The O2O of the traditional enterprise transformation behind the pits

If the 2013 is from media year, then 2014 is definitely O2O years. When the internet really like the scourge of traditional enterprises to infiltrate the impact of a sense of fear will be the traditional industry eldest brother "the shock of the dizzy." As a result, they began to actively or forced to learn to understand the Internet thinking, "O2O", but also began to study the fan economy ", carving ye brisket", to participate in a variety of O2O or micro-marketing meetings, evil complement all kinds of posture. For a time, the department stores retail, selling digital appliances, selling fruit and so on a large number of deep traditional offline market enterprises are talking about, exploration and practice O2O. When Ma Yun and Wang Bet, O2O concept has not prevailed, later Lei and Mingzhu bet or for O2O fuelled a. However, the traditional enterprises in the o2o of transformation behind, there are some regrettable and wry smile is not the pit "? Please listen to the sandy water. One of the pits: blindly follow the nowhere of the traditional enterprises in the transformation of the successful electric dealers have Jing-dong, 2003: SARS "let its bitter experience to abandon the line down into the line, proved the feasibility of 3C shop." In the past two years, the transformation of the United States and suning is underway, especially Suning, is to take out the courage of the broken wrist of a strong soldier, without hesitation, line and line with the same price, even if the company's profit margins fell sharply before, as a strategic loss, is the ego revolution. However, the other traditional retail, such as Guangzhou Tianhong Department store, xx Group in Hunan Province, in the process of O2O transformation is only the choice of cooperation with micro-letter, build micro-letter mall, through line and offline trading, electric test water. On the one hand, these retail stores have a strong sense of the impact of the electricity dealers, want to try to break through, on the other hand, because of their own experience and knowledge system constraints, the traditional they do not know the operation of the Internet thinking and operating mode. Thus, in this dilemma, a relatively conservative approach was adopted. For them it may be called "stones, but in sand seems to be blindly followed, did not know what kind of net" form for their own, the intention to pass a simple micro-letter account to carry the O2O transformation of the business model is certainly not possible. But, they must know, this is a small trial, the risk is controllable, follow suit. The second: Backward thinking, the resistance of the traditional enterprise transformation will inevitably encounter the new Internet forces and traditional interest groups between the form of awareness of the struggle or interests. The development of online capacity will inevitably be in the short-term squeeze line profit space, which for the traditional enterprises need to have the heart of tolerance. It may have been a foregone conclusion for the head of the transition, but other executives and middle-class cadres are hard to say, psychological resistance and negative coping. In addition, in the process of traditional enterprise transformation O2O, even determined, but limited by their own experience and the understanding of the Internet, in the actual transformation process, this backward thinking, coupled with the Internet has a one-sided understanding, can not help but to project Jiangshan, talk. At this time, the high salary dugOver the internet, the great gods began to waver and tangle. In the balance of arguing and compromise, the original is a product of high uncertainty will become very high uncertainty. Therefore, in the conflict of interests and the double squeeze of consciousness, the traditional enterprise transformation O2O will become more and more pressure. Pit of the third: talent trap, throwing uncle said 21st century what is the most expensive? Of course, talent! Traditional enterprises want to successfully transform, the first problem is to introduce excellent internet talent. At this time, we will see such as Wanda, Yintai, Suning, Gome and other traditional enterprises in the transformation process will start a large number of recruitment, but also a high-paying hire, the lineup of luxury. But there is also the risk behind luxury, which is to move to the money, not to get together. Of course, sand also do not dare to speculate on the motives behind this, but the traditional enterprises in the back of the crazy, exposed to a high level of staff loss, or a cursory change handsome. So, the change of the time, this is in the transition in terms of the investment is a big waste. If it is the new and old environment caused by the two environmental groups discord, people run away, good there can be improved space. But if the electricity quotient talent bubble, causes the talented person's own profit behavior, even is robs a windfall to withdraw, this time is not let the person spine a cold? You don't have to say that there is such a situation. In other words, a certain traditional big man deliberately developed O2O electric business, recruited a large number of troops, want to do a great job, but after a period of time had to be ordered its CEO, COO, such as a large number of elite executive resignation dissolved. And behind this, heard that there are executives secretly through the relevant companies to carry out related transactions, the completion of the transfer of benefits. Of course, not every big guy is as business as Ma Yun, direct law, the big guy is obviously more concerned about his face, can not let their own disgrace, only small and trivial. In economics, people are rational and pursue the maximization of benefits. This is the optimal choice of rational person. But the It Internet circle itself is the person mobility is very big, pursue own benefit maximization phenomenon is more serious. Therefore, the Internet in the equity, options and other means is to deal with the loss of outstanding talent, retain people and design. Traditional enterprises in this area is precisely the inherent blind spot, is not easy to promise options or equity, which to a certain extent, increased the professional managers "risk of failure." Sand also heard at a dinner, once with a big two colleagues, a colleague is now being paid to dig to do a traditional enterprise Ceo,b colleagues are also self-employed. A chat, B regrets the gap between the two people, a said this is your career planning did not do well, you look at me now. b asked how a intends to bring the team out of the development, whether there is a corresponding plan. A said: Take one step at a glance. Then b puzzled to ask if things do not do? A said: It does not matter, by virtue of my current platform and status, will not be bad. After hearing, only a sigh. For the above three pits ", the first two points have long been a lot of discussion, is the internal cause of traditional enterprises, perhaps no new ideas to say. But 3rd,About the introduction of the talent trap, "This is definitely the biggest pit." Sand that, blindly follow the wind or backward thinking, this is genetic, can be through their own learning and external enlightenment and reverse, but if the real recruit to a group of such as Wolf drink Blood "like the executive team, that is wolf, throwing." The so-called road is different from the other, if the same and the interests of the conflict can also be made up by the distribution of benefits, but if the road is different and beneficial, that is the big risk. Without the sense of mission and responsibility of the Internet Leader team, the transformation of traditional enterprises is doomed to be difficult to succeed, even in the same boat, it is also set foot on a path of no return, because the future of the unknowable, can only be done and explore, there is no shortcut, only patience and determination to learn Welcome to the micro-credit public number: Itshayan. Sand water, the Internet in the Spectator soy sauce. Insist on attitude, no position, no stand. Focus on O2O, new media, mobile social networking and electrical business.