The number of group buying sites plummeted, the cumulative turnover amounted to 29.43 billion yuan to create a record high

Professional Group buying Navigation website Group 800 on 16th released the latest statistics show that the first half of this year, the total turnover of domestic network purchase amounted to 29.43 billion yuan, a record high. The number of group buying sites has plummeted to 176, compared with 5,058 at the peak of August 2011, with a survival rate of only 3.5%.

During the 6-and-a-half-year period from 2011 to 2013, the group buying market had a composite growth rate of 44.9%. Regiment 800 forecast If this year also maintain the growth rate, this year, the second half of the purchase turnover should be 31.51 billion yuan and 45.64 billion yuan respectively. The first half of the year turnover is only 29.43 billion yuan, less than the expected 2.08 billion yuan, if to achieve the full year goal, means that the second half of the turnover to reach 47.72 billion yuan.

Although the overall group buying industry volume is increasing, but group buying growth is gradually slowing down. From the statistical data, the current group buy market Matthew effect further intensified, the top 5 of group purchase site turnover accounted for more than 99% of the overall. In the remaining 176 group buying sites, the number of platform group purchase sites for 43, vertical group number of groups to 23, and the purchase of goods sites 110.