The number of netizens in China reached 618 million mobile internet users up to 500 million

January 16 Afternoon news, China Internet Network Information Center (CNNIC) in Beijing issued the 33rd China Internet Development Statistics Report (hereinafter referred to as the "Report"), as of December 2013, the size of China's internet users up to 618 million, mobile internet users up to 500 million, accounting for the total number of netizens 81%. The report shows that as of December 2013, the overall growth rate of China's Internet users continued to slow down, the development of the network from "quantity" to "quality". With the introduction of 4G business, mobile Internet users continue to maintain a good growth posture, the scale reached 500 million, the annual growth rate of 19.1%, mobile phones continue to maintain the status of the first large Internet terminals. At the same time, high flow mobile phone applications, social based integrated platform class applications, mobile phone network games and online shopping have developed rapidly. Among them, business application development is particularly outstanding, which is closely related to the payment, the improvement of logistics and the promotion of the whole environment. Group buying appeared to "reverse" the growth, which also means that after the brutal growth of the shuffle, group buying has entered a period of rational development. Based on the rapid development of scale and application, the theme of internet development in China has been transformed from "popularization of popularity" to "deepening of use". The scale and internet penetration rate of Chinese netizens is limited, the mobile Internet is still the main impetus for the growth of Internet users as of December 2013, the size of China's netizens reached 618 million, the total number of new netizens added 53.58 million people throughout the year. Internet penetration rate of 45.8%, compared to the end of 2012 to upgrade 3.7%, the prevalence of growth and the 2012 situation is basically the same, the overall growth of Internet users continued to slow down. At the same time, mobile phone users continue to maintain a good growth posture, the scale of 500 million, annual growth rate of 19.1%, mobile phones continue to maintain the status of the first large Internet terminals. And the higher proportion of new internet users ' mobile phone network also illustrates the role of mobile phone in the growth of Internet users. The proportion of Internet users using mobile phones in China in 2013 was as high as 73.3%, much higher than the proportion of Internet users of other devices. China's Internet development is changing from "quantity" to "quality" December 2013, the internet penetration rate of China is 45.8%, it is 3.7% higher than the end of 2012. Overall, China's Internet development theme has changed from "popularization" to "deepening the use of", and in recent years, policy and environmental changes also provide strong support for the use of depth: first, national policy support, 2013 State Council on the promotion of information consumption to expand domestic demand for some views It explains the Internet's status in the whole economy and society, secondly, the Internet and traditional economic integration more closely, such as shopping, logistics, payment and even financial and other aspects have good applications; again, the Internet application gradually change people's life form, to People's daily life, all have a great change. The development of high flow mobile phone applicationFast mobile internet users in 2013, mobile phone video, music and other traffic requirements for larger service growth, including mobile video user size growth is obvious. As of December 2013, the number of users in China to watch or download video online was 247 million, up 112 million from the end of 2012, up 83.8%. Mobile video jumped to the fifth largest application of mobile Internet. The utilization rate of mobile phone high flow application is mainly promoted by three reasons. The first is the user's Internet equipment to the mobile end of the transfer, the overall Internet users for the use of computers continued to lower; second, the use of the basic environment, such as the development of smartphones and wireless networks to attract more users to use mobile phone network, and finally the cost of the internet dropped, such as Internet tariff reduction, video operators and network operators of the monthly cooperation measures to reduce the use of mobile phone video threshold. The growth of online game users is weak and the growth of mobile network games has slowed down significantly in 2013. Internet users dropped from 59.5% in 2012 to 54.7%. The Network Game User scale is 338 million, the network game User scale growth is only 2.34 million. With the overall network game users of different scale trends, mobile phone-side network game users grow rapidly. As of December 2013, the number of mobile phone network gaming users in China was 215 million, which grew by 75.94 million at the end of 2012 and reached 54.5% annually. Overall industry users of the weak growth and the rapid growth of mobile phone games means that users in the game industry from the computer to the end of the mobile phone to increase, mobile phone network games for PC-side network game impact began to appear. Online shopping users continue to grow the growth of the business class application continues to maintain a high rate of development, including online shopping and similar group buying is particularly obvious. In 2013, China's online shopping users reached 302 million, using the rate of 48.9%, an increase of 6% compared with 2012. Group Buy users up to 141 million people, the use of group purchase rate of 22.8%, compared with the 2012 growth of 8%, user-scale growth of 68.9%, is the fastest growing business applications. The rapid development of business applications and payment, logistics and the promotion of the overall environment has a close relationship, and buy a "reversal" of growth, means that after the brutal growth of the shuffle, group buying has entered a period of rational development. The application of Internet for small and medium enterprises steadily promote the application of electronic commerce to further improve the overall view of China's enterprises to use computers, Internet information is better, but micro-enterprises need to strengthen the focus of the enterprises in the East and west, the Internet Basic application level gap has narrowed, but the central region and the gap between Our country uses the network marketing promotion The enterprise proportion is still not high, utilizes the instant Chat tool, the search engine, the electronic Commerce Platform Promotion maintains in the first three places. Instant Chat Tools A large user base, strong user stickiness and rich management tools, has become an important tool for enterprise marketing; from the consumer behavior modelLook, the search behavior directly point to purchase, E-commerce platform is the place where the purchase behavior, and because of the limited marketing cost, so SMEs are more inclined to choose input controllable, cost-effective way. (Yangzi)