The official line based on lbs mobile advertising platform "to shop pass"

expression, games, advertising, with nearly 150 million registered users of the "stranger" is also expanding the profit space, before we have exclusive coverage of the mobile advertising platform "to shop pass", today the service officially online. "To store Pass" is still close to the LBS, is for offline businesses (mainly for small and medium-sized entities business) online advertising platform, businesses can be targeted to the precise location, and users with real-time interaction.

And the general display of advertising is different, "to shop through" the advertising is entirely based on geographical location, to the business as the center from near to far, the spread of square block, or even the entire advertising process, all can be completed on the phone operation. Merchants can submit information through the audit to become certified business, free to set the geographical range, the time to make advertising plans, ads will be audited by the MO after the launch.

Active user data based on set time and region, and designated area history Day, "to the store" will calculate the advertisers set the projected launch cycle of the number of users expected to be covered, according to the estimated coverage of the number of users to charge; businesses can set up a budget for an ad plan and set a good launch cycle, as well as the designated areas covered by the ad.

However, the MO said, if two businesses designated by the radiation range and delivery time is completely coincident or partial coincidence, will take the "first come first-served" approach, giving priority to display early delivery of the business.

Through the business of the Mo home page, users can call the business phone, the homepage will also show the user's current location and business distance, you can directly call map for navigation ... At the same time the Merchant's homepage is also an IM account, the user can directly and the user online.

Offline Business offline Advertising distribution can be said to lbs as the characteristics of the "Mo Mo" commercial natural extension, but one of the biggest problem is, the Mo "to shop pass" advertising basic use of Business initiative mode, register, submit, audit, pay, and finally exposure. According to 36 Krypton understand, MO has not yet formed to push the team, but once set up to push the team, this matter has become heavier, now may not be the most appropriate time.

For such a form of advertising, relying on the initiative of businessmen, in the north of such a first-line city problem is small, but the two or three-tier city merchants generally not too high level of information, relative to the threshold is relatively high. But these local Mo's activity degree is not low, feels a bit to waste these flows ...

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