The O2O tuyere of the internet comes, the whole industry O2O process accelerates

Absrtact: The O2O tuyere of the internet comes, the whole industry O2O process accelerates. The same is true of dating websites, which are gradually developing from line to line. According to the 2013-2014 China online marriage Industry Report, the Chinese network of marriage and dating industry revenue structure, since

The O2O tuyere of the internet comes, the whole industry O2O process accelerates. The same is true of dating websites, which are gradually developing from line to line. According to the 2013-2014 China Network marriage Industry Report, the Chinese network of marriage and love dating industry revenue structure, since 2012, offline part of the growth rate has exceeded the line, is expected to 2015, revenue will reach 700 million, the total size of 3 billion, accounting for 23%.

Love and marriage as a strong demand for users, low-frequency service products for the user's experience requires very high, the line below the service has an unparalleled online advantage. However, from the current dating site, through the line directly to achieve the purpose of marriage is after all a small number of acts. For love and marriage websites, the online business as the engine, the line to complete the entire service process becomes an inevitable trend of development.

Dating sites are trying to serve on the waterline

Marriage Web site is the internet vertical depth of a very high service products, although at present, online marriage market, the user scale is very large, but the completion of marriage goals is not a high degree of matching, and the extent of user-paid behavior is still only satisfied with the basic communication. Therefore, to some extent, the love and Love website layout line, can meet the shortage of online mode.

It can be said that offline services to become the Internet marriage site next to expand the focus, and lily nets from the main real name friends start, early layout line services. Formerly known as the process of cumbersome offline services, today has bloomed a new wonderful. It is understood that the lily net from the beginning of 2012 layout line business, through the entity shop to provide offline services, as of April 2014, Lily's entity stores in more than 70 cities nationwide opened shop 120, offline service revenue in the lily net total revenue accounted for more than half. Wulin, chief executive of the century, said recently that net income grew 20.5% in the first quarter of 2014, with one-to-one matchmaking business achieving a three-digit growth rate, and 43 service centers in 32 cities nationwide.

In the past, cautiously dabbled in the edge of the century under the line, but also began to test the waterline under the service. There is no denying that the current online user growth is weak, and the size of paid users is growing slowly. In the accelerated development of mobile Internet this year, the problem has been solved under the link line, the speed of online competition will be accelerated.

For Lily Nets, should be happy to see such a competition, for the market, the huge demand under the line is not a vicious competition component. Lily line under the deep plough for many years, the offline process, user needs have been very familiar with the heart. Lily Net CEO Fanjiang sigh, Lily nets early in the first few years began to layout line services, practice for many years to nearly 1-2 years to calculate the fruition. But no one knows how deep the ditch is, the century Jiayuan and the lily Nets take different forms to enter the line, facing the continuous expansion of the scale and online game contradictions. Whose model is more persuasive?

O2O mode of contention, who is the right path?

Internet companies have been involved in offline services, and it's not easy. For Lily Nets, under the line of services basically to direct the main franchise, Lily network staff that reached more than 1500 people, and these are directly to the user under the line of the Matchmaking service team, for Lily nets under the line of service focus is how to improve the size of a single shop, service radius.

Lily Net Direct Camp mode by the head office management, the whole planning process more direct and rapid, management more in place, but also for the lily Nets, has been deep into the nature of the service. It can be foreseen that the whole line of time has come to explode.