The O2O name is a combination of offline business opportunities and the Internet.

With the development of mobile interconnection, the internet has changed from the social reality and high above the independent development state, gradually began to integrate into the entire social life. From the long-term trend of social development, O2O is only a stage in the process of the gradual and instrumental evolution of the Internet.

However, O2O's changes to the Internet business model and industry pattern are enormous. In this process, only tightly grasp the O2O connection effect of their business into the active integration into the real society of the Internet companies can grow, otherwise, the big giant will also be difficult to continue to dominate the martial Arts.

So we see that previously non-aggression Internet tyrants began to abandon the concept of boundaries, in almost all areas of the fight, and the core of these contention is offline resources and online and offline link tools, control of these two links has become the industry's unavoidable relationship between the survival of the strategy.

This phenomenon exists in the world's internet industry, and in China more prominent, this is mainly because of the previous Chinese Internet because of special conditions and developed into a more illusory air industry, not to eat the world of fireworks Internet business development, and those who want to real landing of the company survive hard.

Now, Feng Shui has changed, the traditional internet companies have become the market's sweet cakes, such as group buying industry. Group buying company from the thousand regiment to later quickly cooling almost into a flash, survived several companies but rely on the original accumulation became the industry focus. Thus, Alibaba invested in the industry 10% of the group's shares, the public comments got the internet giant Tencent 20% real money, and Baidu is a wholly-owned glutinous rice network, and justified by "Baidu glutinous rice" identity again war Lake.

From the perspective of the development of mobile Internet, the core factor that determines the business scale and business success is "find" and "connect". "Find" In fact includes "find people" and "find information (resources)" Two parts, "connection" includes "Human Connection", "connection between people and the network" and "people and business resources connection."

Tencent relies on QQ and micro-letter "connection between people", the advantage of the Internet has become a mobile internet ticket, in the mobile internet, the wind water, but Tencent in "find information" and "connection between people and business resources," there is a natural disadvantage, so wool, commercial value is difficult to cash out, Investment public comments on the part of the wait so as to make up for this gap.

Alibaba has the e-business resources of Business-to-business, Business-to-consumer and Consumer-to-consumer, in the "connection between people and business resources" on the unique conditions, but also rely on Alipay's "connection" role constantly siege, but Ali because of "find" and sad face, so the acquisition of micro-Bo, won the gold, investment in the United States, but still did not fill the Find "Short board, Alibaba belongs to the typical long plate outstanding."

Baidu relies on search for internet dominance to "find" the edge, whether it is "find people" or "find information" have sufficient capacity, however, Baidu's "connection between people", "connection between people and the net" and "the connection between people and business resources" although all have the strength, but not as prominent as Tencent and Ali, so Baidu in the mobile Internet O2O Layout on the balance of resources, do not have the conditions of the hurricane, but with stamina and momentum. Therefore, Baidu wholly-owned holding group buying industry ranked third of glutinous rice, and then injected abundant resources, launched with the opponent's long-distance running, it seems logical.

Thus, China's O2O industry ushered in another group to buy for the platform of the O2O giants decisive battle, this war will not be like a taxi to the war as a short assault, and will not be like the internet finance as surging, BAT's O2O battle is the protracted war of internal strength. Perhaps the O2O competition, led by the Big Three, will end up with no real losers, and when the market is open and ripe, all stakeholders, including consumers, will be winners.