The official Mall of Societe Generale has recently launched a direct purchase channel overseas

Absrtact: April 15 News, the official Mall of Societe Generale has been online overseas direct purchase channels, consumers can directly buy overseas goods through the channel. At present, the channel has only introduced milk powder and health food 2 categories A total of 17 products. Industrial Bank overseas Direct frequency purchase

April 15 News, Societe Generale official mall has been online overseas direct purchase channels, consumers through the channel directly to buy overseas goods. At present, the channel has only introduced milk powder and health food 2 categories A total of 17 products.

Industrial Bank overseas Direct purchase channel

Billion power network landed in Societe Generale overseas direct purchase channel found that, at present, the channel is still more than just the nature of the shopping guide, Societe Generale directly crawled into the merchant's popular products in foreign direct purchase channel on the show. When the consumer clicks on the item on the page, it will jump directly to the Product details page of the merchant's website.

At present, industrial Bank access to the merchant only overseas network to buy a platform "Ocean Pier" one. At present, all the products are recommended, are selected by the foreign terminals of their own online best-selling products, and do regular product updates. More products will be connected in the future. The two sides will also do some joint promotional activities.

But Societe Generale has set up a "popular merchant" channel on the lower channel, thus speculating that it is likely that SocGen will have access to other businesses.

Sha, head of the foreign terminal marketing department, said to the billion power network, at present, the form of cooperation between the two is roughly: Ocean Terminal organization overseas businesses to Societe Generale customers directly for overseas goods, domestic users in the overseas direct-purchase channel channel under a single, the Ocean terminal will directly use the "International direct Mail" way, the distribution of overseas goods to domestic consumers.

On payment, all orders from the official Mall of Societe Generale, when consumers pay, Societe Generale will be ranked first in the payment option.

Logistics, all the goods in the foreign terminals will be the logistics company "Behai Logistics" responsibility. After the sale, if the Societe Generale to receive user information on the product of the consultation or complaints, will be directly transferred to the Ocean Terminal customer service.

A sea Amoy industry analysis, from the current page of the channel, but also belong to just set up a good overall framework of the stage, the channel only one page, the goods are not rich enough.

The person said, Societe Generale's "sea Amoy" advantage lies in its own bank users and the sea Amoy user overlap is higher, or Societe Generale users more easily to try "sea Amoy", the disadvantage is that Societe Generale has no overseas investment and sea Amoy website operation experience.

"So they chose to do a shopping platform, only to do the front end of the flow, equivalent to its bank users to provide value-added services, but also to promote their own online payments." And the back-end bulky things to the ocean pier such a sea Amoy platform. So I speculate that Societe Generale will not be the same as the Cat international direct access to overseas brands and retailers. "The person said.

And for the Ocean Terminal in this way with Societe Generale cooperation of the Sea Amoy platform, the biggest advantage is that Societe Generale users can be converted to their own official website users.

Billion power network found that the current industrial Bank of the official mall is the basic use of the form of shopping, and directly to the United States makeup, flowers gifts and other channels to other electrical business website operation. At present, the commercial Bank of the official mall cooperation of the electric business platform, including only goods will, 9588 Travel network, NO5 fashion square, integration color, million watch network, the ocean Dock, rice to the wealth.

According to billion power network to understand, Societe Generale is the first official involvement in the sea Amoy industry commercial banks. Prior to this, there have been a number of banks aimed at the "sea Amoy" market, although not officially involved, but also launched a related activities to encourage users of the sea Amoy. If not long ago, Bank of China launched a credit card sea Amoy consumption rebate and incentive activities to encourage users to use the Bank of China Visa, MasterCard personal credit card from the overseas website shopping.