The old godmother went to the world, three not policy, refused capital

3.7 billion old godmother three not policy refusal capital, institutional multiple doors

"You have professors, we have old godmother. ”

In the "You from the Stars" heat has not retreated, China's "goddess"-"old godmother" has completed the reverse attack, officially into the Korean market, in the local major Homeplus a bottle of old godmother price 3800 won, equivalent to 21 yuan.

This is a small bottle of chili sauce that can't be underestimated. In China Hong Kong, North America, Southeast Asia, Europe, Japan, South Korea, China Taiwan ... These places can now see the old godmother's figure.

And the famous American luxury flash purchase gilt is the old godmother praised as "the world's Top hot sauce", or even the "old godmother" as "godmother."

In 2013, old godmother's global sales have surpassed 3.7 billion yuan. It is hard to imagine that the seasoning industry, which only makes chili sauce, "aircraft carrier", itself is a capital market insulation.

"No loans, no financing, not listed," has become one of the old godmother's label, but also let a body of her mouth-watering but finally can only hope to stop.

Institutions drubbing

"There was a lot of attention, but they've been behind closed doors and it's useless to take government channels," he said. "A person from an investment agency in Beijing told the Weekly finance reporter.

The old godmother does do what it says, business more than 10, just don't take out 1 cents, even the only one bank loans, but also boil the human "instrumental" just.

In today's "Capital is king" Environment, the old godmother is a special existence. Over the years, the honor to step forward to the old godmother company door of the organization, in the old godmother insiders memory, only two.

"A Beijing, a Hong Kong, respectively, 2011 and 2012 years," the original responsible for the reception of the two institutions of the old godmother insiders recalled. Not considering the possibility of further contact, he has not even been able to remember the names of the two institutions, the card has long been forgotten in a corner.

"They had already gone to Guiyang to find the government, and the government people took them to the company," he said. We refused directly, there is no such intention and demand, and they have nothing to talk about, at most gave them a brief introduction of our company's development. ”

In addition, there are institutions that convey the will to invest through the Guiyang government. "There is a family, the government that side of the people call me, I directly rebuffed." The old godmother insider told the reporter.

The Beijing investment agency said that there are absolutely more than a few institutions, "heard that many organizations have looked for Guiyang government, but the old godmother did not see." ”

The government is also under pressure to "Alexander". "See the company, institutions can only find the government, the Government of course to encourage enterprises to go public, after all, Guizhou's listed companies are pitiful." But the enterprise's work does not make sense, the old godmother does not have the bank loan, even the government money also does not have, let alone outside investment organization. "A financial practitioner in Guiyang said to reporters.

According to its introduction, many local financial institutions want to alongside the old godmother this tree, but it is seamless eggs. "It's no use looking for government. The government also knows their temper, many intentions do not convey, directly to the organization rebuffed. ”

Unlike most companies, the old godmother never ties up with the local government, and has the strength to be relatively strong. "Especially in these years the company is getting bigger, and it's hard for even the government to see those executives," he said. "A local government department official in Guiyang regrets.

In the interview process of the financial weekly reporter, the old godmother insiders repeatedly stressed that "we do not borrow, do not finance, not listed."

It said that the company has been insisting on cash transactions, and how much money to do, has never been a cash flow difficulties. "We don't have the demand, and we just focus on the chili sauce and don't do anything else, so there's no need to get in touch with those agencies," he said. ”

Complete family business.

Do not borrow, do not finance, do not go public, not to let others buy shares, nor to share, holding others. The old godmother is such a special existence.

According to industry and commerce data show that the annual sales of billions of Yuan Guiyang nan Ming old godmother Flavor Food Co., Ltd. (the article is called "Old Godmother"), registered capital of only 10 million yuan.

Founded on October 5, 1997, the shareholder structure is extremely simple, only Tao Huabi and its two sons. Among them, Tao Huabi only accounted for 1% of the proportion, the older son Li Guishan hold 49%, the youngest son Li Hui May 2012 only shares, holding 50%.

Now, Tao Huabi no longer care about the specific affairs of old godmother, only master the general direction. Li Guishan is in charge of the market and Li Hui is responsible for production.

When interviewed by reporters, the three were not in Guiyang. Li Hui told reporters that he was away on business, and the old godmother insiders said Tao Huabi in Chongqing. As for Li Guishan, "We are now in the overseas market, Lee Total (Li Guishan) perennial not home." ”

No need to rely on the capital of the bond, relying on their own strong cash flow, the old godmother's market more and more widely, North America, Europe, Southeast Asia, Japan, Korea, Hong Kong, China, Taiwan ...

"It can be said that as long as there are Chinese in the place, there are old godmother." Said the Beijing investment agency.

"Old godmother is a very pure and simple company, with one of the simplest business models." I think this model is reasonable. Xu Xiang, head of the Southwest region, told reporters.

In Xu Xiang view, the enterprise is a variety of, not every company is suitable for listing, nor is every company must rely on capital to do strong and big.

Like many of Europe's ancient companies, good products, adhere to their own three-acre, abundant cash flow and strong brand effect, it can support old godmother continue to go very far.

"Even if the old godmother is willing to raise money, it is not just any institution that can afford the price, so good assets, and very lucrative, valuations will certainly be very high." The Beijing investment agency said to reporters.

A very good candidate for LP.

"I haven't looked for it." The investment agency that is looking for it simply wants to fool it into making money on the market, which is a very low idea. Other enterprises do not need, you let it grow, do not disturb others. Xu Xiang told the Financial weekly reporter.

Xu Xiang said that the old godmother is a very good enterprise, but not a good investment target. He explained, "The concept of development is not consistent, and the old godmother cash flow is sufficient, not lack of money, have to invest it, it is not a waste of social resources?" Investment should be to optimize the allocation of social resources, cast to the needs of the people, after the investment can produce synergy, can play a plus and a more than two role. ”

On the contrary, Xu Xiang that the old godmother has sufficient cash flow, is a good candidate for investors, LP. "But they don't understand you and it's hard to convince them. ”

It is reported that the Guiyang government had expected old godmother to take a diversified route, Tao Hua not unmoved. "I only know fried chili peppers, I only do I will." "It is Tao Huabi always insists on something, with his own money, to make his own chili."