthly milk powder cost, It's enough to be a trash stand.

Online promotion, more mainstream SEO, blog Group, QQ Group, and so on, here to QQ group as an example to say it, hehe, because this has a bigger impact on me.

QQ Group This behemoth, China's most active community tool, the focus of China's most popular netizens, this does not use good, is a waste, QQ group is a precision user focus, but also a very easy face-to-face user tool, whether you are new station or old station, in your industry relevance QQ Group release information, The whole industry is immediately aware of your existence, what is this concept, that is to say, your website user source, all is the industry elite user, if can retain this group of people, this group of people will carry on the virus type dissemination, can bring to you the website incalculable flow, this is called "tackles the thief first to catch the King" principle, hehe, since is the industry elite user, is also bad to wait, will be "Chengye Xiao", so that you stand in the user experience can have to work hard, Huaquanxiutui is not convincing.

Offline promotion mode, the most active is organized activities, regularly held a number of parties, receptions, programs and other recreational activities, it is easy to attract users, to some beauty or handsome some concessions, so that they become the center of the host, attracting some people to participate, if you want to make a little money, you can also cooperate with merchants to take some concessions, Do not underestimate this discount, there is a friend of these offline activities, take the business of the concession monthly profit of not less than 100,000 yuan, this is not blowing, oh, he opened a line of activities under the QQ group, there are more than 20, all full, a few activities every day to engage in, counted down is an astonishing number of people may ask me, Why don't I do it? Oh, some items can not be copied, which is related to the personality of many factors, so also here to warn you, pay attention to their career development on the line, although others make money on the envy, but also want to plug a foot, in fact ask yourself, you can do it? East One, West one, in the end, not a thing.

VI. website operation

Website operation is to establish the last operation of the website, the website operation, actually is the website marketing, the website late operation and so on, here is expands the above concept just, enters the website operation aspect, should set up the team or the company, at least set up own studio, the regular website, the individual operation is very laborious, has not the money, is looking for the partner.

From the top of the solid do down, the heart of the count, to the last step, the heart is calm, operation is also handy, this piece is not going to write in detail, because I also did not calculate the true meaning of success, planning for the future, but also just guess, said more afraid of fraught, hehe, let the successful people to supplement this piece bar. Also nagging a bar, do station to operate will face a lot of problems, every encounter a problem, all have to be patient to solve, cross this pit, your life value ascend a level, the future is like Ma Yun, before experience is legendary, cross however, you are dick, before experience is a dog excrement, everything you can insist.

Station recommended: Harsing Network (www.hadiao.com), China's largest and most professional pet mink community

Article is admin5.com first, to reprint please keep the original of the article, copyright belongs to the author all, thank you.