The old stationmaster teaches you how to optimize the Ggad advertisement in the station

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Today in A5, see a article called "10th Talk about the optimization of advertising website Why to advertise optimization" article, opened read, and really as the title as enough to talk about. In fact, web site advertising optimization is like the site keyword ranking optimization of a truth, only good, one is common to the keyword optimization, the other is the site's own advertising content optimization.

In this article to say is about Google ads inside the text ads. Ads on the website are meant to make money. Different ads make money will not be the same, advertising in different places to make money will not be the same. An advertisement suitable for website A is not necessarily suitable for site B. Many of these factors tell you the importance of my advertising optimization.

Two pages have the same advertising code, the resulting ad clicks will also have a big difference in the face of Google's text ads, as we all know, this display of advertising content and the current placement of the content of the page is a big correlation, can be in some way, If the Ggad display of advertising determines the price of the high and low, that put ggad the content of the page will directly determine the level of your ggad income. Why? Because the content of the ad of GG is to match the content of the current page first, if cannot find match advertisement, then produce display advertisement randomly. See here, you will think, this can be targeted to optimize Ggad ads?

Often said on the Internet to optimize the page ads, in fact, is to optimize the content of the page and advertising content matching, when you see here, many friends have to ask, in the end how to optimize the Ggad, and in the end how to effectively carry out the page content and advertising content matching it

Here, I would recommend a tool that is Google's keyword-click estimation tool (Https://adwords.google.cn/select/trafficestimatorsandbox) and keyword recommendation tool (https:// adwords.google.cn/select/keywordtoolexternal)

OK, let's take a look at the critical click Volume Estimation tool, in which we can enter the keywords we want:

1 Enter the keyword, enter only one word per line:

There are four formats entered here, respectively:

Keywords: wide match

Keywords: match exactly the same phrase

[keywords]: matches exactly the same word-

Keyword: does not match this word

2 Select the currency. Enter a maximum CPC for estimating, or leave the field blank, and we provide estimates based on the proposed highest CPC.

3 Select daily budget (optional). Review the estimate of the amount you want to spend each day, or leave it blank to see all the existing hits.

4 Select the target area. In this choice of China, if there are other needs, you can choose more;

Here we can see that we need to query the keyword for each click to pay the cost. and ranking, in fact, this is for the need to do Ggad user settings, we take out here, just for a price reference, of course, can also be omitted, the main explanation, or the following tool: Keyword Recommendation tool (https://adwords.google.cn/select/KeywordToolExternal)

First we open this link, the display interface is as follows:

In the above figure we enter the keywords we want, such as: Lose weight. Then get the keyword recommendation results, select the columns to display: Select Show estimated average per click Price, and then display the following:

Here you can see the unit price for each click of the keyword on weight loss. Can see

Weight loss: ￥2.27

Diet Food: ￥3.08

...... ......

We look at a keyword to compare, such as SEO, we get the following figure:

From the image above, we can see:

SEO services￥40.08

SEO tips￥49.21

And one of the SEO pricing is higher than the price per click ￥66.18

See here, do not know you do not understand the face of a page inside the Ggad, how to optimize it? The amount of Ggad on the page is limited, we will seize his high price of the key words to do, how to do, the front Wen Yan has said, Ggad keyword is first and the content of the page to match the content of the ads, so, We will be these high-priced keywords all reasonable layout to their own web site corresponding to the page, do not have to do is to do a high price keywords, like such a high price keyword appears, to the equivalent of those ultra-low price words appear 10 times or more.

There is a point, the page inside the Ggad do not put more than, from the conversion rate above, in a reasonable position put a 300*255 on the OK ... It should be said that this size of the Ggad conversion rate is relatively high.

Well, this is the end of the article, the other will not, my station is http://www.26vv.cn look forward to sharing with you ...