The official cross-border electricity business platform to Fuzheng "sea Amoy"

has been in the gray area of the "sea Amoy" online shopping model finally recognized by the market. Under the policy of the FTA, China's first "official" Cross-border electricity business platform has been officially online, a few days ago, the Shanghai FTA Platform for Cross-border E-commerce launched formally, consumers through the "cross-border" website ordered imports of goods, not only faster delivery, the price is also lower than the traditional retail channels 20%-30%.

Cross-border is the Oriental Electronics (2.83, 0.04, 1.43%) Payment Co., Ltd., a company operating a sea Amoy import platform, is currently the only national Cross-border trade in Shanghai electronic transactions pilot. Overseas businesses can publish information on Cross-border Communications, consumers can see the page on the price of goods, import duties and other details of the next shopping. Cross-border communication has been in operation for 2.5 months before the official acceptance of the customs service. In the industry, Cross-border access on the line is expected to be regular "sea Amoy" shopping to bring into the country, so that a large amount of the sea Amoy Merchants Basterds identity was Fuzheng.

In the past few years, Hai has been criticized for the lack of transparent process, product quality and after-sales service is not protected. China e-Commerce Research Center released the "2012 China E-commerce market Data Monitoring Report" showed that last year, China's overseas shopping market transactions amounted to 48.3 billion yuan, compared to the previous year's increase of 82.2%, this year, the transaction size of overseas purchase will be expected to reach 74.4 billion yuan, become the electric business industry in the "Blue sea Beijing Business newspaper reporter learned that the cross-border as the representative of the "Sea Amoy" platform in the import tariff has no small concessions. For example, in traditional retail enterprises, cosmetics in the form of general goods imports of the tax rate of 150%, but Cross-border Pass can be 50% of personal belongings to declare tax, this let cross-border as the representative of the sea Amoy commodity prices generally lower than the traditional retailer 20%-30%.

With the development of Cross-border Electric power, national policy and regulations are following the market steps to standardize and guide them. August 29 This year, the State Council forwarded to the Ministry of Commerce and other departments, "on the implementation of Cross-border E-commerce retail export policies related to" (hereinafter referred to as "opinion"), clearly proposed to support the development of cross-border electricity, and to solve e-commerce export in the customs, inspection and quarantine, taxation and collection and payment of issues. The industry generally believes that the "views" will further promote the healthy and orderly development of cross-boundary electricity dealers. and the self-trade zone to cross-border website support, further proof of the Cross-border electricity business is gradually towards legalization, standardization of the road.

However, Beijing commercial newspaper reporter login across the border found that the site's construction is not perfect. The site is divided into free trade, direct sales, as well as in the zone, since the trade zone of goods for the third party shopping website sales. However, some Third-party network purchase platform in the trade area does not support Alipay, Tenpay, fast money and other Third-party payment platform payment, only support net silver and own pay brand "Oriental pay".

Mao Aijing, analyst at the Analysys think-tank, also believes in the past, Hai's main market focused on Taobao small sellers, but because of the lack of relevant policy guidance, the transaction in the process of a large number of tax evasion and other irregular business practices, cross-border access through the use of Shanghai financial advantages and geographical advantages, the transaction can be standardized, legalized, This has a positive effect on the establishment of other cross-border electric business platforms. However, due to the high cost of international logistics, cross-border electricity dealers may encounter cost pressures when they are docking with foreign logistics.

(Responsible editor: Lu Guang)