The old godmother's alternative success

Absrtact: Chinese in every corner of the world may not be familiar with the image of a peasant woman in a white apron. This black and white portrait on the Red Bottom label is tightly linked to the spicy sensation of the Chinese people. Avatar below the Tao Hua three words, is this woman will

The Chinese in every corner of the world will probably not be unfamiliar with the image of a peasant woman in a white apron. This black and white portrait on the Red Bottom label is tightly linked to the spicy sensation of the Chinese people. Under the head of the "Tao Hua bi" Three words, is the woman will write all Chinese characters.

1996, Tao Huabi founded Guiyang nan Ming old godmother Flavor Food Co., Ltd., after nearly 20 years of development, the enterprise will be less than 10 yuan of chili sauce forged into the United States luxury sales website of the international brand, and Tao Huabi also become China's largest chili sauce business head.

2013, the old godmother to achieve annual sales income of 3.72 billion yuan, pay tax 510 million yuan. More enthusiastic than the performance of the discussion is its unlisted, not loans, not financing and cash on the operating principles.

In the old godmother "do not spend the night" under the tough style, the company's system has never broken. Perhaps it is relying on its word-of-mouth marketing, one hand to pay the delivery, not cross-border investment in the "old-fashioned" path, the old godmother can be a step-by-step, to dominate one side.