The number of online catering users grew by as much as 198.4%

Source: Internet
Author: User
Keywords Catering 2015
Tags .mall app business development download high high-end high-end catering

Absrtact: In recent years, a number of websites have launched online catering services, this service was launched by the vast number of commuters and students love. But on the back of this online restaurant, some unlicensed small workshops are packaged into big gourmet shops via online ordering websites

In recent years, a number of websites have launched online catering services, this service was launched by the vast number of commuters and students love. But in the back of this online catering, some unlicensed small workshops through the online ordering website to packaging to become a tall gourmet business, these "gourmet business" is actually some black-hearted workshop. Food safety problem has always been the fundamental issue of people's livelihood in China, how to govern and control has become a hot topic for consumers.

According to statistics, online catering size accounted for the growing size of domestic catering, from 2011 accounted for only 1%, to the end of this year, the proportion is expected to reach 3.38%. In addition, the number of online catering users in China is also growing rapidly, from 2011 to 62 million people to the current 185 million people, growth rate of 198.4%. It is expected that by 2015 the number of online catering users can reach 221 million people, which shows the potential of our online catering market huge user needs.

From various types of online food and beverage app download statistics, God shake the cumulative amount of downloads up to 8.72 million times, topped the list, the number of snacks to buy a meal to download is 7.9503 million times, the third place to download 3.9 million times, less than 1/2. In the four, five is hungry Mody, the United States Regiment take-away, 8684 take-away, download volume is 1.76 million times, 1.21 million times, 856,000 times. Isi, such as the cloud to provide high-end catering services in the app download relatively low, respectively, 28,800 times and 6,300 times. Comparatively speaking, the low-end catering market is still the leading of online catering, which also means that online catering also lurks a large food safety hazard.

From the mobile phone app acclaim, easy to eat although the download is not high, but the user is relatively high praise. And hungry, the bean curd snacks take-away, the U.S. Regiment take-away, 8684 takeout and other ratings are not optimistic. In addition, as the main provider of food and beverage information Services, the app scores and downloads are relatively good. Visible, third party platform in the low-end catering services at the same time, should pay attention to the quality of food and other issues, as far as possible to improve the user's reputation. And the high-end catering services in the platform has a good reputation at the same time to pay attention to publicity, expand the audience.

From the various types of online catering market accounted for, can be seen, the provision of low-end catering services market accounted for up to 64.16%, and this type of Web site or app ubiquitous problem is because it is a third-party platform, so the store's food safety inspection is not in place, there are food safety risks.

Zheng Chunhui, an analyst at the Institute of Rapid Development, said that the online reservation site is still a period of barbaric growth, and there are many problems, especially the food safety problem. Online booking platform only to seize the market, but ignored the food and beverage shop audit. Online booking platform as a product sales channels should be done to audit obligations, and to the restaurant supervision and business license audit, only to standardize the industry system can make online food and beverage to green, healthy direction. At this stage, although the provision of high-end food and beverage accounted for less, but its cooperation with the high-end catering, can be in food safety has more stringent protection, so its future development will become the mainstream of online catering development direction.

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