The O2O model is new, but it has potential to explode.

Recently, an article entitled "Online barbecue year to earn millions: micro-letter to send food to play O2O" articles in the online attention. In the story of the O2O model success story, a young owner of his own barbecue shop has been very successful. and a remote location of small shops, there is no bustling bustling crowd, why did so successful? The case introduces the marketing model of the shopkeeper, which is the O2O mode of the most grounded gas. Online marketing, online test and after-sales service, in the O2O mode is not yet ripe, he has mastered this model and use the Internet to help their own barbecue shop to success, a year into nearly 3 million of amazing performance. In the catering industry, he is one of the successful cases of small and medium-sized enterprises with the help of O2O model.

What is the O2O mode? That is, "online to Offline", line to offline mode, the current main application in the Local Life service field. According to the 2012 China O2O Market Research Report, 2012 China O2O market size reached 98.68 billion yuan, the chain growth of 75.5%, is expected in 2015, China O2O market size will reach 418.85 billion yuan.

For the future of the O2O model, some insiders have revealed that there are many VC agencies are engaged in contact with the relevant enterprises. Jinsha Venture Investment Zhu Yuhu said that O2O entrepreneurial opportunities exist in the vertical field, and O2O the threshold of entrepreneurship is good operation. Juhaibo, a vice president of Jingwei Ventures, believes that O2O can use the Internet to transform the traditional relations of production, but the O2O field both the gene of the traditional industry and the production relations of the Internet, it is possible to appear a good company.

"We are based on the community around the physical stores, with the help of advanced Internet, communications, E-commerce technology to establish a real coverage of all aspects of life, a convenient service network." "19E vice President Xiaojun, who is working on the O2O model, said in an interview with China News of the press.

Let the common people can enjoy the phone recharge, game recharge, ticket ordering, water and electricity charges, credit card repayment, cable TV fee, heating fee, buy mobile phone card, hotel reservation, medical registration, lottery and other convenience business-this is the Xiaojun team is operating a new idea. 2012, its business volume exceeded 20 billion yuan, has become China's largest convenience service E-commerce platform.

In fact, early in the rise of group buying, O2O mode has appeared, but consumers are more familiar with the concept of group buying, buy goods are temporary promotions. And in the O2O website, as long as the site and business continued cooperation, the Merchant's merchandise will always be "promotional" down, O2O businesses are offline entity stores, and group buying mode of the merchant is not necessarily.

Xiaojun told the "China News" reporter, as of the end of December 2012, the size of China's internet users up to 564 million, the major electric dealers such as Taobao, Beijing and east are online to find users, these electric dealers can only cover netizens. In the product homogeneity serious present, attracts the user the core is the price, now the electricity merchant can say is the Red Sea one. "Consumers have nothing to attract them in addition to price, of course, that is convenience." As a simple example, we all know that go to Carrefour, Wal-Mart and other big supermarkets to buy things cheap, but why also go to the convenience store to buy things? It is the figure of convenience, this is the 19e to choose the closest consumer to the retail terminal's original intention. ”

19e the O2O mode of the line under the combination of "convenience", based on the surrounding entities of the Community shops, to provide consumers with the need for phone calls, game point cards, water and electricity charges, such as viscous very strong business, customers can solve the above businesses to run a lot of business Hall, to the Bank Platoon Brigade problem, In the vicinity of the physical store can be one-time processing, this is the 19e created by the "convenience of E-commerce."

"We have to join the entity stores to provide the exclusive account, the owner can through the 19e platform to buy a variety of convenient service products." For example, to 19e store recharge charges, the fastest 5 seconds can be to the account, quite fast. Xiaojun told reporters.

Although the O2O model is still a new thing, but the inherent potential of its eruption will be in the electricity business to set off a fresh wave, and relying on the physical store way will become a successful transformation of the electrical business path.