The number of older people watching online video increased by 60%

Absrtact: This Monday Nielsen Company released the 2nd quarter television and video cross Terminal report, one of the findings is: the number of elderly people watching online video increased by 60%. According to the report, in the 2nd quarter of this year: 12-17-year-old users, daily average to watch the electricity

On Monday, a Nielsen company released its 2nd-quarter television and video cross-terminal report, one of which found that the number of older people watching online video increased by 60%.

According to the report, in the 2nd quarter of this year:

12-17-year-olds, who watch TV for 2 hours and 43 minutes daily, are the lowest of all ages

18-34 years old, with a 53% increase in the number of videos viewed via smartphones and tablets

35-49 years old, watching online video increased by 80%

At age 50-64, the average daily video was 19 minutes, 11 minutes in the same period last year--and the group's interest in traditional TV was falling--they watched TV for 6 hours and 12 minutes, down 6 mins.

While traditional TV is still the main way to watch video from older people (the last group) in absolute terms, there is no doubt that the Internet video boom has poured into this group-a burgeoning Internet technology that is changing the way mass media content is consumed at a high speed.

Dounia Turrill, Nielsen's executive, points out that the media industry now faces a new challenge, a dramatic change in the way the media is consumed-a shift that is not just "older adults" but all ages. Overall, adult consumers in the United States had a 2% reduction in the length of television viewing. But interestingly, more and more people are watching video on mobile phones or tablets – and the result is a 4% increase in media consumption. In addition, the report notes that adults use smartphones every day for 1 hours and 25 minutes, up nearly 100% compared to the level two years ago.

Turrill that online video is more free and flexible than traditional TV, people have tasted meat, it is difficult to return to the age of the vegetarian.