The number of mobile apps users will double next year

November 30, according to the TechCrunch Web site report, the Market research institute Ovum released the latest report that next year, the total number of mobile applications registered users expected to increase from 1 billion this year to 2 billion, the total amount of information sent is expected to reach 71.5 trillion, is 2.5 times times this year. Ovum said Facebook and Google Snapchat the sky-high price of photo-sharing applications to $3 billion trillion and 4 billion dollars respectively, expecting prices to rise next year. This also shows that the use of mobile communication applications has reached a "turning point." If Snapchat can keep up with the growth of the big market, it is expected that by the end of next year, the number of daily images and video releases will continue to increase on the basis of the current 400 million. Ovum said the main "drivers" of the growth of mobile applications include the popularity of smartphones, access to mobile broadband in emerging markets, and large-scale marketing campaigns. Currently, WhatsApp and micro-letters of the monthly active users reached 350 million and 270 million, line registered users also reached 300 million, these applications in the past have experienced a "leap" of growth, in the future they still have huge growth space. In addition, Ovum expects mainstream mobile applications will enrich its functionality next year, including gaming, payments, information services and utilities. However, Ovum said, "monetization" is still a problem for mobile communications applications. In fact, the large number of social communications applications that have been successfully launched from their vast group of users, such as the line game purchase or mapping service, helped the company get more than 132 million dollars in revenue in the second quarter of this year, with Kaokao gaming revenues of $300 million in the first half of the year. Analysts expect revenue from the two companies to continue to grow next year. However, Ovum says, for smaller mobile applications, the game and texture generation model does not apply because it requires a large user base to support it. Therefore, for mobile communication applications, the establishment of user base and user loyalty is very important to the monetization of it. Ovum expects mobile social-networking apps to accelerate their monetization next year, using a variety of revenue-generating models, such as paid subscription models implemented by WhatsApp and operators, micro-credit celebrity chat modes, advertising maps and mobile payments. (Kirk)