The office is still on the third bridge.

Sing the office is still in the third Sanyuan Bridge home, decoration aging, small and scattered rooms. Sing it, CEO Chen seems unconcerned. Although the team is growing, but there is no intention of moving away. He is in reserve funds, ready to build his own offline KTV.

Internet companies in the pre-line industry, the industry has been expected to have doubts. Offline KTV in the location, construction, licensing and management links cost quite high, but also in the entrepreneurial period to sing how to withstand the weight of the line? How will Chen build O2O closed loop?

Re-construct KTV

To mention the city's leisure and entertainment, there are a number of popular must choose the program: watching movies, KTV and shopping. KTV as a place to provide karaoke equipment, has become a consumer around the choice to meet the needs of entertainment and social.

Traditional volume-selling KTV has been deeply rooted in the popular, including Till, Windsor, Melody, Maisong, Agogo, etc. and focus on social karaoke software singing it is going to reconstruct offline KTV, the establishment of new KTV samples, complete entertainment O2O closed loop.

According to Chen revealed, singing bar KTV will be a set of IT system control, from booking, song, singing, wine to pay and other links to achieve the Internet. At the same time in the singing and interactive play will have a new concept, such as online invitations to strangers chorus, star play list, virtual drinks into real drinks and so on.

"Consumers can also watch movies in private rooms and watch football matches, and private rooms are a place for all kinds of entertainment." Chen explains that there is a lot of room for imagination, not limited to singing.

Sing it now and a traditional KTV, through investment or mergers and acquisitions of the way to finalize the cooperation, but Chen did not disclose the partner is which KTV. It is reported that before singing with the same song, Agogo, Maisong, Lok Saint, Candy and other KTV brands.

Division of labor, KTV Partners will be responsible for the location of KTV, license, build shop, design and management, and sing it is mainly responsible for creating KTV hardware and software. Chen revealed that the current software and hardware has been developed for about two months, offline also doing intensive research.

Sing KTV will be through direct battalion and join the way to spread out the line store. And the traditional KTV in the bustling zone, singing will be based on the density of population to lay KTV, to create Low-cost mini KTV at home door.

"We are not going to be tall, but looking for cheap rents, mainly near the consumer's residential area." Make you want to sing, do not run very far, but out of the house, in your house downstairs can sing K. Chen said.

Chen said, sing KTV goal is in five years to achieve 2000, first-line city coverage to direct Battalion, two or three lines of cities to join the main. He believes that the KTV will significantly reduce the opening threshold to high profits to attract KTV to join.

However, Chen preliminary plan to open a direct shop in the first-line city to try, direct and join the proportion also need to plan. Because he believes that franchise management will be the most serious and the most challenging place.

Test water O2O

Sing it. There are now 150 million users, and about hundreds of thousands of users are active in the singing bar online every day in Beijing alone. Chen this move, is the online users to a large drainage to the offline, from booking, song, singing, social to pay, to create a complete O2O closed loop.

Sing it, why do you have to do it offline? Chen said that he often saw the user in the singing bar, meet with each other around the line to sing and make friends. At the same time, before the song has been revealed with the traditional volume of KTV cooperation plans, but or in the division and play differences.

In fact, the needs of the user's singing is far from satisfied. Online singing is not enough, limited by the virtual environment, sound and atmosphere, and eventually to expand to the offline singing. Chen said, including singing the user's stranger dating needs also need to be done offline.

Sing it. To change the traditional KTV industry through the internet thinking, and in recent years, financial, medical, education by the internet accelerated subversion of the rhythm of the same.

Internet KTV, will be from the line of drainage to the line, which is from point to surface coverage. and traditional KTV Limited geographical location, store homogeneity, can only attract users in the region.

Chen that through IT systems for precision control, singing bar KTV will increase the flow of people to further improve profitability. For example, the system can analyze the user behavior, including KTV area of the user age, singing and sharing records, etc., in the system to achieve a series of personalized recommendations.

"I want to focus on the KTV industry from thinking to products need to have a subversive approach." Chen said, "subversive approach is not to subvert the traditional KTV merchants," but hope to sing bar-style KTV to attract more KTV merchants to join, to solve the user's pain point, to provide a more "comfortable" product experience.

Yyceo Lee Colling said: "Over the next 10 years, China will have more than 10 new listed companies worth more than 10 billion U.S. dollars." Their main rivals are not bat, but they grow fast by breaking down the weak links of traditional industries and discovering new markets. ”

Cheng has written that the revelation of the mobile Internet is that it is an excellent upgraded version of the O2O. You can also imagine, next to rely on the huge Internet users and brands under the intrusion line, the reconstruction rules, refresh the game who?

At present, sing the low price mini KTV has been in the layout. However, Chen also frankly, because the line is heavier, unlike online products by day, monthly upgrade updates, the entire KTV pull front will be longer.

This beautiful idea can not be achieved without the support of technology and capital. In terms of financing, sing a Lan investment in 2011 and get a 16 million dollar investment in the Sequoia Capital in July 2012.

Chen said: "At present, sing not to spend money, because the money can be relieved to do things." "But he also admits:" Offline KTV experiment is OK, once large-scale spread will compare burning money, we need to prepare. ”