The old month: can let you learn the generalization secret of network promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Just as network marketing can be understood as "network-based marketing", network promotion can be understood as "traditional marketing promotion is based on the form of network platform". The basic nature can be summed up in three categories: Network advertising, network PR and the advantages of the network platform itself.

The common way of network promotion:

I. Internet advertising

1. Network image Advertising advertisers directly buy the site ads, in the form of images to promote enterprises or products, such as banner ads, banner ads, pop-up ads, button ads, painting advertising, couplet ads, prime ads, floating logo ads, streaming media ads, Full-screen ads. The promotion characteristic, the manifestation is rich, the information is big, the large-scale portal website price is more expensive.

2. Network Alliance advertising Advertisers advertising through the Network Alliance to meet the requirements of the main advertisers, the large number of affiliate website, and then advertisers according to the effect of advertising fees, Web league such as Google, Buidu, Yahoo and so on. The promotion characteristic, optimizes the existing website resources, reduces the advertisement main investment advertisement channel cost.

3. Keyword Advertising keyword ads that is, the daily search engine rankings, advertisers to buy the site after the keyword, when netizens in the site in accordance with the Advertiser to buy the high and low, The advertiser will appear in the keyword search page of the corresponding ranking position, the higher the bid, ranking the more forward. Targeted strong, Pay-per-click, the lack of representation is limited, basically all text.

4. Database Marketing Database marketing is through the collection and accumulation of a large number of consumer information, and the processing of these information to predict how much consumers are likely to buy a product, and then use this information to the product to accurately locate, targeted production of information to persuade consumers to buy products. EDM (E-mail advertising) is a major form of database marketing, and its means of communication is e-mail. The promotion characteristic, can help the enterprise to find the target customer accurately, reduces the marketing cost, enhances the marketing efficiency.

II. Network PR

1. The network soft text spreads in the network media publishes the promotion enterprise brand image and the popularity, or promotes the enterprise sale some propaganda, the elaboration article. Promote the characteristics, can plump shape the corporate brand image, promote sales.

2. Forum marketing through the forum in the way of communication with netizens, so that the target group to achieve product or service publicity and marketing. Promotional features, targeted strong, can quickly arouse the interest of the target group, through Word-of-mouth dissemination, promote sales.

3. Blog Marketing use blog to carry out the characteristics of network marketing, small public media, the form of rich, readable, visual, audible.

4. Viral marketing virus-type marketing is not the transmission of viruses, but the use of active communication between users, so that information as the virus spread, so as to achieve the purpose of promotion. Dissemination of content or interesting, or valuable to users, such as electronic books, video, Flash, QQ skin, holiday gift delivery, greeting cards, desktop wallpaper, shielding. The promotion characteristic, the application is proper, the viral marketing can obtain very remarkable effect at very low cost.

5. Online survey online survey is based on the network of questionnaires, the purpose of the survey is to obtain the relevant information required by the enterprise, while affecting the company's potential customers. The promotion characteristic, the on-line investigation process itself is also a dissemination process, the investigation result may serve as the material which the PR spreads.

6. Network Event Marketing publishes content on the website by planning, organizing and utilizing people or events with celebrity, news value and social impact, and attracts the interest and attention of media, social organizations and consumers. Promote the characteristics, can quickly enhance the corporate brand awareness and reputation, promote sales.

Iii. Platform Optimization

1. Website seo seo, search Engine optimization abbreviation, namely "Search Engine optimization", is a kind of use search engine search rules to improve the target site in search engine ranking way. The promotion characteristic, belongs to the natural rank, the promotion effect is better than the direct pay advertisement, the expense is relatively low.

2. RSS RSS is a simple way of information dissemination and transmission, so that a Web site can easily invoke other RSS feed the content of the site, thus forming a "news aggregation", so that the content of the site published in a larger range of dissemination. Promotional features, low marketing costs, information clicks higher than email.

To sum up, basic on these, friends as long as their own site to do have their own characteristics of the line, to go their own way to let others say it, I believe tomorrow will be very beautiful!

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