The obsession and transformation of the Charm clan

September 2 Beijing Water Cube, the charm of Technology released the new flagship mobile phone MX3. The soul of the spirit of technology, the founder of Zang (J.wong) remained low-key and mysterious, did not show up. The Charm Clan Technology CEO Bai Yongxiang sits at the conference scene. But to tell the truth, White Mandarin, gas field and the rhythm of the speech to grasp is far from enough heat. At the end of last November, the same in the Water Cube, the Phantom shouted "forget the parameters" of the slogan. This year, the enchantment apparently forgot about it. Bai Yongxiang took a long time to introduce MX3 's parameters and looked down repeatedly at the teleprompter on the stage. Take a look at this phone's parameters: with the Samsung Exynos 5 Series Intelligent eight-core processor, with 2GB of memory, The 5.1-inch sharp 1080P display, with a pixel density of 415PPI, is equipped with a 8 million-pixel Sony back-camera and a 2 million-pixel front-facing camera, with a premium high-end audio processor and 2400 ma battery. Mobile phone width 71.9 mm, border 2.9 mm. In the ordinary user by a variety of parameters "bombing" today, the disposition of the Phantom is very difficult to make people scream or light. The Charm Family first realized the disadvantage of "parameter competition" and shouted "Forget parameter". Unfortunately, the charm is still mired in the parameters of the quagmire, can not be detached. Overall, MX3 is indeed a very sincere product, design and workmanship quite ingenuity. Of course, MX3 also has the charm of the family stubborn and wonderful. The Charm family is the most stubborn and exotic smart phone manufacturers, not one. In the display ratio is basically unified to 16:9 today, the charm of the family still adhere to their own wonderful proportion. Last year, 16:10 of MX2 was interpreted by the enchantment as "closer to the Golden divide"; this year, MX3 's 15:9 was interpreted by the Phantom as "better suited to a big-screen phone." You know, the charm of the family's shipments and influence has not been able to control the upstream and downstream of the industrial chain, the level of development of new standards. Games, video, images and other third-party applications will not specifically for the charm of the adjustment of aspect ratio. This naturally undermines the user experience. Even the powerful Apple, also follows 16:9 aspect ratio, because this proportion is more economical in the screen cutting, also with the movie and so on domain digital signal output proportion matches. But the enchantment is still stubbornly immersed in its own world. Another example is that when other brands ' flagship handsets are using a 13 million-megapixel camera, the charm is still sticking to 8 million pixels, and explains that "adding pixels to an equivalent area of the sensor can only be achieved by narrowing the individual pixel area." This may make sense, but who cares about more ordinary users? They instinctively assume that 13 million pixels are better than 8 million pixels. Most of the obsession of the charm stems from its founder Zang. Zang in the Charm forum called "J.wong", often with fans debate, the product of the charm is almost obsessive obsession. Bai Yongxiang also said that the idea of the Phantom is "products larger than business". Bai Yongxiang said in the press conference, Zang designed MX3 version, he personally polished 31 pieces of wood. Finally get the prototype, the Zang feel 0.07 mm difference, for this cost millions of, changed 18 times mobile phone mold. The Enchantment tells the story, perhaps emphasizing how madness they are about the product and the pursuit of perfection. But in the opinion of rational outsiders, the effect may backfire. What's the concept of 0.07 millimeters? The thickness of a plain paper is roughly 0.1 mm, and the diameter of one hair thread is roughly 0.08 mm. For a mobile phone with a screen over 5 inches and a thickness of more than 9 millimeters, the 0.07 mm error is almost imperceptible with the unaided eye and touch. Mobile phone is clearly a large-scale, industrialized standard products, but the charm of the family want to describe it as a small, personalized handmade goods. This runs counter to the principle of economies of scale in the industrial age. In addition, in mobile phone product iterations and sales cycle is getting shorter today, the charm of the family still cling to a one-year product rhythm, adhere to the lowest price with 2499 yuan. Strong as Apple, also plans to push two handsets this year, one for the cheap version. In the domestic handset market is the most brilliant millet, also in Millet 2S released three months after the announcement of the price reduction. In contrast with millet, the charm people always think that they are stronger than the hardware and industrial design, weak in speculation and marketing, so in the market competition in the leeward. But the most lack of the charm is the internet thinking, it is a good hardware company, has its own factory. But it's a long way from a good internet company. When the price of domestic smart phone anchor is millet nailed to 1999 yuan, the charm of the family still adhere to the price of 2499 yuan. This insistence on brand premiums is understandable. However, when the millet stand 1500-2000 yuan interval, began to explore, and with 799 yuan of red meters will be thousands of smart machine market stirred up, the charm is still indifferent, stick to a year of 2499 Yuan mobile phone. This also let outside criticism the charm clan lacks enough vision, the pattern is too small. Therefore, the mobile phone only three years of millet has in the industry, market and industry chain of the ability to play, and the charm of the family did not. Perhaps for these problems, the charm is not without reflection. In this year's press conference, the charm family began to change. A small example is that, in the FlyMe 3.0, the Phantom's own browser can finally be moved. When the vice president of the group Linan announced the change, the scene of the charm fans a laugh. People who know this story will understand that the browser should be able to move freely, the user in the Forum and Zang controversy for a long time. In the end, Zang still insists, because "my most common need is to be in the center." "Behind this slight change is that the charm begins to cater to the needs of users." Although the charm is still Huang Zhangyi individual company, but the charm family is deliberately to dilute Zang's strength, to the user compromise. This is also to the Internet's thinking, user experience the supremacy of the closer. The Internet play is to meet the needs of users, circle users, users have access to the world, and then through the software and Internet services to make money. The Charm family is aware of this, began with Tencent, Baidu, 360, Sina MicroBo, Alipay, Lakara, pea pod, Dom music and other Internet service providers through cooperation. But if the enchantment wants to build its own ecology, it needs to go further. Many people have seen that the mobile internet will still repeat the "hardware-software-Internet service" Development path in the PC era, the hardware is booming, the final Internet service is king. And the process will be faster than the PC era. So, after pandering to the user, the charm family also needs to cater to the market and try to expand from hardcore fans to pan-enthusiasts and even small white users to a wider range of internet services. This requires the charm to get rid of the "do not like to go away" of their own world, open a higher horizon space.