The old tomb wrote about the necessity of website SEO for large industry websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The old tomb recently in helping an iron and steel electronic trading market to do site optimization, so wrote a "website optimization necessary" to the leadership to see, I hope you predecessors can give a point of profound opinion, there is the intention of cooperation can also contact me in www.seo-fly.cn.

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Building a website is nothing more than allowing users to learn from a variety of channels to understand the site information, so as to obtain more potential customers.

The purpose of the source of steel (www.steelyuan.com) is to construct a comprehensive E-commerce platform to provide special services such as steel information, trading, settlement, logistics and financing.

To make the netizens who pay attention to our information become our customers, we must first let them know our website.

The current domestic user access to information has become more and more inclined to the network, to Baidu,google as the representative of the search engine has been a battleground. It is an indisputable fact that whoever gives up the market will lose a large number of customers. Who can seize this market earlier, will be able to gain a more favorable position in the commercial war.

It is understood that the company's promotion is mainly concentrated in newspapers, magazines, and some industry sites to do sentient links and other means. These methods are certainly have some effect, but because the advertisement promotion too traces, unavoidably by some people repel, and the promotion expense is high, falls in under. And the use of SEO (Search engine Optimization) can effectively enhance the visibility of the site, so that the potential customers voluntarily come to our website, thus becoming a direct customer.

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Search engine optimization is such a technology, that is, follow the search engine science and comprehensive theoretical mechanism, the site structure, Web language and the interactive diplomatic strategy between the site planning and deployment to explore the greatest potential of the site to make it in the search engine has a strong natural ranking competitive advantage, In order to promote the enterprise online sales and strengthen network brand play a role.

Simply put, SEO is a kind of web site in Baidu, Google, Yahoo and other search engines to get a better ranking so as to win more potential customers a way of online marketing, but also SEM (search engine marketing) a way.

Simple analysis of a few in search engine more famous steel industry website, let everybody understand the source of steel (www.steelyuan.com) SEO is indeed imperative.

1. Steel Information Alliance (Baidu ranked first, promotion)

Query time: 2009-1-6 13:33:18

Query domain name: www.51steel.org

Pagerank:4

Alexa Rankings: 876657

Sogou rank:60

chinarank:58760

Search engine included and reverse link query results

Baidu: included 4180, reverse link 68

Google: included 3870, reverse link 66

2. Lange Steel (Baidu ranked second)

Query time: 2009-1-6 13:36:30

Query domain name: www.lgmi.com/

Pagerank:5

Alexa Rankings: 330896

Sogou rank:65

chinarank:9742

Search engine included and reverse link query results

Baidu: included 155000, reverse link 36900

Google: included 19300, reverse link 609

3. Easy to reach the steel information (Baidu ranked fifth)

Query time: 2009-1-6 13:40:24

Query domain name: www.steelinfo.com.cn/

Pagerank:4

Alexa Rankings: 407485

Sogou rank:60

chinarank:11209

Search engine included and reverse link query results

Baidu: included 38500, reverse link 4120

Google: included 4390, reverse link 201

4. Source of Steel (BAIDU, top 100 pages no rankings)

Inquiry Time: 2009-1-6 13:49:3

Query domain name: www.steelyuan.com

Pagerank:2

Alexa Rankings: 6919197

Sogou Rank:12

chinarank:36209

Search engine included and reverse link query results

Baidu: Included 2040, reverse link 20

Google: included 1870, reverse link 4

When we simulate a customer's inquiry into the steel information, you will find that this is a serious problem. For example, I am a business owner of Steel Business, open the computer most want to do is to inquire about steel information, in Baidu Input "steel Information", Baidu returned the search results, a total of 100 pages, each page 10 information, the boss to open the first, that is, above the Steel Information Union ( www.51steel.org), to learn the information above, and then click on the Second Lange Steel (www.lgmi.com), will also understand the information on Lange steel, perhaps the boss read the first page of information, but also look at the second page, the third page of information, but, The boss will never click to 100 pages later, that is to say, our website to introduce things will never be contacted by this boss! Some people may say that I can work with other websites, buy plates on other people's websites, put our information aside, not to mention the huge cost, and more importantly, the initiative is in the hands of others. When other sites also want to engage in the things we want to do, we will not hesitate to revoke our plate.

So with all rely on others, as self-reliance, SEO is sustainable development, do SEO, not only will bring huge economic benefits, but also to establish the company's brand image, to become the industry vane!

"Iron and steel electronic trading plate" is our company's main project, the current domestic has a large, real beauty, Oppu, Still, in the United Steel, these enterprises are doing. Search for "Steel information trading disk" in Baidu search results are as follows Http://www.baidu.com/s?wd=%B8%D6%CC%FA%B5%E7%D7%D3%BD%BB%D2%D7

, you can see the companies in Baidu's competition has been in full swing.

In Baidu search "iron and steel electronic trading disk", our company's website performance is as follows:

Query time: 2009-1-6 14:56:16

Keywords: steel electronic trading Plate

Domain Name: http://www.steelyuan.com/

Baidu: No results were queried on page 1-100

Google: Search ranked 40

This shows that our company in the "Iron and steel electronic trading disk" The key word competition has lagged behind many. It takes a considerable amount of human and material resources to be able to contend with large amounts of space. Do not recommend this keyword optimization.

In Baidu Search "steel electronic disk", the results are as follows Http://www.baidu.com/s?wd=%B8%D6%CC%FA%B5%E7%D7%D3%C5%CC

Can be found in Baidu, "iron and steel Electronic disk" competition is not very intense, if our company can make a reasonable promotion in this keyword, guide netizens to accept this keyword, so in the near future, many netizens will enter "steel electronic disk" instead of "iron and steel electronic trading disk" in Baidu Search, can foresee, We will therefore bring a lot of potential customers, and with the steel electronic disk in the weight of Baidu to improve, our site The corresponding keyword weight will also improve, forming a virtuous circle.